Local media (usarec)
Ended Awarded Last action
- Contract number
- W9124D23F0031
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $97,993,966
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 162% obligated
- $60,385,212.96 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$388,882 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $3,066 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | -$1,560,000 | |
| Funding Only Action | -$30,000 | |
| Supplemental Agreement for work within scope | -$4,276,728 | |
| Supplemental Agreement for work within scope | $5,222,039 | |
| Funding Only Action | $0 | |
| Funding Only Action | $4,273,463 | |
| Supplemental Agreement for work within scope | $2,984,151 | |
| Supplemental Agreement for work within scope | $7,088,929 | |
| Funding Only Action | $3,581,511 | |
| Funding Only Action | $4,000,000 | |
| Funding Only Action | $19,988 | |
| Funding Only Action | $980,000 | |
| Supplemental Agreement for work within scope | $81,498 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $256,563 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$20,857 | |
| Funding Only Action | $13,522,621 | |
| Funding Only Action | $8,079,201 | |
| Supplemental Agreement for work within scope | $4,594,842 | |
| Supplemental Agreement for work within scope | $5,615,000 | |
| Supplemental Agreement for work within scope | $994,444 | |
| Supplemental Agreement for work within scope | -$994,444 | |
| Supplemental Agreement for work within scope | $7,660,550 | |
| Supplemental Agreement for work within scope | $470,500 | |
| Funding Only Action | $3,898,104 | |
| Funding Only Action | $6,121,299 | |
| Change Order | $4,662,950 | |
| Change Order | $0 | |
| Change Order | $2,500,000 | |
| Change Order | $0 | |
| Change Order | $3,100,000 | |
| Change Order | $0 | |
| Change Order | $278,745 | |
| Change Order | $0 | |
| Modification | $9,016,739 | |
| Original award | $6,258,672 |
Show all 46
About this award
This is a $60,385,212.96 cost-plus-fixed-fee delivery order contract awarded by the U.S. Army's Office of the Secretary to the prime contractor DDB Chicago Inc. for local media, local and social marketing, and related services in support of U.S. Army Recruiting Command (USAREC) initiatives. The contract has a period of performance through December 2, 2023.
DDB Chicago Inc., a large marketing and advertising agency, will provide a range of services including media planning/buying, digital marketing, social media management, public relations, market research, and creative development. Key subcontractors include Annalect, Fluent360, Fleishman-Hillard, RAPP, TMA, OMD, and Fors Marsh Group, who will support data/analytics, multicultural marketing, social media, digital strategy, and research/consulting functions. This contract is not set aside for any specific business categories.
Quick answers
Who was awarded contract W9124D23F0031?
W9124D23F0031 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 3, 2022.
How much is contract W9124D23F0031 worth?
The government has obligated $97,993,966 on W9124D23F0031. Its current value, with exercised options, is $60,385,213.
Which agency awarded contract W9124D23F0031?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D23F0031, with funding from Office of the Secretary (Headquarters).
Is contract W9124D23F0031 an order under another contract?
Yes. W9124D23F0031 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D23F0031 competed?
The extent of competition for W9124D23F0031 was full and open competition.
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