US army marketing and advertising program. Ceiling for this IDIQ is $4 billion.

Active Indefinite Delivery Contract Awarded Last action

Contract number
W9124D19D0001
Awardee
Awarding agency
Task orders
68 $2,915,171,702 obligated

Award facts

Opportunity
Combined order value
  • $2,723,521,075 Current, with exercised options
  • $2,727,728,819 Potential, with all options
Last date to order 80% complete
IDV ceiling 73% used
$4,000,000,000.00
Maximum order
$1,000,000.00
Award type
Single award
Who can order
Only the awarding agency
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Order Dependent (IDV only)
Legislative mandates

Award details come from SAM.gov/FPDS.

About this IDV

Written by GovTribe AI ·

MICC Fort Knox awarded a single-award indefinite delivery contract to DDB Chicago Inc., a large for-profit marketing and advertising agency, on November 20, 2018, with a $4 billion ceiling for the U.S. Army Marketing and Advertising Program. The contract carries no set-aside and runs through an ultimate completion date of November 19, 2028. The originating solicitation was posted November 3, 2016, with responses due March 3, 2017, and carried no set-aside. The Office of the Secretary is the funding agency on orders issued under this IDIQ.

Requested work covers Army marketing and advertising, including creative development, media planning and buying, research, and recruitment advertising. Under this IDIQ, 64 task orders carry $2.63 billion in combined potential value. Among the most recent orders, a $59.1 million cost-no-fee FY26 upfront and offset media order was awarded September 28, 2026, with performance in Chicago, Illinois, through September 26, 2027. A $31.8 million firm-fixed-price order for GoArmy Contact Center core operations was awarded July 1, 2026, running through June 30, 2027. A $12.7 million cost-plus-fixed-fee FY26 owned channels order was awarded June 1, 2026, with performance at Ford Heights, Illinois. Earlier 2025 activity includes an $81.3 million cost-plus-fixed-fee recruitment advertising order awarded November 16, 2025, and a $39.8 million cost-no-fee upfront and offset media order awarded September 29, 2025.

Orders are performed in Chicago, Illinois, with a multi-vendor subcontracting team that includes OMD, Fleishman-Hillard Inc., and Fors Marsh Group.

Task orders

Task order Ordering agency Obligated Awarded
FY26 upfront and offset media W9124D26FA297 MICC Fort Knox $32,000,000
This is a continued contract. The predecessor contract is W9124D-26-F-A006, which is funded through 15 november 2026… W9124D26FA323 MICC Fort Knox $250,000
FY 26-27 core operations-goarmy contact center (GACC)/lead OPS task order W9124D26FA201 MICC Fort Knox $18,009,859
FY26 owned channels task order W9124D26FA233 MICC Fort Knox $12,680,459
This task order is to provide research and to identify, develop, and test innovative marketing and advertising… W9124D26FA107 MICC Fort Knox $8,629,069
This task order provides campaign support testing, product and campaign strategy, creative development, creative… W9124D26FA034 MICC Fort Knox $11,949,854
National media / talent and furnishings (NMTF) task order (to) provides national media purchasing and placement… W9124D26FA007 MICC Fort Knox $109,970,010
The program provides the army with full-service advertising to provide a nationwide advertising campaign for… W9124D26FA006 MICC Fort Knox $81,324,604
Provides capability to participate in upfront and offset media buys W9124D25FA228 MICC Fort Knox $39,768,112
Provides core operations, goarmy contact center (GACC)/lead OPS and service contract reporting W9124D25FA118 MICC Fort Knox $31,069,998
Army ad _ research and innovation task order(to) W9124D25F0128 MICC Fort Knox $28,804,399
Army ad contract - task order FY25 creative, development, and production (CD & P) W9124D25F0049 MICC Fort Knox $10,734,075
Media ODE- active W9124D25F0001 MICC Fort Knox $111,551,323
FY25 local marketing, social & earned media, and operational infrastructure task order. W9124D25F0024 MICC Fort Knox $89,109,864
Aemo UPF media W9124D24F0368 MICC Fort Knox $68,326,086
Aemo core OPS W9124D24F0272 MICC Fort Knox $29,101,418
FY24 owned channels BAU - army and civilian funded W9124D24F0257 MICC Fort Knox $35,240,077
FY24 data & performance W9124D24F0010 MICC Fort Knox $199,555,837
FY24 research & innovation task order direct labor & associated ODE W9124D24F0133 MICC Fort Knox $21,983,666
FY24 creative, development, production task order W9124D24F0047 MICC Fort Knox $17,501,738
FY24 national media and talent & furnishings task order W9124D24F0011 MICC Fort Knox $82,322,225
FY24 local media task order W9124D24F0021 MICC Fort Knox $80,464,455
Upfront media - active W9124D23F0460 MICC Fort Knox $141,974,257
FY23 CD & P - civilian production and ARNG W9124D23F0555 MICC Fort Knox $15,792,698
Provides core operations, call center/leads OPS and service contract reporting services for the army marketing and… W9124D23F0372 MICC Fort Knox $25,963,506
FY23 business-as-usual (BAU) - army and civilian funded. W9124D23F0322 MICC Fort Knox $9,421,241
Innovation W9124D23F0257 MICC Fort Knox $14,653,256
Media cost aemo W9124D23F0087 MICC Fort Knox $89,552,320
FY23 creative production and development W9124D23F0048 MICC Fort Knox $28,120,530
Local media (USAREC) W9124D23F0031 MICC Fort Knox $97,993,966
Upfront media -active W9124D22F0323 MICC Fort Knox $110,980,021
Provides core operations, call center/leads OPS and service contract reporting services for the army marketing and… W9124D22F0231 MICC Fort Knox $24,823,699
The scope includes agile project management, strategic services, operational modeling, creative development, creative… W9124D22F0198 MICC Fort Knox $8,958,218
National media - army W9124D22F0089 MICC Fort Knox $86,360,358
FY22 creative development & production. Brand campaign cpff W9124D22F0043 MICC Fort Knox $27,425,611
Social labor W9124D22F0029 MICC Fort Knox $78,231,480
Upfront media - army W9124D21F0508 MICC Fort Knox $42,589,792
Core operations W9124D21F0378 MICC Fort Knox $22,903,486
Research W9124D21F0109 MICC Fort Knox $33,685,051
Army creative development & production for aemo, chicago, IL W9124D21F0072 MICC Fort Knox $23,957,741
Local media for aemo, chicago, IL W9124D21F0058 MICC Fort Knox $73,403,636
National media - army and ARNG W9124D21F0056 MICC Fort Knox $147,718,765
Digital - army W9124D21F0026 MICC Fort Knox $182,265,157
National media W9124D21F0009 MICC Fort Knox $5,884,189
Core operations W9124D20F0433 MICC Fort Knox $16,984,232
Army marketing and advertising program rfto 20-939 marketing innovation for aemo, chicago, IL W9124D20F0386 MICC Fort Knox $16,810,297
Army marketing and advertising program 20-903 digital infrastructure (data and data infrastructure) W9124D20F0182 MICC Fort Knox $23,387,117
Army marketing and advertising program 20-940 owned channels line of effort task order that will provide goarmy… W9124D20F0181 MICC Fort Knox $52,341,213
Army marketing and advertising program rfto 20-910 research & strategy for aemo, chicago, IL W9124D20F0156 MICC Fort Knox $8,800,250
FY20 creative & production, brand campaign LOE task order. W9124D20F0093 MICC Fort Knox $23,852,810
Show 40 more

Latest 50 of 68 listed here. See the rest on GovTribe.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00020 $0
Supplemental Agreement for work within scope P00019 · Army advertising and marketing $0
Exercise an Option P00018 · Exercises award term 2 option year of army marketing and advertising program contract $0
Supplemental Agreement for work within scope P00017 · Modification provides for goarmy contact center (GACC) capability expansion under the army marketing and advertising program contract. $0
Supplemental Agreement for work within scope P00016 · Modification to update award term plan & GFP clauses $0
Supplemental Agreement for work within scope P00015 · Modification provides for product management / approach activities to be added to core operations under the army marketing and advertising program contract. $0
Supplemental Agreement for work within scope P00014 · Army marketing and advertising program contract modification to incorporate new and updated SCA wage determinations. $0
Supplemental Agreement for work within scope P00013 · The purpose of this modification is to add prescribed/required clause- far clause 52.204-27 prohibition on a bytedance covered application $0
Supplemental Agreement for work within scope P00012 · Modification to update contact center language in performance work statement in order to correct errors, remove duplication and revise service level… $0
Supplemental Agreement for work within scope P00011 · The purpose of this modification is to add prescribed/required clause- dfars 252.245-7001 tagging, labeling, and marking of government-furnished property (APR… $0
Supplemental Agreement for work within scope P00010 · US army marketing and advertising program. No cost modification to the base contract to update PWS and add clauses. $0
Exercise an Option P00009 · Army marketing and advertising program. Award term 1 option modification. $0
Supplemental Agreement for work within scope P00008 · Core operations lead refinement center inclusion modification. $0
Supplemental Agreement for work within scope P00007 $0
Other Administrative Action P00006 · Core operations $0
Other Administrative Action P00005 · Army marketing and advertising program $0
Supplemental Agreement for work within scope P00004 · Army marketing and advertising program - call center modification $0
Supplemental Agreement for work within scope P00003 · Provides for a modification to core operations in support of army enterprise marketing office (AEMO) as requiring activity $0
Supplemental Agreement for work within scope P00002 · Army marketing and advertising program - call center modification $0
Other Administrative Action P00001 · Army advertising ID/IQ master contract. Modification to change contracting officers $0
Original award $0
Show all 21

Subawards

Subcontractor Amount Awarded
Fluent360 LLC THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. Fluent360… $170,648
Fleishman-Hillard Inc. THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. FH performs… $280,123
Subcontractor not on record THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. TMA performs… $130,564
Critical Mass (U.s.) Inc. THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. Critical Mass… $157,360
Subcontractor not on record THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. Annalect performs… $106,571
Subcontractor not on record THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. RAPP performs… $128,045
Chitra Productions LLC THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. Chitra is a… $2,771,162
Subcontractor not on record NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE,… $82,214
Fluent360 LLC NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE,… $832,991
Subcontractor not on record NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE,… $48,934
Subcontractor not on record NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE,… $1,223,743
Fleishman-Hillard Inc. NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE,… $227,133
Subcontractor not on record NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE,… $76,184,792
Fors Marsh Group LLC THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS… $152,766
Fleishman-Hillard Inc. THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS… $6,492,363
Subcontractor not on record THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS… $10,456,870
Subcontractor not on record THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS… $694,516
Fluent360 LLC THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS… $453,099
Subcontractor not on record THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS… $188,430
Critical Mass (U.s.) Inc. NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE,… $252,652
Subcontractor not on record THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS… $10,915,801
Subcontractor not on record PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS TMA purchases and stewards the ARNG SMSP media allocated to the Upfront task order. $176,292
Subcontractor not on record PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS OMD purchases and stewards all paid media allocated to the Upfront task order. $39,591,819
Subcontractor not on record PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING RAPP performs Core Operations activities to support the US Army… $13,220,382
Subcontractor not on record PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING OMD performs Core Operations activities to support the US Army… $1,037,436
Subcontractor not on record PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING TMA performs Core Operations activities to support the US Army… $584,138
Critical Mass (U.s.) Inc. PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING Critical Mass performs Core Operations activities to support… $724,977
Fluent360 LLC PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING Fluent performs Core Operations activities to support the US Army… $478,410
Fors Marsh Group LLC PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING Fors Marsh performs Core Operations activities to support the… $314,716
Subcontractor not on record PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING performs Core Operations activities to support the US Army… $1,039,987
Fleishman-Hillard Inc. PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING FH performs Core Operations activities to support the US Army… $908,028
Credera Enterprises Company, LLC ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Credera performs digital and technology strategy services for the Innovation task order. $500,000
Subcontractor not on record ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) RAPP performs digital marketing consulting services for the Research & Innovation task order. $30,254
Subcontractor not on record ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) OMD performs media management and oversight services for the Research & Innovation task order. $31,687
Fleishman-Hillard Inc. ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) FH performs social media marketing and PR services for the Research & Innovation task order. $29,863
Subcontractor not on record ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) TMA performs local marketing, GFP and event management services for the Innovations task order. $28,980
Fluent360 LLC ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Fluent360 performs HCM services for the FY23 Innovation task order. $37,287
Fors Marsh Group LLC ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Fors Marsh performs research and strategy services for the Research & Innovations task order. $2,986,106
Subcontractor not on record ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Annalect performs data, tech and analytic services for the Research & Innovation task order. $809,063
Critical Mass (U.s.) Inc. ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Critical Mass performs digital strategy and marketing services for the Research & Innovation task order. $33,360
Subcontractor not on record ARMY AD CONTRACT - TASK ORDER FY25 CREATIVE, DEVELOPMENT, AND PRODUCTION (CD&P) RAPP performs digital consulting and strategy services for the Creative… $220,447
Subcontractor not on record ARMY AD CONTRACT - TASK ORDER FY25 CREATIVE, DEVELOPMENT, AND PRODUCTION (CD&P) TMA performs local marketing, GFP management and event support services for… $710,260
Critical Mass (U.s.) Inc. ARMY AD CONTRACT - TASK ORDER FY25 CREATIVE, DEVELOPMENT, AND PRODUCTION (CD&P) Critical Mass performs digital marketing and strategy services for the… $207,467
Subcontractor not on record ARMY AD CONTRACT - TASK ORDER FY25 CREATIVE, DEVELOPMENT, AND PRODUCTION (CD&P) Annalect performs data, tech and analytical services for the Creative… $183,829
Subcontractor not on record ARMY AD CONTRACT - TASK ORDER FY25 CREATIVE, DEVELOPMENT, AND PRODUCTION (CD&P) OMD performs media management and strategy services for the Creative Development… $38,071
Chitra Productions LLC ARMY AD CONTRACT - TASK ORDER FY25 CREATIVE, DEVELOPMENT, AND PRODUCTION (CD&P) Chitra is a full-service production partner that operates the SRSC program… $2,793,784
Fluent360 LLC ARMY AD CONTRACT - TASK ORDER FY25 CREATIVE, DEVELOPMENT, AND PRODUCTION (CD&P) Fluent360 performs HCM services for the Creative Development and Production task… $449,839
Fleishman-Hillard Inc. ARMY AD CONTRACT - TASK ORDER FY25 CREATIVE, DEVELOPMENT, AND PRODUCTION (CD&P) FH performs social production, marketing and PR services for the Creative… $216,039
Subcontractor not on record FY25 DRIFT CAR WRAP OMD performs media planning, buying and management services for the Local and Social Marketing task order. $35,528,422
Subcontractor not on record FY25 DRIFT CAR WRAP TMA performs Local Media Support, SMSP, GFP management and Events services for the Local and Social Marketing task order. $32,797,623
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Latest 50 listed here. See the rest on GovTribe.

Quick answers

Who was awarded contract W9124D19D0001?

W9124D19D0001 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 20, 2018.

How much is contract W9124D19D0001 worth?

Orders under W9124D19D0001 have obligated $2,915,171,702. Their combined current value, with exercised options, is $2,723,521,075. Their combined potential value, with all options, is $2,727,728,819. W9124D19D0001's own ceiling is $4,000,000,000. A single order can be worth up to $1,000,000.

How many orders have been placed under contract W9124D19D0001?

68 orders have been placed under W9124D19D0001, the latest on September 28, 2026.

Who can order from contract W9124D19D0001?

W9124D19D0001 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract W9124D19D0001 competed?

The extent of competition for W9124D19D0001 was full and open competition. The government received 5 offers.

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