This task order is to provide research and to identify, develop, and test innovative marketing and advertising efforts to find and attract the best candidates for the army.
Active Awarded Last action
- Contract number
- W9124D26FA107
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $7,029,069
Award facts
- Opportunity
-
- W9124D26R1AY3 Solicitation number
- Contract value 60% obligated
- $11,629,068.87 Current and potential, with all options
- Completion date 64% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $1,139 | |
| Original award | $7,027,930 |
About this award
The Department of the Army issued an $11.6 million delivery order to DDB Chicago Inc. on February 25, 2026, for research and identification of innovative marketing and advertising efforts to attract Army candidates, with work completion by February 24, 2027.
The order is issued under an Indefinite Delivery Contract (W9124D19D0001) held by the Office of the Secretary of the Department of Defense. Place of performance is Chicago, IL. The order carries cost-plus-fixed-fee pricing.
DDB Chicago executes this work through a substantial subcontracting ecosystem. Recurring teaming partners include Fleishman-Hillard Inc. for social media marketing and public relations, Fors Marsh Group LLC for research and strategic analysis, and OMD for media buying and planning, with additional specialized vendors engaged on a project-by-project basis.
Quick answers
Who was awarded contract W9124D26FA107?
W9124D26FA107 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 25, 2026.
How much is contract W9124D26FA107 worth?
The government has obligated $7,029,069 on W9124D26FA107. Its current value, with exercised options, is $11,629,069.
Which agency awarded contract W9124D26FA107?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D26FA107, with funding from Office of the Secretary (Headquarters).
Is contract W9124D26FA107 an order under another contract?
Yes. W9124D26FA107 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D26FA107 competed?
The extent of competition for W9124D26FA107 was full and open competition.
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