Upfront media - army
Ended Awarded Last action
- Contract number
- W9124D21F0508
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $42,589,792
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $42,589,791.87 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost No Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$812,692 | |
| Supplemental Agreement for work within scope | $6,537,688 | |
| Other Administrative Action | $0 | |
| Funding Only Action | $9,460,150 | |
| Funding Only Action | $21,435,956 | |
| Original award | $5,968,690 |
About this award
DDB Chicago Inc. was awarded a $42.6 million delivery order by the U.S. Army's Office of the Secretary to provide integrated marketing and communications services supporting Army recruitment and public engagement initiatives. The contract, which became effective on September 27, 2021, with completion targeted for September 26, 2022, operates under a cost-no-fee pricing structure with no small business set-aside. The scope of work encompasses multiple subcontracts including UPFRONT MEDIA for Army advertising, VAMP (Veteran Audience Marketing Platform) services, and USAREC (U.S. Army Recruiting Command) and USACC (U.S. Army Cadet Command) local media support. The work will be performed in Chicago, Illinois, where DDB Chicago maintains its headquarters.
As a large, established marketing and advertising agency with deep expertise in federal government contracting, DDB Chicago leverages a network of specialized subcontractors including OMD, Fleishman-Hillard, Fors Marsh Group, Critical Mass, Annalect, RAPP, and Fluent360 to deliver comprehensive services. The company's federal portfolio demonstrates consistent success securing high-value Army marketing contracts focused on creative development, media planning and buying, digital marketing, market research, and brand management. This delivery order aligns with the Army's broader enterprise marketing communications initiatives, supporting recruitment campaigns, Army National Guard outreach, and digital platform management for military engagement efforts.
Quick answers
Who was awarded contract W9124D21F0508?
W9124D21F0508 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 27, 2021.
How much is contract W9124D21F0508 worth?
The government has obligated $42,589,792 on W9124D21F0508.
Which agency awarded contract W9124D21F0508?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D21F0508, with funding from Office of the Secretary (Headquarters).
Is contract W9124D21F0508 an order under another contract?
Yes. W9124D21F0508 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D21F0508 competed?
The extent of competition for W9124D21F0508 was full and open competition.
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