Army marketing and advertising program rfto 20-939 marketing innovation for aemo, chicago, IL
Ended Awarded Last action
- Contract number
- W9124D20F0386
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $16,810,297
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $16,810,296.89 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $50,000 | |
| Funding Only Action | $12,760,297 | |
| Original award | $4,000,000 |
About this award
This is a delivery order awarded under the ARMY MARKETING AND ADVERTISING PROGRAM RFTO 20-939 to DDB Chicago Inc., a large marketing and advertising agency based in Chicago, Illinois. The order has a ceiling value of $16,810,296.89 and is a cost-plus-fixed-fee contract for the U.S. Department of the Army, Office of the Secretary. The contract provides integrated marketing services including creative development, media planning, digital marketing, and strategic communications support for Army recruitment, community engagement, and public awareness initiatives. No small business set-aside was used for this award. DDB Chicago Inc. frequently partners with subcontractors such as OMD, Fleishman-Hillard, and Fors Marsh Group to deliver these specialized marketing services to the U.S. Army.
Quick answers
Who was awarded contract W9124D20F0386?
W9124D20F0386 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on June 4, 2020.
How much is contract W9124D20F0386 worth?
The government has obligated $16,810,297 on W9124D20F0386.
Which agency awarded contract W9124D20F0386?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D20F0386, with funding from Office of the Secretary (Headquarters).
Is contract W9124D20F0386 an order under another contract?
Yes. W9124D20F0386 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D20F0386 competed?
The extent of competition for W9124D20F0386 was full and open competition.
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