FY23 CD & p - civilian production and ARNG
Ended Awarded Last action
- Contract number
- W9124D23F0555
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $15,792,698
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $15,792,698.06 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$1,292,654 | |
| Supplemental Agreement for work within scope | -$15,969 | |
| Change Order | $2,445,268 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $99,137 | |
| Exercise an Option | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $100,000 | |
| Other Administrative Action | $0 | |
| Original award | $14,456,916 |
About this award
This federal contract award, valued at $15,792,698.06, was issued by the Office of the Secretary of the U.S. Army to the prime contractor DDB Chicago Inc. for Fiscal Year 2023 Civilian Production and Army National Guard (CIVPNG) marketing and advertising services. The contract is a cost-plus-fixed-fee delivery order with a completion date of March 17, 2025.
DDB Chicago Inc., a large marketing and advertising agency, will provide integrated marketing services including creative development, media planning and buying, digital marketing, market research, brand management, public relations, and operational support. Key subcontractors include Annalect for data, technology, and analytics services, Critical Mass for digital strategy and marketing, and Fleishman-Hillard for social media marketing and public relations. This contract award did not utilize a small business set-aside.
Quick answers
Who was awarded contract W9124D23F0555?
W9124D23F0555 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 18, 2023.
How much is contract W9124D23F0555 worth?
The government has obligated $15,792,698 on W9124D23F0555.
Which agency awarded contract W9124D23F0555?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D23F0555, with funding from Office of the Secretary (Headquarters).
Is contract W9124D23F0555 an order under another contract?
Yes. W9124D23F0555 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D23F0555 competed?
The extent of competition for W9124D23F0555 was full and open competition.
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