Aemo core OPS

Ended Awarded Last action

Contract number
W9124D24F0272
Awardee
Awarding agency
Obligated
$29,101,418

Award facts

Opportunity
Contract value 100% obligated
$29,101,417.90 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Chicago, IL 60604, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00004 · FY24-25 core OPS task order saw a funding shift: clin 1029 decreased by $57,610.12, offset by the addition of clin 1032. Clin 1030 was fully funded. The total… $720,125
Supplemental Agreement for work within scope P00003 · Modification to FY24-25 core operations and contact (call) center/lead OPS task order to expand goarmy contact center (gacc) capabilities for remainder of to… $1,875,533
Supplemental Agreement for work within scope P00002 · Army marketing and advertising program core OPS task order modification to fix funding due to invoice issues. $14,517,727
Funding Only Action P00001 · Army marketing and advertising program core OPS / contact center to modification to modify and correct funding. -$9,342,161
Original award $21,330,194

About this award

Written by GovTribe AI ·

DDB Chicago Inc., a major marketing and advertising firm, received a Delivery Order for AEMO Core Ops valued at $29.1 million with a firm fixed price structure. The task order, awarded by the Department of Defense's Office of the Secretary on July 1, 2024, is scheduled for completion by June 30, 2025. The FY24-25 funding allocation reflected strategic adjustments, including a $57,610 decrease in CLIN 1029 offset by the addition of CLIN 1032, with CLIN 1030 fully funded, resulting in a net increase of $720,125.43 to the overall task order. No small business set-aside was utilized for this award, consistent with the contractor's status as a large, established provider. The place of performance is Chicago, Illinois.

DDB Chicago Inc. brings substantial expertise in enterprise marketing communications, leveraging its network of specialized subcontractors including OMD, Fleishman-Hillard, Fors Marsh Group, and Critical Mass to deliver integrated marketing solutions. The contractor's federal portfolio demonstrates deep experience supporting Army recruitment initiatives, digital marketing strategy, media planning and buying, brand management, and public relations services. This task order aligns with the company's established track record of supporting Department of the Army marketing and communications requirements, building on its history of securing high-value federal contracts in the military marketing and recruitment domain.

Subawards

Subcontractor Amount Awarded
Fleishman-Hillard Inc. AEMO CORE OPS FH performs Core Operations activities to support the US Army Advertising task order. $598,122
Subcontractor not on record AEMO CORE OPS OMD performs Core Operations activities to support the US Army Advertising task order. $682,261
Subcontractor not on record AEMO CORE OPS RAPP performs Core Operations activities to support the US Army Advertising task order. RAPP also manages the Contact Center vendor, North South… $8,065,286
Subcontractor not on record AEMO CORE OPS TMA performs Core Operations activities to support the US Army Advertising task order. $386,073
Fors Marsh Group LLC AEMO CORE OPS Fors Marsh performs Core Operations activities to support the US Army Advertising task order. $206,784
Subcontractor not on record AEMO CORE OPS Annalect performs Core Operations activities to support the US Army Advertising task order. $683,078
Critical Mass (U.s.) Inc. AEMO CORE OPS Critical Mass performs Core Operations activities to support the US Army Advertising task order. $498,646
Fluent360 LLC AEMO CORE OPS Fluent performs Core Operations activities to support the US Army Advertising task order. $314,227

Quick answers

Who was awarded contract W9124D24F0272?

W9124D24F0272 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 1, 2024.

How much is contract W9124D24F0272 worth?

The government has obligated $29,101,418 on W9124D24F0272.

Which agency awarded contract W9124D24F0272?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D24F0272, with funding from Office of the Secretary (Headquarters).

Is contract W9124D24F0272 an order under another contract?

Yes. W9124D24F0272 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D24F0272 competed?

The extent of competition for W9124D24F0272 was full and open competition.

On GovTribe

See this award's full record

  • Every transaction and funding action
  • The awardee's other awards and teaming partners
  • Similar awards and recompete opportunities
  • Ask GovTribe AI about this award
Try for free Login