FY23 business-as-usual (BAU) - army and civilian funded.
Ended Awarded Last action
- Contract number
- W9124D23F0322
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $9,421,241
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 99% obligated
- $9,503,883.36 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60604, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $824 | |
| Supplemental Agreement for work within scope | $21,618 | |
| Supplemental Agreement for work within scope | $6,926 | |
| Funding Only Action | $3,430,014 | |
| Funding Only Action | $246,513 | |
| Funding Only Action | $59,254 | |
| Funding Only Action | $2,515,420 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $3,140,672 |
Show all 11
About this award
This federal contract award was issued by the U.S. Department of the Army to DDB Chicago Inc., a prime contractor, for $9,503,883.36 in FY23 "Business-As-Usual" marketing and advertising services. The contract is a cost-plus-fixed-fee delivery order with a completion date of May 31, 2024. It is not designated as a small business set-aside.
Under this prime contract, DDB Chicago has engaged several major subcontractors to provide specialized services, including Fluent360 LLC for Hispanic and multicultural marketing, Critical Mass (U.S.) Inc. for digital strategy and marketing, Fors Marsh Group LLC for research and strategy, Fleishman-Hillard Inc. for social media and public relations, and others. This contract supports the Army's enterprise marketing and communications programs, covering a range of advertising, digital, media, and analytics services to drive recruitment, engagement, and strategic communications.
Quick answers
Who was awarded contract W9124D23F0322?
W9124D23F0322 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on June 1, 2023.
How much is contract W9124D23F0322 worth?
The government has obligated $9,421,241 on W9124D23F0322. Its current value, with exercised options, is $9,503,883.
Which agency awarded contract W9124D23F0322?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D23F0322, with funding from Office of the Secretary (Headquarters).
Is contract W9124D23F0322 an order under another contract?
Yes. W9124D23F0322 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D23F0322 competed?
The extent of competition for W9124D23F0322 was full and open competition.
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