FY24 local media task order
Ended Awarded Last action
- Contract number
- W9124D24F0021
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $80,464,455
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 147% obligated
- $54,770,910.28 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $0 | |
| Funding Only Action | $0 | |
| Supplemental Agreement for work within scope | -$53,096 | |
| Supplemental Agreement for work within scope | -$23,531 | |
| Change Order | $110,750 | |
| Change Order | $473,005 | |
| Supplemental Agreement for work within scope | -$1,234,114 | |
| Supplemental Agreement for work within scope | $2,171,661 | |
| Supplemental Agreement for work within scope | $8,600 | |
| Supplemental Agreement for work within scope | $154,542 | |
| Supplemental Agreement for work within scope | $54,735 | |
| Supplemental Agreement for work within scope | $4,700 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $1,000,000 | |
| Supplemental Agreement for work within scope | $1 | |
| Supplemental Agreement for work within scope | -$163 | |
| Supplemental Agreement for work within scope | $61,000 | |
| Supplemental Agreement for work within scope | $1,215,534 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$109,000 | |
| Supplemental Agreement for work within scope | -$124,000 | |
| Supplemental Agreement for work within scope | $3,994,281 | |
| Funding Only Action | $2,622,738 | |
| Funding Only Action | $5,857,773 | |
| Change Order | $702,999 | |
| Change Order | $12,000 | |
| Funding Only Action | $160,000 | |
| Funding Only Action | $18,146,110 | |
| Funding Only Action | $35,000 | |
| Funding Only Action | $1,930,000 | |
| Funding Only Action | $80,205 | |
| Funding Only Action | $6,780,602 | |
| Modification | $16,239,395 | |
| Original award | $20,192,727 |
Show all 34
About this award
This federal contract award for the FY24 Local Media Task Order, valued at $54,770,910.28, was issued by the Department of the Army to the prime contractor DDB Chicago Inc. The contract is a Delivery Order under the Army's Enterprise Marketing Communications contract vehicle and utilizes a Cost Plus Fixed Fee pricing type.
As the prime, DDB Chicago is responsible for providing a range of integrated marketing services to support the Army's local and social media advertising initiatives. This includes media planning and buying, digital marketing, creative development, and operational support. Key subcontractors supporting DDB Chicago on this task order include Fors Marsh Group for research and strategy, Fluent360 for Hispanic/multicultural marketing, Critical Mass for digital strategy, and Fleishman-Hillard for social media and public relations. The contract does not utilize a small business set-aside.
Quick answers
Who was awarded contract W9124D24F0021?
W9124D24F0021 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 16, 2023.
How much is contract W9124D24F0021 worth?
The government has obligated $80,464,455 on W9124D24F0021. Its current value, with exercised options, is $54,770,910.
Which agency awarded contract W9124D24F0021?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D24F0021, with funding from Office of the Secretary (Headquarters).
Is contract W9124D24F0021 an order under another contract?
Yes. W9124D24F0021 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D24F0021 competed?
The extent of competition for W9124D24F0021 was full and open competition.
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