National media - army and ARNG
Ended Awarded Last action
- Contract number
- W9124D21F0056
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $147,718,765
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 97% obligated
-
- $147,718,764.65 Current, with exercised options
- $151,526,518.88 Potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost No Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$8,515,162 | |
| Funding Only Action | $168,000 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $5,868,684 | |
| Exercise an Option | $18,881,245 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $2,800,000 | |
| Supplemental Agreement for work within scope | -$842,740 | |
| Funding Only Action | $4,000,000 | |
| Funding Only Action | $2,504,310 | |
| Funding Only Action | $2,427,686 | |
| Funding Only Action | $46,609,821 | |
| Supplemental Agreement for work within scope | $19,400,000 | |
| Funding Only Action | $1,683,920 | |
| Other Administrative Action | $0 | |
| Original award | $52,733,000 |
Show all 16
About this award
The Office of the Secretary of the Army issued a delivery order to DDB Chicago Inc. on December 1, 2020, with a ceiling value of $151.5 million, for national media labor and national media purchasing and placement activities under cost-no-fee pricing.
This delivery order is issued under the Indefinite Delivery Contract W9124D19D0001, the Army's primary vehicle for national recruitment and marketing services. Place of performance is Chicago, IL 60601.
The order's ultimate completion date is February 28, 2022. Scope encompasses Army and Army National Guard media planning, buying, and placement. DDB Chicago executes this work through a deep subcontracting ecosystem; in FY2022, the order invoiced $66 thousand across 1.9 FTEs and 3,977 contractor hours, with a derived government-paid hourly rate of $16.69/hr and 64 percent of contractor hours subcontracted to two named partners.
Quick answers
Who was awarded contract W9124D21F0056?
W9124D21F0056 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 1, 2020.
How much is contract W9124D21F0056 worth?
The government has obligated $147,718,765 on W9124D21F0056. Its potential value, with all options, is $151,526,519.
Which agency awarded contract W9124D21F0056?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D21F0056, with funding from Office of the Secretary (Headquarters).
Is contract W9124D21F0056 an order under another contract?
Yes. W9124D21F0056 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D21F0056 competed?
The extent of competition for W9124D21F0056 was full and open competition.
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