FY24 national media and talent & furnishings task order
Ended Awarded Last action
- Contract number
- W9124D24F0011
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $82,322,225
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 321% obligated
- $25,643,398.82 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $4,945 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | -$97,138 | |
| Funding Only Action | -$618,000 | |
| Funding Only Action | $0 | |
| Funding Only Action | -$3,862 | |
| Funding Only Action | $0 | |
| Funding Only Action | $3,862 | |
| Funding Only Action | -$206,398 | |
| Funding Only Action | -$389,343 | |
| Funding Only Action | -$6,060,000 | |
| Funding Only Action | $324,145 | |
| Supplemental Agreement for work within scope | $531,324 | |
| Supplemental Agreement for work within scope | $9,090,000 | |
| Supplemental Agreement for work within scope | $6,496,328 | |
| Supplemental Agreement for work within scope | $3,479,461 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $356,317 | |
| Funding Only Action | $6,335,563 | |
| Funding Only Action | $1,000,000 | |
| Funding Only Action | $242,116 | |
| Funding Only Action | $1,600,000 | |
| Funding Only Action | $2,029,946 | |
| Funding Only Action | $0 | |
| Funding Only Action | $745,615 | |
| Funding Only Action | $1,428,112 | |
| Supplemental Agreement for work within scope | $505,001 | |
| Supplemental Agreement for work within scope | $1,119,437 | |
| Modification | $36,234,963 | |
| Original award | $18,169,830 |
Show all 32
About this award
This is a $25,643,398.82 cost-plus-fixed-fee delivery order awarded by the Office of the Secretary of the U.S. Department of Defense to DDB Chicago Inc. for FY24 national media and talent furnishings. The contract covers a range of marketing and communications services, including media planning and buying, digital marketing, market research, brand management, public relations, and operational support for Army recruitment, community engagement, and public awareness campaigns.
DDB Chicago Inc. is the prime contractor and is collaborating with several subcontractors, including TMA, RAPP, OMD, Annalect, Fors Marsh Group, Critical Mass, and Fleishman-Hillard, to provide specialized services. The contract does not utilize any set-aside designations. The award is part of the Army's ongoing Enterprise Marketing Communications initiatives, which aim to support military recruitment, community outreach, and public information efforts.
Quick answers
Who was awarded contract W9124D24F0011?
W9124D24F0011 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 16, 2023.
How much is contract W9124D24F0011 worth?
The government has obligated $82,322,225 on W9124D24F0011. Its current value, with exercised options, is $25,643,399.
Which agency awarded contract W9124D24F0011?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D24F0011, with funding from Office of the Secretary (Headquarters).
Is contract W9124D24F0011 an order under another contract?
Yes. W9124D24F0011 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D24F0011 competed?
The extent of competition for W9124D24F0011 was full and open competition.
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