Social labor
Ended Awarded Last action
- Contract number
- W9124D22F0029
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $78,231,480
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $78,231,479.63 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$686,199 | |
| Funding Only Action | -$388,893 | |
| Supplemental Agreement for work within scope | $1,007,593 | |
| Supplemental Agreement for work within scope | -$57,917 | |
| Supplemental Agreement for work within scope | -$130,246 | |
| Supplemental Agreement for work within scope | -$30,000 | |
| Supplemental Agreement for work within scope | $30,000 | |
| Change Order | $2,010,000 | |
| Change Order | $613,280 | |
| Supplemental Agreement for work within scope | $767,360 | |
| Supplemental Agreement for work within scope | $3,017,000 | |
| Supplemental Agreement for work within scope | $2,691,516 | |
| Supplemental Agreement for work within scope | $546,894 | |
| Supplemental Agreement for work within scope | $1,296,577 | |
| Supplemental Agreement for work within scope | $25,000 | |
| Supplemental Agreement for work within scope | -$25,000 | |
| Supplemental Agreement for work within scope | $1,460,311 | |
| Funding Only Action | $2,250,413 | |
| Funding Only Action | $11,500 | |
| Funding Only Action | $24,015,700 | |
| Funding Only Action | $2,626,230 | |
| Funding Only Action | $7,740,817 | |
| Original award | $29,439,542 |
Show all 23
About this award
DDB Chicago Inc., a large marketing and advertising agency, received a delivery order from the Office of the Secretary of the Department of Defense valued at $78.2 million. The contract, awarded on December 3, 2021, with an ultimate completion date of December 2, 2022, is structured as a cost-plus-fixed-fee arrangement with no small business set-aside designation. The work is to be performed in Chicago, Illinois, and represents the company's continued engagement with the Department of the Army's enterprise marketing communications initiatives.
This award falls within DDB Chicago Inc.'s established portfolio of federal marketing and communications contracts, through which the company provides comprehensive services including creative development, media planning and buying, digital marketing, market research, brand management, and public relations support. The company typically collaborates with specialized subcontractors such as OMD, Fleishman-Hillard, Fors Marsh Group, and Critical Mass to deliver integrated marketing solutions. Based on DDB Chicago Inc.'s historical contracting patterns with the Army, this delivery order likely supports recruitment campaigns, community engagement efforts, and public awareness initiatives aimed at military personnel acquisition and retention.
Quick answers
Who was awarded contract W9124D22F0029?
W9124D22F0029 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 3, 2021.
How much is contract W9124D22F0029 worth?
The government has obligated $78,231,480 on W9124D22F0029.
Which agency awarded contract W9124D22F0029?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D22F0029, with funding from Office of the Secretary (Headquarters).
Is contract W9124D22F0029 an order under another contract?
Yes. W9124D22F0029 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D22F0029 competed?
The extent of competition for W9124D22F0029 was full and open competition.
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