NAICS Code 541810: Advertising Agencies
National industry
SBA small business size standard: $25.5 million in average annual receipts
Definition
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).
Government contracts for this service: PSC R701 Advertising Services
Code facts
- Part of
-
-
54
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541
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5418
- 54181
-
5418
-
541
-
54
- Contract awards
- 152 In the last 12 months
- Contract obligations
- $1,162,799,038 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 541810
- Advertising agencies
- Advertising agency consulting services
Looking for another activity? Search the NAICS code lookup or browse business activities from A to Z.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $66,655 |
| FY2026 | $1,049,672,137 |
| FY2025 | $1,162,799,038 |
| FY2024 | $1,777,858,157 |
| FY2023 | $2,073,031,903 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | DDB Chicago Inc. | $356,912,221 | |
| 2 | Wunderman Thompson LLC | $133,188,182 | |
| 3 | Young & Rubicam LLC | $116,883,313 | |
| 4 | True North Communications Inc. | $82,488,544 | |
| 5 | Gsd&M LLC | $71,911,180 | |
| 6 | Stratacomm, LLC | $60,778,542 | |
| 7 | Mullenlowe US Inc. | $53,809,949 | |
| 8 | IPG Dxtra, Inc. | $51,119,710 | |
| 9 | LMD Agency, Inc. | $38,802,624 | |
| 10 | Crosby Marketing Communications Inc. | $11,385,271 |
See the full FY2025 ranking of NAICS 541810 contractors, by parent company.
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $363,073,332 | |
| 2 | Department of the Navy | $235,615,627 | |
| 3 | Department of Health and Human Services | $152,625,555 | |
| 4 | Air Force | $73,672,450 | |
| 5 | Department of Transportation | $70,598,440 | |
| 6 | Defense Human Resources Activity | $53,809,949 | |
| 7 | Department of Homeland Security | $44,538,748 | |
| 8 | Office of the Secretary of Defense | $20,352,078 | |
| 9 | Department of Justice | $11,169,076 | |
| 10 | Department of Veterans Affairs | $5,442,285 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R701 Advertising Services | $870,759,967 | |
| 2 | R426 Communications Services | $143,426,003 | |
| 3 | R499 Other Professional Services | $10,013,441 | |
| 4 |
R408 Program Management/ |
$9,975,781 | |
| 5 | R699 Other Administrative Support Services | $6,856,834 | |
| 6 | R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services) | $5,821,018 | |
| 7 |
X1AB Lease/ |
$1,404,328 | |
| 8 | U012 ADP Software, Equipment, and Telecommunications Training | $577,843 | |
| 9 | AF12 Education, Training, Employment, & Social Services R&D Services; Education Services R&D; Applied Research | $500,000 | |
| 10 |
DA10 IT and Telecom – Business Application/ |
$438,030 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | Illinois | $357,264,966 | |
| 2 | New York | $163,026,845 | |
| 3 | Georgia | $144,570,653 | |
| 4 | District of Columbia | $118,926,148 | |
| 5 | Maryland | $101,138,216 | |
| 6 | Texas | $73,612,549 | |
| 7 | Virginia | $64,283,035 | |
| 8 | California | $3,634,585 | |
| 9 | Oklahoma | $3,274,970 | |
| 10 | New Jersey | $866,482 | |
| 11 | Minnesota | $532,012 | |
| 12 | Colorado | $531,629 | |
| 13 | Wisconsin | $425,479 | |
| 14 | North Carolina | $405,768 | |
| 15 | Nevada | $299,322 | |
| 16 | Alabama | $293,134 | |
| 17 | South Carolina | $250,416 | |
| 18 | West Virginia | $250,000 | |
| 19 | Louisiana | $249,000 | |
| 20 | Idaho | $156,716 | |
| 21 | Utah | $141,297 | |
| 22 | South Dakota | $126,212 | |
| 23 | Missouri | $123,475 | |
| 24 | Kansas | $90,220 | |
| 25 | Montana | $81,768 | |
| 26 | Washington | $60,000 | |
| 27 | Oregon | $50,000 | |
| 28 | Florida | $45,000 | |
| 29 | Massachusetts | $28,504 | |
| 30 | Connecticut | $10,575 | |
| 31 | Arkansas | $5,422 | |
| 32 | Mississippi | $4,715 |
Show all 32
Shares are of everything obligated under NAICS 541810 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 1,293 listed here. See the rest on GovTribe.
Size standard history
Federal Register rules that named this code
Proposed size standard changes
| Proposed rule | Published | Comments |
|---|---|---|
| Small Business Size Standards: Monetary-Based Industry Size Standards | Closed Oct 21, 2025No final rule found |
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 541810?
NAICS 541810 is Advertising Agencies, a national industry in NAICS 54, Professional, Scientific, and Technical Services.
What is the NAICS code for advertising agencies?
The NAICS code for advertising agencies is 541810, Advertising Agencies.
When did the size standard for NAICS 541810 last change?
The most recent Federal Register rule on record that names NAICS 541810 in the SBA's size standards is "Small Business Size Standards: Adjustment of Monetary-Based Size Standards, Disadvantage Thresholds, and 8(a) Eligibility Thresholds for Inflation" (87 FR 69118), published Nov 17, 2022 and effective Dec 19, 2022.
How much do federal agencies spend under NAICS 541810?
Federal contracts under NAICS 541810 obligated $1,162,799,038 in fiscal year 2025 and $6,063,427,890 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 541810?
The contractors with the most obligated under NAICS 541810 in fiscal years 2026 and 2027 are DDB Chicago Inc. ($356,912,221), Wunderman Thompson LLC ($133,188,182) and Young & Rubicam LLC ($116,883,313).
Which agencies buy the most under NAICS 541810?
The agencies that obligated the most under NAICS 541810 in fiscal years 2026 and 2027 are Department of the Army ($363,073,332), Department of the Navy ($235,615,627) and Department of Health and Human Services ($152,625,555).
Which PSC codes are used with NAICS 541810?
The PSC codes with the most obligated under NAICS 541810 in fiscal years 2026 and 2027 are R701 Advertising Services, R426 Communications Services and R499 Other Professional Services.
Where is the work under NAICS 541810 performed?
By place of performance, the states with the most contract obligations under NAICS 541810 over the last 12 months are Illinois ($357,264,966), New York ($163,026,845) and Georgia ($144,570,653).
What is the latest contract opportunity under NAICS 541810?
The latest contract opportunity under NAICS 541810 is Multiple Award Schedule, award notice from Federal Acquisition Service, posted November 2, 2026.
On GovTribe
See everything under NAICS 541810
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