Media ODE- active
Ended Awarded Last action
- Contract number
- W9124D25F0001
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $111,551,323
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 406% obligated
- $27,472,963.55 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60604, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$235,127 | |
| Supplemental Agreement for work within scope | -$358,424 | |
| Supplemental Agreement for work within scope | -$1,062,202 | |
| Supplemental Agreement for work within scope | -$7,856,430 | |
| Supplemental Agreement for work within scope | -$460,755 | |
| Change Order | $0 | |
| Change Order | $25,900 | |
| Change Order | $0 | |
| Change Order | $0 | |
| Supplemental Agreement for work within scope | $459,380 | |
| Supplemental Agreement for work within scope | $12,547 | |
| Funding Only Action | $11,171,482 | |
| Funding Only Action | $2,440,000 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Funding Only Action | $5,089,113 | |
| Funding Only Action | $2,010,887 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $0 | |
| Funding Only Action | $1,000,000 | |
| Supplemental Agreement for work within scope | $22,727,644 | |
| Supplemental Agreement for work within scope | $2,928,066 | |
| Modification | $52,819,694 | |
| Original award | $20,839,547 |
Show all 26
About this award
The U.S. Army's Office of the Secretary awarded a delivery order valued at $27.5 million to DDB Chicago Inc. on November 16, 2024, for National Media marketing and communications services. This cost-plus-fixed-fee delivery order, with a completion date of June 30, 2026, supports the Army's enterprise marketing communications initiatives and does not utilize a small business set-aside. The task order's funded amount and ceiling were recently adjusted downward by $329,207.67 due to deobligation of two specific line items (SLINs 1021AC and 1021AF), bringing the total to approximately $111.5 million when combined with existing funding. The work will be performed in Chicago, Illinois, DDB Chicago's headquarters location.
DDB Chicago Inc. has assembled a comprehensive subcontractor team to deliver integrated marketing solutions across multiple service areas. Critical Mass (U.S.) Inc. provides digital marketing and strategy services; Fleishman-Hillard Inc. handles social media marketing and strategy; OMD manages media buying and placement; Fors Marsh Group LLC delivers research and strategic marketing support; Annalect provides data, technology, and analytics services; RAPP contributes digital marketing consulting; Fluent360 LLC specializes in Hispanic and multicultural marketing services; and TMA furnishes local support, government-furnished property management, and events services. This collaborative approach enables DDB Chicago to execute the Army's comprehensive National Media task order across creative development, media planning and buying, digital marketing, market research, brand management, public relations, and operational support functions.
Subawards
| Subcontractor | Amount | Awarded |
|---|---|---|
| Subcontractor not on record | $108,306,684 | |
| Subcontractor not on record | $91,900 | |
| Subcontractor not on record | $53,464 | |
| Fors Marsh Group LLC | $103,871 | |
| Subcontractor not on record | $1,709,370 | |
| Fleishman-Hillard Inc. | $198,000 | |
| Fluent360 LLC | $824,904 | |
| Critical Mass (U.s.) Inc. | $281,817 |
Quick answers
Who was awarded contract W9124D25F0001?
W9124D25F0001 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 16, 2024.
How much is contract W9124D25F0001 worth?
The government has obligated $111,551,323 on W9124D25F0001. Its current value, with exercised options, is $27,472,964.
Which agency awarded contract W9124D25F0001?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D25F0001, with funding from Office of the Secretary (Headquarters).
Is contract W9124D25F0001 an order under another contract?
Yes. W9124D25F0001 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D25F0001 competed?
The extent of competition for W9124D25F0001 was full and open competition.
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