FY20 creative & production, brand campaign LOE task order.
Ended Awarded Last action
- Contract number
- W9124D20F0093
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $23,852,810
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 95% obligated
- $25,232,645.25 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$83,936 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $200,000 | |
| Supplemental Agreement for work within scope | $728,272 | |
| Supplemental Agreement for work within scope | $200,512 | |
| Supplemental Agreement for work within scope | $983,365 | |
| Supplemental Agreement for work within scope | $1,767,381 | |
| Supplemental Agreement for work within scope | $96,015 | |
| Supplemental Agreement for work within scope | $6,292,000 | |
| Supplemental Agreement for work within scope | $11,458,477 | |
| Original award | $2,210,725 |
Show all 11
About this award
This is a delivery order awarded to DDB Chicago Inc., a large marketing and advertising agency, by the Office of the Secretary of the U.S. Army. The $25,232,645.25 contract is for FY20 creative and production services related to a brand campaign for the Army. The contract is a cost-plus-fixed-fee arrangement and does not have a small business set-aside. DDB Chicago Inc. frequently partners with subcontractors such as OMD, Fleishman-Hillard, and Fors Marsh Group to provide a range of integrated marketing services, including media planning and buying, digital marketing, and strategic communications support for the Army's recruitment, community engagement, and public awareness initiatives.
Quick answers
Who was awarded contract W9124D20F0093?
W9124D20F0093 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 19, 2019.
How much is contract W9124D20F0093 worth?
The government has obligated $23,852,810 on W9124D20F0093. Its current value, with exercised options, is $25,232,645.
Which agency awarded contract W9124D20F0093?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D20F0093, with funding from Office of the Secretary (Headquarters).
Is contract W9124D20F0093 an order under another contract?
Yes. W9124D20F0093 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D20F0093 competed?
The extent of competition for W9124D20F0093 was full and open competition.
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