FY24 creative, development, production task order

Ended Awarded Last action

Contract number
W9124D24F0047
Awardee
Awarding agency
Obligated
$17,501,738

Award facts

Opportunity
Contract value 100% obligated
$17,501,737.54 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00013 · MOD to remove the influencer campaign deliverables. $0
Supplemental Agreement for work within scope P00012 · Correction to fee MOD $0
Supplemental Agreement for work within scope P00011 · Aemo scrape -$1,257,322
Supplemental Agreement for work within scope P00010 · Creative development ARNG finalization MOD. -$11
Supplemental Agreement for work within scope P00009 · Creative development ARNG sizzle $22,120
Supplemental Agreement for work within scope P00008 · FY24 CD & p - LTD 24-0016, first steps 2.1 expansion $2,653,664
Supplemental Agreement for work within scope P00007 · Overburn chra 1007AC $0
Supplemental Agreement for work within scope P00006 · Overburn for subclins 1007AJ, 1007AK $402,613
Supplemental Agreement for work within scope P00005 · Creative development (baycb) $0
Funding Only Action P00004 · Creative development (ARNG brand) $300,799
Funding Only Action P00003 · Creative development (baycb) $1,086,755
Funding Only Action P00002 · Creative development incremental funding $854,570
Funding Only Action P00001 · FY24 creative development and production task order incremental funding modification. $3,627,449
Original award $9,811,100
Show all 14

About this award

Written by GovTribe AI ·

This is a cost-plus-fixed-fee delivery order awarded by the Office of the Secretary of the U.S. Army to the prime contractor DDB Chicago Inc. worth up to $17,501,737.54. The contract provides creative development, media planning and buying, digital marketing, and other marketing and communications services to support the Army's advertising and recruitment efforts. Key subcontractors include Fluent360 for Hispanic and multicultural marketing, Critical Mass for digital strategy and marketing, and Fleishman-Hillard for social media and public relations services. The contract does not have a set-aside designation, indicating DDB Chicago Inc.'s capabilities as a large, experienced marketing services provider. This task order is part of a larger Indefinite Delivery Indefinite Quantity (IDIQ) contract vehicle administered by the Office of the Secretary of the Army. The services delivered under this contract support the Army's public awareness, community engagement, and recruitment initiatives.

Subawards

Subcontractor Amount Awarded
Fleishman-Hillard Inc. FY24 CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER INCREMENTAL FUNDING MODIFICATION. FH performs social production, marketing and PR services for the… $139,520
Subcontractor not on record FY24 CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER INCREMENTAL FUNDING MODIFICATION. RAPP performs digital consulting and strategy services for the Creative… $685,496
Subcontractor not on record FY24 CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER INCREMENTAL FUNDING MODIFICATION. TMA performs local marketing, GFP management and event support services… $207,395
Fluent360 LLC FY24 CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER INCREMENTAL FUNDING MODIFICATION. Fluent360 performs HCM services for the Creative Development and… $451,943
Subcontractor not on record FY24 CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER INCREMENTAL FUNDING MODIFICATION. Annalect performs data, tech and analytical services for the Creative… $229,026
Critical Mass (U.s.) Inc. FY24 CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER INCREMENTAL FUNDING MODIFICATION. Critical Mass performs digital marketing and strategy services for the… $716,019
Chitra Productions LLC FY24 CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER INCREMENTAL FUNDING MODIFICATION. Chitra is a full-service production partner that operates the SRSC program… $2,732,248

Quick answers

Who was awarded contract W9124D24F0047?

W9124D24F0047 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 19, 2023.

How much is contract W9124D24F0047 worth?

The government has obligated $17,501,738 on W9124D24F0047. Its current value, with exercised options, is $17,501,738.

Which agency awarded contract W9124D24F0047?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D24F0047, with funding from Office of the Secretary (Headquarters).

Is contract W9124D24F0047 an order under another contract?

Yes. W9124D24F0047 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D24F0047 competed?

The extent of competition for W9124D24F0047 was full and open competition.

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