Fors Marsh Group LLC

Fors Marsh Group LLC, doing business as Fors Marsh, is a certified B Corporation research and strategic communications firm that delivers market research, program evaluation, survey design and administration, and customer experience assessment to federal agencies as a prime contractor on full-and-open IDIQs and BPAs and as a subcontractor to larger advertising and consulting firms. The Arlington, Virginia-based LLC competes without set-aside designations across its prime portfolio.

Fors Marsh operates primarily as a prime contractor—98% of its 780 recent awards sit in the prime position—anchored by a $134.5 million analytical support services IDIQ with the Defense Human Resources Activity and major vehicles including a $2.3 billion Human Capital and Training Solutions (HCaTS) Unrestricted contract with GSA Federal Acquisition Service, a $100 million Consumer Financial Protection Bureau Blanket Purchase Agreement, a $70 million Food and Drug Administration Social Science Research Services BPA (awarded December 2025), and a $5 billion Centers for Medicare and Medicaid Services National Education Campaign & Outreach IDIQ (awarded September 2025). Fors Marsh also holds the newly awarded single-award Public Information and Communications Services III (PICS III) vehicle, a $1 billion small-business set-aside with the Office of Logistics and Acquisition Operations running through December 2029, and seats on OASIS+ Unrestricted (GSA) and the 2022-vintage PICS II platform. The GSA Multiple Award Schedule footprint carries 44 active labor categories spanning data entry through subject-matter expertise, with government-paid rates running from $52.71 per hour at the entry level to $324.79 per hour for senior consulting roles; no security clearances are required.

Customer concentration is pronounced and defense-anchored. The Defense Human Resources Activity dominates the prime volume at 358 awards worth $696.6 million combined potential value; by dollars, however, the rankings shift sharply toward GSA Federal Acquisition Service ($7.18 billion, mostly attributable to HCaTS and OASIS+ ceiling values), followed by the Department of Health and Human Services NIH Office of Logistics and Acquisition Operations ($3.64 billion, driven largely by PICS II legacy work), and then Defense Human Resources Activity. The top five customer agencies by award count account for 67% of all awards. The gap between volume and dollar leaders signals that Fors Marsh's prime customers cluster in two profiles: Defense (high-order-count, mid-value analytical and survey delivery) and governmentwide vehicles anchored with GSA (massive ceilings, selective task-order activation).

Recent capability work spans organizational climate and personnel readiness assessment for DoD human resources through the DEOCS (Defense Equal Opportunity Climate Survey) and DPAC (Defense Personnel Assessment and Counseling) portfolio, survey modernization incorporating natural language processing, Federal Voting Assistance Program survey administration, and transition assistance participant assessment. Health and Human Services work includes blood and plasma donation communication campaigns, pediatric vaccine social-norming initiatives through PICS II, and educational outreach for Medicare and Medicaid programs. Army Research Institute research contracts support officer cognitive biases taxonomy development, team composition unit effectiveness, and multiteam system competencies for future operational environments. Transportation safety research includes school bus safety and emergency responder roadway safety initiatives under OASIS and NHTSA platforms. The vendor delivers these services across full-and-open competitive awards; no set-aside categories feature in the prime portfolio.

On the subcontractor side, Fors Marsh represents 2% of awards (18 subs) and serves primarily as a research and strategy supplier to large advertising and program-management primes. Named prime relationships include DDB Chicago on Army advertising recruitment and retention campaigns (research, strategy, and core operations support across multiple task orders from 2024–2025), Booz Allen Hamilton on flood plain management program transformation support, J&M Global Solutions on FEMA Risk Management Directorate program management, and Federal Management Partners on barrier analysis focus-group services. Subcontract work concentrates on research, strategy, and subject-matter support rather than delivery of full-scope programs.

Service Contract Inventory reporting captures a narrow, compliance-threshold-driven slice of federal services activity. SCI-reportable invoicing declined sharply from $344.6 million in FY2022 (79.5 FTEs) to $8.9 million in FY2024 (25.4 FTEs), reflecting a consolidation in active labor billing under reportable service contracts; across SCI prime records, Fors Marsh self-performed all hours without subcontractor labor share. Government-paid hourly rates on SCI prime contracts ran around $135 per hour at the median, with a spectrum from $4 per hour (data entry) to $339 per hour (senior roles). The sharp year-over-year FTE contraction signals either a shift in contract mix (fewer labor-heavy task orders, more subscription or deliverable-based work) or strategic rebalancing of the delivery model; the source does not clarify the underlying cause.

Activity trajectory shows declining award volume year over year—64 awards in 2022, 49 in 2023, 41 in 2024, 33 in 2025, and 8 through mid-2026. Notably, 43 awards totaling $77.6 million in combined potential value face ultimate completion within the next twenty-four months and thus trigger recompete exposure. The DHRA IDIQ, which anchors the prime portfolio at $134.5 million, carries an ultimate completion date of July 13, 2028, providing stability in the core customer relationship but not in the volume of task orders flowing through it.

Fors Marsh competes predominantly in the $150,000-plus federal services segment and operates without minority-owner, women-owner, service-disabled veteran, HUBZone, or 8(a) designations. The firm's B Corporation certification and corporate structure are aligned with mission-driven market positioning rather than federal set-aside strategy. Competitive wins and vehicle positions reflect the vendor's demonstrated capability in research methodology, survey administration, program evaluation, and strategic communications for civilian and defense agencies—areas where full-and-open competition has historically favored firms with established track records and deep analytical expertise rather than socioeconomic preferences.

Market research and management consulting firm.

Areas of expertise include:

Market Research

Survey Research

Industrial Organizational Psychology

Management Consulting

Public/Private Sector