National media / talent and furnishings (nmtf) task order (to) provides national media purchasing and placement activities, planning, reporting, maintenance, and all associated activities for the…
Active Awarded Last action
- Contract number
- W9124D26FA007
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $109,970,010
Award facts
- Contract value 99% obligated
- $110,718,409.39 Current and potential, with all options
- Completion date 91% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost No Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $300,000 | |
| Supplemental Agreement for work within scope | $1,000,000 | |
| Supplemental Agreement for work within scope | -$3,705,241 | |
| Supplemental Agreement for work within scope | $7,740,000 | |
| Funding Only Action | $15,604,587 | |
| Change Order | $0 | |
| Funding Only Action | $1,775,000 | |
| Funding Only Action | $57,969,767 | |
| Original award | $29,285,897 |
About this award
The Department of the Army Office of the Secretary issued a $109.67 million delivery order to DDB Chicago Inc. on November 16, 2025, for national media purchasing, placement, and talent and furnishings activities under the parent Indefinite Delivery Contract W9124D19D0001, with an ultimate completion date of November 15, 2026. The order is cost no fee.
Place of performance is Chicago, IL. DDB Chicago executes the work through a multi-vendor subcontracting ecosystem including Fleishman-Hillard Inc. for social media marketing and strategy; OMD for media buying and placement; Critical Mass for digital marketing and strategy; Annalect for data, technology, and analytics; Fluent360 LLC for Hispanic and multicultural marketing; and RAPP for digital marketing consulting, with additional support from TMA for local support, government-furnished property management, and events services.
Description
National media / talent and furnishings (nmtf) task order (to) provides national media purchasing and placement activities, planning, reporting, maintenance, and all associated activities for the payment and storage of talent and furnishings.
Subawards
| Subcontractor | Amount | Awarded |
|---|---|---|
| Critical Mass (U.s.) Inc. | $252,652 | |
| Subcontractor not on record | $82,214 | |
| Fluent360 LLC | $832,991 | |
| Subcontractor not on record | $48,934 | |
| Subcontractor not on record | $1,223,743 | |
| Fleishman-Hillard Inc. | $227,133 | |
| Subcontractor not on record | $76,184,792 |
Quick answers
Who was awarded contract W9124D26FA007?
W9124D26FA007 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 16, 2025.
How much is contract W9124D26FA007 worth?
The government has obligated $109,970,010 on W9124D26FA007. Its current value, with exercised options, is $110,718,409.
Which agency awarded contract W9124D26FA007?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D26FA007, with funding from Office of the Secretary (Headquarters).
Is contract W9124D26FA007 an order under another contract?
Yes. W9124D26FA007 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D26FA007 competed?
The extent of competition for W9124D26FA007 was full and open competition.
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