DDB Chicago Inc.
Chicago, IL
- UEI
- ZYCVPMAU6MH8
- CAGE
- 7K9K8
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- SAM.gov registration date
- Physical address
- John Hancock Center, 875 N Michigan Ave fl 19, Chicago, IL 60611, USA
- Website
- tbwa.com
- Founded
- 1970
- Employees
- 50K-100K
- Estimated annual revenue
- $10B+
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $313,322,349 |
| FY2025 | $390,942,182 |
| FY2024 | $398,731,382 |
| FY2023 | $596,265,898 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $313,322,349 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
DDB Chicago Inc., a large for-profit marketing and advertising agency headquartered in Chicago, Illinois, serves exclusively as a prime contractor (100% of recent awards) on full-and-open federal delivery orders for Army marketing, creative development, media planning and buying, and recruitment advertising, with no set-aside posture across its federal footprint.
DDB Chicago's customer concentration is absolute: all 65 awards totaling $6.63 billion in combined potential value flow through the Department of the Army Headquarters Office of the Secretary. The vendor operates entirely within a single parent vehicle—Indefinite Delivery Contract W9124D19D0001—through which 64 task orders carry $2.63 billion in combined potential value. Recent representative work includes a $81.5 million cost-plus-fixed-fee delivery order awarded November 16, 2025, for full-service nationwide Army personnel recruitment and retention advertising; a $126.2 million cost-no-fee order for national media purchasing, placement, and talent and furnishings activities; a $91.7 million task order for local marketing, social media, and operational infrastructure; and a $200.6 million cost-plus-fixed-fee contract for the FY24 Data & Performance initiative supporting Army enterprise recruitment and engagement.
Activity has contracted in recent years, from nine awards in 2023 to six in 2025 and one in 2026, with seven awards (combined potential value $487.6 million) reaching ultimate completion inside the next twenty-four months and therefore exposed to recompete. The most recent award—a February 25, 2026, delivery order for research and identification of innovative marketing and advertising efforts to attract Army candidates—carries a $7 million ceiling through February 2027.
DDB Chicago executes its prime work through a deep and consistent subcontracting ecosystem. Across SCI-reportable contracts, subcontractors perform approximately 55 percent of total contractor hours, with 182 named subcontractors engaged over the SCI reporting period. Named teaming partners recur across the prime portfolio and include Fleishman-Hillard Inc. (social media marketing, public relations, and media strategy), Fors Marsh Group LLC (research, strategy, and strategic analysis), OMD (media buying, planning, and placement), Critical Mass (digital marketing and strategy), Annalect (data, technology, and analytics), RAPP (digital marketing consulting), Fluent360 LLC (Hispanic and multicultural marketing), and TMA (local support, government-furnished property management, and events services). The vendor brings specialized vendors into task orders on a project-by-project basis and does not maintain a fixed internal labor footprint; SCI-reported invoiced revenue and FTE data show high variation—FY2022 at $7.4 million across 59.7 FTEs, FY2023 at $7.8 million across 56.1 FTEs, and FY2024 at $116.8 million across 57.1 FTEs—suggesting substantial sub-flow-down. On federal services contracts captured in SCI, government-paid hourly rates run median around $33.51/hr, with senior labor pricing through $105.90/hr. Of the $6.63 billion in combined potential value across all awards, $2.85 billion (43 percent) has been obligated, leaving $3.78 billion in unexercised ceiling across the prime portfolio.
Quick answers
Is DDB Chicago Inc. registered in SAM.gov?
Yes. DDB Chicago Inc.'s SAM.gov registration is active through August 4, 2027.
How much has DDB Chicago Inc. received in federal contracts?
Federal contracts obligated $390,942,182 to DDB Chicago Inc. in fiscal year 2025 and $1,699,261,810 in fiscal years 2023 through 2027.
How does DDB Chicago Inc. rank among federal contractors?
DDB Chicago Inc. ranked #1 in NAICS 5418, #1 in PSC R701 and #10 in PSC R7 in FY2025.
What is DDB Chicago Inc.'s most recent federal award?
DDB Chicago Inc.'s most recent federal contract award is FY 26-27 core operations-goarmy contact center (gacc)/lead OPS task order (W9124D26FA201), from MICC Fort Knox, on July 1, 2026.
On GovTribe
See DDB Chicago Inc.'s full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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