Upfront media - active
Ended Awarded Last action
- Contract number
- W9124D23F0460
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $141,974,257
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $141,974,256.58 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost No Fee
- Place of performance
- Chicago, IL 60604, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $6,524,210 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $74,292,528 | |
| Original award | $61,157,519 |
About this award
This federal contract award is for the UPFRONT MEDIA - ACTIVE task order, which was issued under the U.S. Department of the Army's Enterprise Marketing Communications contract vehicle. The prime contractor is DDB Chicago Inc., a large marketing and advertising agency that has held numerous federal contracts with the Army to support military recruitment, community engagement, and strategic communications initiatives. The contract has a ceiling value of $141,974,256.58 and a completion date of September 24, 2024. The contract does not have a set-aside designation. DDB Chicago has assembled a team of subcontractors, including OMD, Fleishman-Hillard Inc., Fluent360 LLC, Fors Marsh Group LLC, RAPP, Critical Mass, and Annalect, to provide a comprehensive range of services such as creative development, media planning/buying, digital marketing, market research, brand management, public relations, and operational support. This contract is part of the Army's broader efforts to enhance recruitment and public awareness through innovative outreach tactics.
Quick answers
Who was awarded contract W9124D23F0460?
W9124D23F0460 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 25, 2023.
How much is contract W9124D23F0460 worth?
The government has obligated $141,974,257 on W9124D23F0460.
Which agency awarded contract W9124D23F0460?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D23F0460, with funding from Office of the Secretary (Headquarters).
Is contract W9124D23F0460 an order under another contract?
Yes. W9124D23F0460 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D23F0460 competed?
The extent of competition for W9124D23F0460 was full and open competition.
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