Provides capability to participate in upfront and offset media buys
Ended Awarded Last action
- Contract number
- W9124D25FA228
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $39,768,112
Award facts
- Opportunity
-
- W9124D25R17VH Solicitation number
- Contract value 100% obligated
- $39,768,111.52 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost No Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $1,048,591 | |
| Original award | $38,719,521 |
About this award
The Department of the Army Office of the Secretary issued a delivery order to DDB Chicago Inc. on September 29, 2025, with a ceiling value of $39.8 million under the Indefinite Delivery Contract W9124D19D0001, to provide capability to participate in upfront and offset media buys.
Place of performance is Chicago, IL. The order carries an ultimate completion date of September 27, 2026, and is priced on a cost-no-fee basis. DDB Chicago executes this work through established subcontractors: OMD purchases and stewards all paid media allocated to the upfront task order, and TMA purchases and stewards the Army National Guard State Military Support Program media allocated to the upfront task order.
Subawards
| Subcontractor | Amount | Awarded |
|---|---|---|
| Subcontractor not on record | $176,292 | |
| Subcontractor not on record | $39,591,819 |
Quick answers
Who was awarded contract W9124D25FA228?
W9124D25FA228 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 29, 2025.
How much is contract W9124D25FA228 worth?
The government has obligated $39,768,112 on W9124D25FA228.
Which agency awarded contract W9124D25FA228?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D25FA228, with funding from Office of the Secretary (Headquarters).
Is contract W9124D25FA228 an order under another contract?
Yes. W9124D25FA228 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D25FA228 competed?
The extent of competition for W9124D25FA228 was full and open competition.
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