The program provides the army with full-service advertising to provide a nationwide advertising campaign for personnel recruitment and retention programs throughout the army.
Active Awarded Last action
- Contract number
- W9124D26FA006
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $81,324,604
Award facts
- Opportunity
-
- W9124D25R17X5 Solicitation number
- Contract value 100% obligated
- $81,324,605.26 Current and potential, with all options
- Completion date 91% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $57,000 | |
| Definitize Change Order | -$1,867 | |
| Definitize Change Order | -$254,876 | |
| Definitize Change Order | -$17,013 | |
| Change Order | $2,099,960 | |
| Change Order | $1,872,880 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $1,609,954 | |
| Supplemental Agreement for work within scope | $2,900 | |
| Funding Only Action | $927,687 | |
| Definitize Change Order | -$426,940 | |
| Funding Only Action | $18,740,820 | |
| Change Order | $0 | |
| Funding Only Action | $1,041,710 | |
| Funding Only Action | $17,832,018 | |
| Definitize Change Order | -$4,311 | |
| Funding Only Action | $30,783,741 | |
| Change Order | $973,190 | |
| Original award | $6,087,750 |
Show all 19
About this award
The Department of the Army Office of the Secretary issued an $81.3 million delivery order to DDB Chicago Inc. on November 16, 2025, for full-service nationwide advertising supporting Army personnel recruitment and retention programs. The order carries a cost-plus-fixed-fee pricing structure with an ultimate completion date of November 15, 2026.
Place of performance is Chicago, IL. The delivery order is issued under Indefinite Delivery Contract W9124D19D0001, DDB Chicago's sole parent vehicle for Army advertising work.
DDB Chicago executes this engagement through a multi-vendor team including Fors Marsh Group LLC for research and strategy, Fleishman-Hillard Inc. for social media management and public relations, OMD for media planning and buying, Annalect for data and analytics, TMA for local media support and events, Fluent360 LLC for Hispanic and multicultural marketing, and RAPP for digital marketing consulting.
Subawards
| Subcontractor | Amount | Awarded |
|---|---|---|
| Fleishman-Hillard Inc. | $6,492,363 | |
| Fors Marsh Group LLC | $152,766 | |
| Subcontractor not on record | $10,915,801 | |
| Fluent360 LLC | $453,099 | |
| Subcontractor not on record | $10,456,870 | |
| Subcontractor not on record | $694,516 | |
| Subcontractor not on record | $188,430 |
Quick answers
Who was awarded contract W9124D26FA006?
W9124D26FA006 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 16, 2025.
How much is contract W9124D26FA006 worth?
The government has obligated $81,324,604 on W9124D26FA006. Its current value, with exercised options, is $81,324,605.
Which agency awarded contract W9124D26FA006?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D26FA006, with funding from Office of the Secretary (Headquarters).
Is contract W9124D26FA006 an order under another contract?
Yes. W9124D26FA006 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D26FA006 competed?
The extent of competition for W9124D26FA006 was full and open competition.
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