Provides core operations, call center/leads OPS and service contract reporting services for the army marketing and advertising program
Ended Awarded Last action
- Contract number
- W9124D22F0231
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $24,823,699
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $24,823,698.84 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $10,022,159 | |
| Original award | $14,801,540 |
About this award
This is a Firm Fixed Price delivery order contract awarded by the U.S. Army to DDB Chicago Inc., a large marketing and advertising agency, to provide core operations, call center/leads operations, and service contract reporting services for the Army Marketing and Advertising Program. The contract has a ceiling value of $24,823,698.84 and a period of performance ending on June 30, 2023. The contract does not have a small business set-aside designation. DDB Chicago Inc. frequently collaborates with subcontractors such as OMD, Fleishman-Hillard, Fors Marsh Group, Critical Mass, Annalect, RAPP, and Fluent360 to deliver specialized marketing services across various disciplines, including creative development, media planning and buying, digital marketing, market research, brand management, public relations, and operational support for the Department of the Army's recruitment, community engagement, and public awareness initiatives.
Quick answers
Who was awarded contract W9124D22F0231?
W9124D22F0231 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 1, 2022.
How much is contract W9124D22F0231 worth?
The government has obligated $24,823,699 on W9124D22F0231.
Which agency awarded contract W9124D22F0231?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D22F0231, with funding from Office of the Secretary (Headquarters).
Is contract W9124D22F0231 an order under another contract?
Yes. W9124D22F0231 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D22F0231 competed?
The extent of competition for W9124D22F0231 was full and open competition.
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