Provides core operations, goarmy contact center (gacc)/lead OPS and service contract reporting
Ended Awarded Last action
- Contract number
- W9124D25FA118
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $31,069,998
Award facts
- Opportunity
-
- W9124D25R187U Solicitation number
- Contract value 100% obligated
- $31,069,997.58 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Chicago, IL 60604, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $2,056,761 | |
| Funding Only Action | $17,348,399 | |
| Supplemental Agreement for work within scope | -$4,693,951 | |
| Funding Only Action | $5,903,736 | |
| Original award | $10,455,053 |
About this award
The U.S. Army's Office of the Secretary awarded a $31.1 million firm fixed-price delivery order to DDB Chicago Inc. on July 1, 2025, with completion scheduled for June 30, 2026. This contract provides core operations support for the GoArmy Contact Center (GACC) and Lead Operations, along with associated service contract reporting functions. The award supports the Army's recruitment and engagement infrastructure, leveraging the contact center as a critical touchpoint for prospective soldiers and their families seeking information about military service opportunities.
DDB Chicago Inc., a large, sophisticated marketing and advertising agency headquartered in Chicago, brings extensive federal contracting experience to this engagement, particularly in Army Enterprise Marketing Communications initiatives. The company will execute this work through its established network of subcontractors including OMD, Fleishman-Hillard, Fors Marsh Group, Critical Mass, Annalect, RAPP, and Fluent360, which collectively provide specialized expertise in marketing, media operations, and communications support. No small business set-aside was utilized for this delivery order, consistent with DDB Chicago's status as a large, established contractor with a demonstrated track record of managing high-value federal marketing and communications programs for the Department of the Army.
Subawards
| Subcontractor | Amount | Awarded |
|---|---|---|
| Subcontractor not on record | $584,138 | |
| Subcontractor not on record | $13,220,382 | |
| Subcontractor not on record | $1,037,436 | |
| Fors Marsh Group LLC | $314,716 | |
| Critical Mass (U.s.) Inc. | $724,977 | |
| Fleishman-Hillard Inc. | $908,028 | |
| Fluent360 LLC | $478,410 | |
| Subcontractor not on record | $1,039,987 |
Quick answers
Who was awarded contract W9124D25FA118?
W9124D25FA118 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 1, 2025.
How much is contract W9124D25FA118 worth?
The government has obligated $31,069,998 on W9124D25FA118.
Which agency awarded contract W9124D25FA118?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D25FA118, with funding from Office of the Secretary (Headquarters).
Is contract W9124D25FA118 an order under another contract?
Yes. W9124D25FA118 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D25FA118 competed?
The extent of competition for W9124D25FA118 was full and open competition.
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