The NAICS 541810 Advertising Agencies category encompasses firms that create comprehensive advertising campaigns and execute media placement strategies across multiple platforms. These agencies provide end-to-end services including strategic planning, creative development, media buying, account management, and content production for various clients. Their work spans traditional media such as print, television, and radio, as well as digital platforms including social media, streaming services, and online advertising channels. Federal contract awards in this category demonstrate significant diversity, with contract values ranging from $10,000 to over $77 million. Frequently awarded entities include Crosby Marketing Communications, Betah Associates, Young & Rubicam LLC, and Adz ETC Inc. Common funding agencies include the Department of Veterans Affairs, Centers for Medicare and Medicaid Services, Department of Defense, and Department of Health and Human Services. Many awards utilize Multiple Award Schedule (MAS) contract vehicles, with pricing structures including firm fixed-price and time-and-materials. Small business set-asides are common, particularly for women-owned, service-disabled veteran-owned, and minority-owned businesses. Performance locations are predominantly nationwide, with many contracts supporting national communication and recruitment campaigns. Recent federal contract opportunities in this category focus on specialized marketing services such as public service announcements, recruitment advertising, influencer marketing, and targeted digital campaigns. Key agencies soliciting these services include the Environmental Protection Agency, Army National Guard, Navy Recruiting Command, and Department of State. Opportunities span various objectives including pesticide safety awareness, military recruitment, university athletics sponsorships, and national communication campaigns. Most opportunities are set aside for small businesses, particularly those with specific socioeconomic certifications, and utilize NAICS code 541810 with a size standard of $25.5 million. Performance locations are geographically diverse, including specific states like Montana, Nebraska, and Colorado, as well as national-level campaigns.
Name | Description | Awardee | Potential Value (Click to sort descending) | Award Date (Click to sort descending) | Last Date To Order (Click to sort descending) | Updated At (Click to sort descending) |
|---|---|---|---|---|---|---|
GS23F0137R-693JJ320A000027 | Schatz Publishing Group, LLC | $18.0m | 9/30/20 | 9/29/25 | 4/16/24 | |
GS07F0547U | Mediaforce LLC | $125.0k | 9/17/08 | 9/16/28 | 1/21/25 | |
HHSM500201100028I | Porter Novelli Public Services Inc. | $400.0m | 9/1/11 | 8/31/18 | 4/28/22 | |
47QRAA19D0010-1145PC21A0004 | Crosby Marketing Communications Inc. | $40.0m | 9/23/21 | 9/22/26 | 1/17/25 | |
75FCMC18D0044 | Ketchum Inc. | $3.0b | 9/1/18 | 8/31/25 | 6/6/24 |
Name | Description | Awardee | Potential Value (Click to sort descending) | Award Date (Click to sort descending) | Completion Date (Click to sort descending) | Updated At (Click to sort descending) |
|---|---|---|---|---|---|---|
Delivery Order GS07F0547U-75F40122F80310 | Mediaforce LLC | $2.8m | 8/29/22 | 9/18/25 | 8/6/24 | |
BPA Call 693JJ320A000027-693JJ321F000042 | Schatz Publishing Group, LLC | $9.2m | 1/26/21 | 2/28/25 | 2/19/25 | |
Definitive Contract HHSF223201750007A | True North Communications Inc. | $709.0m | 4/6/17 | 4/9/23 | 12/12/22 | |
Delivery Order HHSM500201100028I-75FCMC18F0001 | Porter Novelli Public Services Inc. | $1.3m | 8/31/18 | 8/31/19 | 1/26/23 | |
BPA Call 1145PC21A0004-1145PC25F0001 | Crosby Marketing Communications Inc. | $0 | 10/16/24 | 11/15/25 | 12/31/24 |
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