FY24 owned channels BAU - army and civilian funded

Ended Awarded Last action

Contract number
W9124D24F0257
Awardee
Awarding agency
Obligated
$35,240,077

Award facts

Opportunity
Contract value 100% obligated
$35,240,076.58 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60604, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Definitize Change Order PZ0011 · Performance work statement $0
Supplemental Agreement for work within scope P00010 · FY25 owned channels descope of PWS and reduce ceiling $0
Supplemental Agreement for work within scope P00009 · Owned channels OY1 incremental funding. Funds shifted from slin 1017BA to slin 1017BC $0
Supplemental Agreement for work within scope P00008 · Modification to adjust option year PWS and pricing. $10,317,912
Supplemental Agreement for work within scope P00007 · Incremental funding for base direct labor & ODE aemo $680,803
Exercise an Option P00006 · Modification to exercise option year one of W9124D24F0257 owned channels task order $6,589,367
Supplemental Agreement for work within scope P00005 · Direct labor & ODE aemo $0
Supplemental Agreement for work within scope P00004 · FY24 OC no cost MOD to add civilian deliverables under activity 2.2 and delete a duplicative deliverable under key deliverable 4.3. Administrative changes of… $0
Funding Only Action P00003 -$1,034,863
Funding Only Action P00002 $2,695,477
Change Order P00001 · Direct labor & ODE aemo $830,000
Original award $15,161,380
Show all 12

About this award

Written by GovTribe AI ·

The Department of the Army's Office of the Secretary issued a delivery order to DDB Chicago Inc. on June 1, 2024, with a ceiling value of $35.24 million for FY24 owned channels business-as-usual marketing and advertising services.

Place of performance is Chicago, IL. The order runs through May 31, 2026, under cost-plus-fixed-fee pricing with no set-aside. Scope includes media management, research and strategy, local marketing, events, data and analytics, Hispanic and multicultural marketing, social media marketing and public relations, digital marketing and strategy, and digital consulting across Army and civilian-funded initiatives.

Major subcontractors include OMD (media management and reporting), Fors Marsh Group LLC (research and strategy), Fleishman-Hillard Inc. (social media marketing and public relations), and a team of specialized service providers including Annalect, TMA, Fluent360, RAPP, and Critical Mass.

In FY2024, the order invoiced $1.9 million across 15.8 FTEs and 32,876 contractor hours at a blended derived rate of $58.45 per hour. Subcontractors performed 96 percent of contractor hours, with eight subcontractors engaged across the delivery order's scope.

Subawards

Subcontractor Amount Awarded
Subcontractor not on record FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED TMA performs local marketing, GFP management and events insight services for the FY24 Owned Channels task… $43,588
Fors Marsh Group LLC FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED Fors Marsh performs research and strategy services for the FY24 Owned Channels task order. $259,187
Subcontractor not on record FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED Annalect performs data, tech and analytics services for the FY24 Owned Channels task order. $89,338
Fleishman-Hillard Inc. FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED FH performs social media marketing and PR services for the FY24 Owned Channels task order. $63,512
Fluent360 LLC FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED Fluent360 performs HCM services for the FY24 Owned Channels task order. $437,581
Subcontractor not on record FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED OMD performs media management and reporting services for the FY24 Owned Channels task order. $89,136
Subcontractor not on record FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED RAPP performs digital consulting and strategy services for the FY24 Owned Channels task order. $339,856
Critical Mass (U.s.) Inc. FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED Critical Mass performs digital marketing and strategy services for the FY24 Owned Channels task order. $13,047,779

Quick answers

Who was awarded contract W9124D24F0257?

W9124D24F0257 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on June 1, 2024.

How much is contract W9124D24F0257 worth?

The government has obligated $35,240,077 on W9124D24F0257.

Which agency awarded contract W9124D24F0257?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D24F0257, with funding from Office of the Secretary (Headquarters).

Is contract W9124D24F0257 an order under another contract?

Yes. W9124D24F0257 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D24F0257 competed?

The extent of competition for W9124D24F0257 was full and open competition.

On GovTribe

See this award's full record

  • Every transaction and funding action
  • The awardee's other awards and teaming partners
  • Similar awards and recompete opportunities
  • Ask GovTribe AI about this award
Try for free Login