Army ad contract - task order FY25 creative, development, and production (CD & p)
Ended Awarded Last action
- Contract number
- W9124D25F0049
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $10,734,075
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 96% obligated
-
- $10,734,074.50 Current, with exercised options
- $11,134,074.50 Potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$400,000 | |
| Funding Only Action | $8,000 | |
| Supplemental Agreement for work within scope | -$506,164 | |
| Supplemental Agreement for work within scope | -$2,876,484 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$500,000 | |
| Funding Only Action | $2,000,000 | |
| Original award | $13,008,722 |
About this award
The U.S. Army's Office of the Secretary awarded a $11.1 million delivery order to DDB Chicago Inc. on December 20, 2024, for Fiscal Year 2025 Creative Development and Production services. This cost-plus-fixed-fee task order, with a completion deadline of December 19, 2025, supports the Army's enterprise marketing communications initiatives and carries no small business set-aside designation. DDB Chicago, a large for-profit marketing and advertising agency headquartered in Chicago, Illinois, will perform the work at its Chicago location and deliver integrated creative and production services as part of the Army's broader recruitment, community engagement, and public awareness campaigns.
DDB Chicago executes this engagement through an established network of specialized subcontractors including OMD for media buying, Fleishman-Hillard Inc. for social media and public relations, Fors Marsh Group LLC for research and strategic analysis, Critical Mass for digital marketing, Annalect for data analytics, RAPP for digital consulting, Fluent360 LLC for Hispanic and multicultural marketing, and TMA for local support services. This award represents part of DDB Chicago's substantial ongoing relationship with the Army's Office of the Secretary, which has generated cumulative contract values exceeding $1 billion since 2021. The contractor's scope typically encompasses creative development, media planning, digital strategy, brand management, and production support for military recruitment and communications programs.
Subawards
| Subcontractor | Amount | Awarded |
|---|---|---|
| Subcontractor not on record | $710,260 | |
| Subcontractor not on record | $220,447 | |
| Critical Mass (U.s.) Inc. | $207,467 | |
| Subcontractor not on record | $38,071 | |
| Subcontractor not on record | $183,829 | |
| Chitra Productions LLC | $2,793,784 | |
| Fluent360 LLC | $449,839 | |
| Fleishman-Hillard Inc. | $216,039 |
Quick answers
Who was awarded contract W9124D25F0049?
W9124D25F0049 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 20, 2024.
How much is contract W9124D25F0049 worth?
The government has obligated $10,734,075 on W9124D25F0049. Its potential value, with all options, is $11,134,075.
Which agency awarded contract W9124D25F0049?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D25F0049, with funding from Office of the Secretary (Headquarters).
Is contract W9124D25F0049 an order under another contract?
Yes. W9124D25F0049 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D25F0049 competed?
The extent of competition for W9124D25F0049 was full and open competition.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award