Army ad _ research and innovation task order(to)

Active Awarded Last action

Contract number
W9124D25F0128
Awardee
Awarding agency
Obligated
$28,804,399

Award facts

Opportunity
Contract value 100% obligated
$28,804,398.59 Current and potential, with all options
Completion date 79% complete
Current and potential, with all options
Contracting staff
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Definitize Change Order PZ0013 $5,595,011
Definitize Change Order PZ0012 $0
Supplemental Agreement for work within scope P00011 $0
Change Order P00010 $3,000,000
Supplemental Agreement for work within scope P00009 · FY25 research and innovation task order $0
Supplemental Agreement for work within scope PZ0008 · PWS FY25 r & i updated_P00008 clean (20251002) $0
Change Order P00007 · Change order commanders requirement $300,000
Change Order P00006 · Change order modification adding voice of the soldier and seat at the table requirements $4,500,000
Supplemental Agreement for work within scope P00005 · Reduce the scope of the PWS and DE-obligate funding -$581,612
Other Administrative Action P00004 · Stop work on 2.1 new prospect segmentation survey, on the future soldier survey (FSS) as instructed on 25 june 2025. $0
Supplemental Agreement for work within scope P00003 · MOD to reduce scope for BAU to include VOS $0
Supplemental Agreement for work within scope P00002 · PWS correction $0
Supplemental Agreement for work within scope P00001 · Deob aemo funds -$232,604
Original award $16,223,604
Show all 14

About this award

The Department of the Army's Office of the Secretary issued a $28.8 million delivery order to DDB Chicago Inc. on February 25, 2025, for research and innovation marketing and communications support, with completion by March 25, 2027.

Place of performance is Chicago, IL. The order is structured as cost-plus-fixed-fee pricing with no set-aside. DDB Chicago executes the work through a multi-vendor team including Fleishman-Hillard Inc. for social media marketing and public relations, Fors Marsh Group LLC for research and strategy services, and Critical Mass for digital strategy and marketing, supplemented by additional subcontractors providing media management, digital consulting, data analytics, and multicultural marketing services.

Subawards

Subcontractor Amount Awarded
Subcontractor not on record ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) OMD performs media management and oversight services for the Research & Innovation task order. $31,687
Subcontractor not on record ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) RAPP performs digital marketing consulting services for the Research & Innovation task order. $30,254
Credera Enterprises Company, LLC ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Credera performs digital and technology strategy services for the Innovation task order. $500,000
Fluent360 LLC ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Fluent360 performs HCM services for the FY23 Innovation task order. $37,287
Subcontractor not on record ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) TMA performs local marketing, GFP and event management services for the Innovations task order. $28,980
Fleishman-Hillard Inc. ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) FH performs social media marketing and PR services for the Research & Innovation task order. $29,863
Subcontractor not on record ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Annalect performs data, tech and analytic services for the Research & Innovation task order. $809,063
Fors Marsh Group LLC ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Fors Marsh performs research and strategy services for the Research & Innovations task order. $2,986,106
Critical Mass (U.s.) Inc. ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) Critical Mass performs digital strategy and marketing services for the Research & Innovation task order. $33,360

Quick answers

Who was awarded contract W9124D25F0128?

W9124D25F0128 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 25, 2025.

How much is contract W9124D25F0128 worth?

The government has obligated $28,804,399 on W9124D25F0128.

Which agency awarded contract W9124D25F0128?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D25F0128, with funding from Office of the Secretary (Headquarters).

Is contract W9124D25F0128 an order under another contract?

Yes. W9124D25F0128 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D25F0128 competed?

The extent of competition for W9124D25F0128 was full and open competition.

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