Provides core operations, call center/leads OPS and service contract reporting services for the army marketing and advertising program
Ended Awarded Last action
- Contract number
- W9124D23F0372
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $25,963,506
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $25,963,506.32 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $489,634 | |
| Funding Only Action | $12,664,517 | |
| Original award | $12,809,354 |
About this award
This federal contract was awarded by the Department of the Army Headquarters Office of the Secretary to the prime contractor DDB Chicago Inc. The contract, which has a potential value of $25,963,506.32, provides core operations, call center/leads operations, and service contract reporting services to support the Army Marketing and Advertising Program. The contract has a completion date of June 30, 2024 and does not utilize any set-asides.
DDB Chicago Inc., a large marketing and advertising agency, has assembled a diverse team of subcontractors to deliver the required services. Key subcontractors include Fors Marsh Group LLC, Critical Mass (U.S.) Inc., Fleishman-Hillard Inc., RAPP, OMD, Annalect, and Fluent360 LLC, a minority-owned and woman-owned small business. These subcontractors provide a range of capabilities including digital strategy, social media, public relations, media planning/buying, creative services, and contact center support.
Quick answers
Who was awarded contract W9124D23F0372?
W9124D23F0372 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 1, 2023.
How much is contract W9124D23F0372 worth?
The government has obligated $25,963,506 on W9124D23F0372.
Which agency awarded contract W9124D23F0372?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D23F0372, with funding from Office of the Secretary (Headquarters).
Is contract W9124D23F0372 an order under another contract?
Yes. W9124D23F0372 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D23F0372 competed?
The extent of competition for W9124D23F0372 was full and open competition.
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