This task order is to provide research and to identify, develop, and test innovative marketing and advertising efforts to find and attract the best candidates for the army.

Active Awarded Last action

Contract number
W9124D26FA107
Awardee
Awarding agency
Obligated
$8,629,069

Award facts

Opportunity
  • W9124D26R1AY3 Solicitation number
Contract value 73% obligated
$11,803,076.42 Current and potential, with all options
Completion date 46% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00002 $1,600,000
Funding Only Action P00001 $1,139
Original award $7,027,930

About this award

The Office of the Secretary, a Defense organization, awarded a delivery order to DDB Chicago Inc., a large for-profit marketing and advertising agency, on February 25, 2026, with a ceiling value of $8.6 million. The order procures research to identify, develop, and test innovative marketing and advertising efforts that find and attract the best candidates for the Army. Pricing is cost-plus-fixed-fee. The order was issued with no set-aside. Place of performance is Chicago, Illinois 60601, and the ultimate completion date is August 24, 2027.

Quick answers

Who was awarded contract W9124D26FA107?

W9124D26FA107 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 25, 2026.

How much is contract W9124D26FA107 worth?

The government has obligated $8,629,069 on W9124D26FA107. Its current value, with exercised options, is $11,803,076.

Which agency awarded contract W9124D26FA107?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D26FA107, with funding from Office of the Secretary (Headquarters).

Is contract W9124D26FA107 an order under another contract?

Yes. W9124D26FA107 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D26FA107 competed?

The extent of competition for W9124D26FA107 was full and open competition.

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