FY26 upfront and offset media

Active Awarded Last action

Contract number
W9124D26FA297
Awardee
Awarding agency
Obligated
$32,000,000

Award facts

Opportunity
  • W9124D26R1C2E Solicitation number
Contract value 54% obligated
$59,079,082.50 Current and potential, with all options
Completion date 10% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost No Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

About this award

The Office of the Secretary, a Defense organization, issued a delivery order with a $32 million ceiling value to DDB Chicago Inc. on September 28, 2026, for FY26 upfront and offset media. The order is priced cost no fee, was issued with no set-aside, and runs through an ultimate completion date of September 26, 2027. Place of performance is Chicago, IL 60601. The prime is a large for-profit marketing and advertising agency.

Quick answers

Who was awarded contract W9124D26FA297?

W9124D26FA297 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 28, 2026.

How much is contract W9124D26FA297 worth?

The government has obligated $32,000,000 on W9124D26FA297. Its current value, with exercised options, is $59,079,083.

Which agency awarded contract W9124D26FA297?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D26FA297, with funding from Office of the Secretary (Headquarters).

Is contract W9124D26FA297 an order under another contract?

Yes. W9124D26FA297 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D26FA297 competed?

The extent of competition for W9124D26FA297 was full and open competition.

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