Research

Ended Awarded Last action

Contract number
W9124D21F0109
Awardee
Awarding agency
Obligated
$33,685,051

Award facts

Opportunity
Contract value 100% obligated
$33,685,051.30 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00030 · FY21 ERA deob subclin 0024AA travel-research, subclin 0024BA FY22 research travel, subclin 0024CA ERA travel (OY2) -$20,850
Supplemental Agreement for work within scope P00029 · FY21 enterprise research & analytics task order, option year two (OY2) update to the PWS. This modification removes the messaging requirement. $0
Other Administrative Action P00028 $0
Supplemental Agreement for work within scope P00027 · Army marketing and advertising program ERA modification to update PWS $0
Funding Only Action P00026 -$227,001
Definitize Change Order P00025 $23,266
Other Administrative Action P00024 $0
Other Administrative Action P00023 $0
Supplemental Agreement for work within scope P00022 · FY21 enterprise research & analytics task order, option year two (OY2) finalization. $5,671,749
Other Administrative Action P00021 $0
Funding Only Action P00020 $2,160,000
Exercise an Option P00019 $1,424,779
Change Order P00018 · Modification changes performance work statement to correct brand tracker and lead tracker reporting. $677,200
Funding Only Action P00017 $1,208,823
Funding Only Action P00016 $2,119,664
Other Administrative Action P00015 · Research travel $1
Other Administrative Action P00014 $1,056,052
Funding Only Action P00013 -$10,573,315
Funding Only Action P00012 $14,573,315
Exercise an Option P00011 $1,644,000
Funding Only Action P00010 $88,000
Funding Only Action P00009 $0
Funding Only Action P00008 $16,800
Funding Only Action P00007 $1,208,235
Other Administrative Action P00006 $0
Funding Only Action P00005 $1,950,000
Funding Only Action P00004 -$77,000
Funding Only Action P00003 $1,035,000
Supplemental Agreement for work within scope P00002 $0
Funding Only Action P00001 · Research incremental funding modification. $4,000,000
Original award $5,726,334
Show all 31

About this award

This is a cost-plus-fixed-fee delivery order contract awarded by the U.S. Department of Defense (specifically the Office of the Secretary) to DDB Chicago Inc., a large marketing and advertising agency, for $33,685,051.30. The contract is for research, travel, and other related services to support the U.S. Army's enterprise marketing and communications initiatives, including recruitment, community engagement, and public awareness campaigns. The contract does not utilize any small business set-asides. DDB Chicago Inc. frequently partners with subcontractors such as OMD, Fleishman-Hillard, and Fors Marsh Group to deliver specialized services under this contract. The period of performance runs through February 2024.

Quick answers

Who was awarded contract W9124D21F0109?

W9124D21F0109 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 18, 2021.

How much is contract W9124D21F0109 worth?

The government has obligated $33,685,051 on W9124D21F0109.

Which agency awarded contract W9124D21F0109?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D21F0109, with funding from Office of the Secretary (Headquarters).

Is contract W9124D21F0109 an order under another contract?

Yes. W9124D21F0109 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D21F0109 competed?

The extent of competition for W9124D21F0109 was full and open competition.

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