This task order provides campaign support testing, product and campaign strategy, creative development, creative production, and optimization.

Active Awarded Last action

Contract number
W9124D26FA034
Awardee
Awarding agency
Obligated
$11,949,854

Award facts

Opportunity
  • W9124D25R17Z3 Solicitation number
Contract value 92% obligated
$13,038,465.44 Current and potential, with all options
Completion date 82% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00004 $0
Funding Only Action P00003 $2,000,000
Definitize Change Order PZ0002 $0
Change Order P00001 $0
Original award $9,949,854

About this award

The Department of Defense Office of the Secretary issued a $13,038,465.44 delivery order to DDB Chicago Inc. on December 20, 2025, for campaign support testing, product and campaign strategy, creative development, creative production, and optimization.

The order is priced on a cost-plus-fixed-fee basis with an ultimate completion date of December 19, 2026. Place of performance is Chicago, IL. DDB Chicago executes this work through a deep subcontracting ecosystem; key named subcontractors on this order include Fleishman-Hillard Inc. (social production, marketing, and PR services), Fluent360 LLC (Hispanic and multicultural marketing), Critical Mass (digital marketing and strategy), Annalect (data, technology, and analytics), RAPP (digital consulting and strategy), Chitra Productions LLC (full-service production partnership for the SRSC program), and TMA (local marketing, government-furnished property management, and event support).

Subawards

Subcontractor Amount Awarded
Subcontractor not on record THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. TMA performs… $130,564
Fluent360 LLC THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. Fluent360… $170,648
Fleishman-Hillard Inc. THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. FH performs… $280,123
Subcontractor not on record THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. RAPP performs… $128,045
Critical Mass (U.s.) Inc. THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. Critical Mass… $157,360
Subcontractor not on record THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. Annalect performs… $106,571
Chitra Productions LLC THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION. Chitra is a… $2,771,162

Quick answers

Who was awarded contract W9124D26FA034?

W9124D26FA034 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 20, 2025.

How much is contract W9124D26FA034 worth?

The government has obligated $11,949,854 on W9124D26FA034. Its current value, with exercised options, is $13,038,465.

Which agency awarded contract W9124D26FA034?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D26FA034, with funding from Office of the Secretary (Headquarters).

Is contract W9124D26FA034 an order under another contract?

Yes. W9124D26FA034 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D26FA034 competed?

The extent of competition for W9124D26FA034 was full and open competition.

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