Army marketing and advertising program 20-940 owned channels line of effort task order that will provide goarmy redesign and maintenance and search engine optimization.
Ended Awarded Last action
- Contract number
- W9124D20F0181
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $52,341,213
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $52,341,213.37 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$11,405 | |
| Supplemental Agreement for work within scope | -$35,000 | |
| Supplemental Agreement for work within scope | $420 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | -$152,647 | |
| Supplemental Agreement for work within scope | -$93,866 | |
| Supplemental Agreement for work within scope | $1,281,693 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $16,463,636 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Change Order | $3,397,150 | |
| Supplemental Agreement for work within scope | $1,266,889 | |
| Supplemental Agreement for work within scope | $2,600,000 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $703,368 | |
| Funding Only Action | $1,315,372 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $367,376 | |
| Funding Only Action | $2,377,432 | |
| Supplemental Agreement for work within scope | -$3,874,625 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $10,818,239 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $15,917,182 |
Show all 29
About this award
This delivery order, awarded February 20, 2020, supports the U.S. Army's Marketing and Advertising Program 20-940 Owned Channels Line of Effort, with a ceiling value of $52.3 million and completion date of May 31, 2024. The contract is funded by the Office of the Secretary within the Department of Defense and tasks DDB Chicago Inc. with redesigning and maintaining GoArmy.com while implementing search engine optimization enhancements. The award utilizes a cost-plus-fixed-fee pricing structure with no small business set-aside. DDB Chicago Inc., a large, established marketing and advertising agency headquartered in Chicago, brings significant expertise in Army-focused marketing initiatives and typically collaborates with specialized subcontractors including OMD, Fleishman-Hillard, Fors Marsh Group, Critical Mass, Annalect, RAPP, and Fluent360.
This task order supports the Army's broader recruitment and public engagement strategy through comprehensive digital marketing services. As part of the Army's Enterprise Marketing Communications portfolio, the work encompasses digital platform management, search engine optimization, and ongoing website maintenance to support Army recruitment efforts. The contract reflects the Army's continued investment in owned digital channels as critical components of its marketing and communications infrastructure, enabling the service branch to effectively reach prospective service members and engage with military communities across the United States.
Quick answers
Who was awarded contract W9124D20F0181?
W9124D20F0181 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 20, 2020.
How much is contract W9124D20F0181 worth?
The government has obligated $52,341,213 on W9124D20F0181.
Which agency awarded contract W9124D20F0181?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D20F0181, with funding from Office of the Secretary (Headquarters).
Is contract W9124D20F0181 an order under another contract?
Yes. W9124D20F0181 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D20F0181 competed?
The extent of competition for W9124D20F0181 was full and open competition.
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