Media cost aemo
Ended Awarded Last action
- Contract number
- W9124D23F0087
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $89,552,320
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 374% obligated
- $23,968,732.01 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$80,489 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $3,202,720 | |
| Funding Only Action | $0 | |
| Funding Only Action | $0 | |
| Supplemental Agreement for work within scope | -$3,809,352 | |
| Supplemental Agreement for work within scope | -$6,037,573 | |
| Funding Only Action | $0 | |
| Funding Only Action | $5,000,000 | |
| Supplemental Agreement for work within scope | $3,955,001 | |
| Supplemental Agreement for work within scope | $145,000 | |
| Funding Only Action | $10,255,338 | |
| Funding Only Action | $2,058,407 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $2,998,764 | |
| Supplemental Agreement for work within scope | $5,737,571 | |
| Funding Only Action | $2,636,190 | |
| Funding Only Action | $17,513,755 | |
| Supplemental Agreement for work within scope | $30,000,000 | |
| Supplemental Agreement for work within scope | $0 | |
| Modification | $7,927,002 | |
| Original award | $8,049,986 |
Show all 24
About this award
This federal contract award was issued by the Office of the Secretary of the U.S. Department of Defense to the prime contractor, DDB Chicago Inc. The $23,968,732.01 cost-plus-fixed-fee delivery order contract supports the Army's Enterprise Marketing Communications initiatives, including media planning and buying, digital marketing, market research, brand management, public relations, and operational support services.
The contract includes several subcontractors that provide specialized services such as local support, GFP management, and event services; social media management and public relations; research and strategic marketing; digital marketing consulting; Hispanic and multicultural marketing; media buying and placement; data, technology, and analytics; and digital strategy and marketing. While the contract does not utilize a small business set-aside, some of the subcontractors are designated as minority-owned, woman-owned, and Black American-owned businesses.
Quick answers
Who was awarded contract W9124D23F0087?
W9124D23F0087 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on March 1, 2023.
How much is contract W9124D23F0087 worth?
The government has obligated $89,552,320 on W9124D23F0087. Its current value, with exercised options, is $23,968,732.
Which agency awarded contract W9124D23F0087?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D23F0087, with funding from Office of the Secretary (Headquarters).
Is contract W9124D23F0087 an order under another contract?
Yes. W9124D23F0087 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D23F0087 competed?
The extent of competition for W9124D23F0087 was full and open competition.
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