FY23 creative production and development

Ended Awarded Last action

Contract number
W9124D23F0048
Awardee
Awarding agency
Obligated
$28,120,530

Award facts

Opportunity
Contract value 100% obligated
$28,120,530.06 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Other Administrative Action P00009 · Administrative modification is to notify the contractor of the migration of this award to the army contract writing system (acws). $0
Funding Only Action P00008 · MAR anthem -$390,000
Definitize Change Order P00007 · Finalization of letter of technical direction #23-0022. -$2,074,852
Funding Only Action P00006 $0
Funding Only Action P00005 · MAR anthem $2,787,586
Funding Only Action P00004 · FY23 CDP task order incremental funding $763,000
Funding Only Action P00003 $1,162,000
Funding Only Action P00002 · Incremental funding modification $3,428,531
Funding Only Action P00001 · Incremental funding MOD $1,815,000
Original award $20,629,265

About this award

Written by GovTribe AI ·

This is a $28,120,530.06 cost-plus-fixed-fee delivery order contract awarded by the Office of the Secretary of the U.S. Army to DDB Chicago Inc., a large marketing and advertising agency, for creative production and development services. The contract is not set aside for any small business category.

The contract involves a range of marketing and communications services to support the Army's enterprise marketing and recruitment initiatives, including digital marketing, media planning and buying, market research, brand management, and public relations. DDB Chicago Inc. is collaborating with several subcontractors such as RAPP, Annalect, Chitra Productions (a woman-owned small business), Fleishman-Hillard, Fors Marsh Group, Critical Mass, OMD, and Fluent360 to deliver these services. The contract appears to be part of the Army's broader efforts to promote recruiting and community engagement through integrated marketing campaigns.

Quick answers

Who was awarded contract W9124D23F0048?

W9124D23F0048 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 19, 2022.

How much is contract W9124D23F0048 worth?

The government has obligated $28,120,530 on W9124D23F0048.

Which agency awarded contract W9124D23F0048?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D23F0048, with funding from Office of the Secretary (Headquarters).

Is contract W9124D23F0048 an order under another contract?

Yes. W9124D23F0048 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D23F0048 competed?

The extent of competition for W9124D23F0048 was full and open competition.

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