Upfront media -active
Ended Awarded Last action
- Contract number
- W9124D22F0323
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $110,980,021
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $110,980,021.14 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost No Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Additional Work (new agreement, FAR part 6 applies) | $69,540,000 | |
| Funding Only Action | $3,236,979 | |
| Funding Only Action | $22,323,947 | |
| Other Administrative Action | $0 | |
| Original award | $15,879,095 |
About this award
The Department of the Army issued a delivery order to DDB Chicago Inc. on September 27, 2022, under Indefinite Delivery Contract W9124D19D0001 for upfront media and expedited Anthem awareness launch activities, with a ceiling value of $110,980,021.14 and ultimate completion date of September 24, 2023.
Place of performance is Chicago, IL. The order carries cost-no-fee pricing. DDB Chicago executes this work through a deep subcontracting ecosystem; recurring teaming partners include Fleishman-Hillard Inc. for social media marketing and public relations, Fors Marsh Group LLC for research and strategy, OMD for media buying and placement, and Critical Mass for digital marketing. Across SCI-reportable contracts, subcontractors perform approximately 55 percent of total contractor hours. Government-paid hourly rates on DDB Chicago's federal services work range median around $33.51 per hour, with senior labor pricing through $105.90 per hour.
Quick answers
Who was awarded contract W9124D22F0323?
W9124D22F0323 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 27, 2022.
How much is contract W9124D22F0323 worth?
The government has obligated $110,980,021 on W9124D22F0323.
Which agency awarded contract W9124D22F0323?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D22F0323, with funding from Office of the Secretary (Headquarters).
Is contract W9124D22F0323 an order under another contract?
Yes. W9124D22F0323 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D22F0323 competed?
The extent of competition for W9124D22F0323 was full and open competition.
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