National media - army
Ended Awarded Last action
- Contract number
- W9124D22F0089
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $86,360,358
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 99% obligated
- $87,406,994.94 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost No Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$72,756 | |
| Funding Only Action | -$1,183,206 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $26,433 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $1,229,917 | |
| Supplemental Agreement for work within scope | -$132,400 | |
| Funding Only Action | $737,694 | |
| Supplemental Agreement for work within scope | $6,446,073 | |
| Exercise an Option | $16,431,952 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $48,718 | |
| Change Order | $816,828 | |
| Supplemental Agreement for work within scope | $211,403 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $703,673 | |
| Funding Only Action | $7,636,281 | |
| Funding Only Action | $8,364,380 | |
| Funding Only Action | $9,053,487 | |
| Original award | $36,041,881 |
Show all 20
About this award
DDB Chicago Inc. received a $87.4 million delivery order contract from the U.S. Army's Office of the Secretary to support FY2022 National Media Task Force (NMTF) activities, with performance in Chicago, Illinois. This cost-no-fee delivery order, awarded March 1, 2022, with completion targeted for February 28, 2023, represents continuation of the prime contractor's extensive involvement in Army marketing and communications initiatives. The contract does not utilize small business set-asides, reflecting DDB Chicago's status as a large, established marketing services provider. The award funds comprehensive marketing and communications support designed to enhance Army recruitment and community engagement efforts.
DDB Chicago Inc. subcontracted with four key vendors to execute the FY23 media strategy and tactical initiatives: Fleishman-Hillard Inc. provided media strategy development and recommendations to reach priority audiences across various media channels; Fors Marsh Group LLC conducted research and analysis of changing target audience attitudes and opinions to inform media optimization decisions; Fluent360 LLC delivered multicultural marketing and media strategy services to connect with diverse cultural segments; and Critical Mass (U.S.) Inc. contributed digital strategy and marketing expertise, particularly for GoArmy.com and personalized marketing initiatives. Collectively, these subcontractors supported the delivery of integrated media planning, audience targeting, creative development, and digital marketing services essential to the Army's broader recruitment and awareness mission.
Quick answers
Who was awarded contract W9124D22F0089?
W9124D22F0089 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on March 1, 2022.
How much is contract W9124D22F0089 worth?
The government has obligated $86,360,358 on W9124D22F0089. Its current value, with exercised options, is $87,406,995.
Which agency awarded contract W9124D22F0089?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D22F0089, with funding from Office of the Secretary (Headquarters).
Is contract W9124D22F0089 an order under another contract?
Yes. W9124D22F0089 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D22F0089 competed?
The extent of competition for W9124D22F0089 was full and open competition.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award