Innovation
Ended Awarded Last action
- Contract number
- W9124D23F0257
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $14,653,256
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $14,653,257.01 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$39,243 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $4,492,400 | |
| Funding Only Action | $7,000,000 | |
| Original award | $3,200,099 |
About this award
This is a $14,653,257.01 cost-plus-fixed-fee delivery order contract awarded by the Office of the Secretary of the U.S. Department of Defense to DDB Chicago Inc., a large marketing and advertising agency. The contract provides for comprehensive marketing and communication services to support the U.S. Army's Enterprise Marketing Communications initiatives, including creative development, media planning and buying, digital marketing, market research, brand management, public relations, and operational support. Major subcontractors include RAPP, Annalect, OMD, Fors Marsh Group, Critical Mass, Credera, TMA, Fleishman-Hillard, and Fluent360, who will provide specialized services such as digital marketing, data/analytics, media management, research, and multicultural marketing. The contract does not utilize any small business set-asides.
Quick answers
Who was awarded contract W9124D23F0257?
W9124D23F0257 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on May 11, 2023.
How much is contract W9124D23F0257 worth?
The government has obligated $14,653,256 on W9124D23F0257. Its current value, with exercised options, is $14,653,257.
Which agency awarded contract W9124D23F0257?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D23F0257, with funding from Office of the Secretary (Headquarters).
Is contract W9124D23F0257 an order under another contract?
Yes. W9124D23F0257 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D23F0257 competed?
The extent of competition for W9124D23F0257 was full and open competition.
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