FY24 data & performance
Active Awarded Last action
- Contract number
- W9124D24F0010
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $198,866,597
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $198,879,209.50 Current and potential, with all options
- Completion date 90% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $197,035 | |
| Definitize Change Order | $0 | |
| Exercise an Option | $73,532,431 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $3,060,748 | |
| Funding Only Action | $1,572,602 | |
| Supplemental Agreement for work within scope | $307,274 | |
| Funding Only Action | $10,300,000 | |
| Change Order | $7,884,140 | |
| Supplemental Agreement for work within scope | -$167,034 | |
| Supplemental Agreement for work within scope | $735,443 | |
| Funding Only Action | $386,612 | |
| Funding Only Action | $3,650,000 | |
| Supplemental Agreement for work within scope | $8,267 | |
| Funding Only Action | $19,999,999 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $18,828,381 | |
| Definitize Change Order | $0 | |
| Exercise an Option | $4,177,863 | |
| Funding Only Action | $5,272,369 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $58,527 | |
| Funding Only Action | $11,679,472 | |
| Funding Only Action | $8,305,309 | |
| Supplemental Agreement for work within scope | $446,393 | |
| Funding Only Action | $13,367,579 | |
| Funding Only Action | $7,812,594 | |
| Original award | $7,450,595 |
Show all 29
About this award
The Department of the Army Office of the Secretary issued a delivery order to DDB Chicago Inc. on March 1, 2024, for FY24 Data & Performance marketing and advertising support with a ceiling value of $200.8 million and an ultimate completion date of January 29, 2027.
The order is issued under parent Indefinite Delivery Contract W9124D19D0001. Place of performance is Chicago, IL. DDB Chicago is a large for-profit marketing and advertising agency serving exclusively as a prime contractor on Army recruitment and retention advertising, with no set-aside designation.
Performance involves full-service Army personnel recruitment and engagement advertising, including research, strategy, media planning and buying, social media marketing, creative development, data analytics, and local marketing support. Subcontractors performing on this task order include Fluent360 LLC (Hispanic and multicultural marketing), Fors Marsh Group LLC (research and strategy), Fleishman-Hillard Inc. (social media marketing and public relations), and a team of specialized vendors in digital marketing, media reporting, and events services.
Service Contract Inventory reporting captures actual government-invoiced labor: FY2024 recorded $15.5 million across 87.1 FTEs and 181,267 contractor hours; FY2025 invoiced $53 million across 163 FTEs and 338,430 contractor hours. The derived government-paid hourly rate rose from $85.61 in FY2024 to $156.71 in FY2025. In FY2025, subcontractors performed 95 percent of contractor hours across eight named subcontractor relationships, reflecting DDB Chicago's model of deep sub-flow-down for specialized services delivery.
Subawards
| Subcontractor | Amount | Awarded |
|---|---|---|
| Fluent360 LLC | $486,624 | |
| Subcontractor not on record | $549,564 | |
| Subcontractor not on record | $18,910,631 | |
| Subcontractor not on record | $13,601,202 | |
| Fleishman-Hillard Inc. | $846,455 | |
| Subcontractor not on record | $3,700,623 | |
| Critical Mass (U.s.) Inc. | $2,072,565 | |
| Fors Marsh Group LLC | $236,213 |
Quick answers
Who was awarded contract W9124D24F0010?
W9124D24F0010 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on March 1, 2024.
How much is contract W9124D24F0010 worth?
The government has obligated $198,866,597 on W9124D24F0010. Its current value, with exercised options, is $198,879,210.
Which agency awarded contract W9124D24F0010?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D24F0010, with funding from Office of the Secretary (Headquarters).
Is contract W9124D24F0010 an order under another contract?
Yes. W9124D24F0010 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D24F0010 competed?
The extent of competition for W9124D24F0010 was full and open competition.
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