FY22 creative development & production. Brand campaign cpff

Ended Awarded Last action

Contract number
W9124D22F0043
Awardee
Awarding agency
Obligated
$27,425,611

Award facts

Opportunity
Contract value 100% obligated
$27,425,611.20 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00015 · DE OB subclin 0024AA brand campaign travel cost, subclin 0024AB anthem travel. -$77,035
Funding Only Action P00014 · Deob MOD from subclin 0008AE -$31,801
Funding Only Action P00013 · Brand campaign cpff - funding action for fee actualization $0
Supplemental Agreement for work within scope P00012 · GSC requirement $31,801
Supplemental Agreement for work within scope P00011 · Brand campaign cpff -$62,500
Change Order P00010 · Creative, development, production - first duty station - cpff $125,832
Change Order P00009 · Brand campaign cpff $4,499,737
Supplemental Agreement for work within scope P00007 · Brand campaign cpff - additional usar requirements $3,877,236
Supplemental Agreement for work within scope P00008 · Brand campaign cpff $0
Supplemental Agreement for work within scope P00006 · Brand campaign cpff - brand platform transition activities and deliverables. $1,749,600
Supplemental Agreement for work within scope P00005 · Brand campaign cpff $0
Supplemental Agreement for work within scope P00004 · Brand campaign decide to lead project $326,185
Funding Only Action P00003 · FY22 creative development & production incremental funding $3,346,449
Funding Only Action P00002 $3,429,360
Funding Only Action P00001 · Brand campaign cpff $800,000
Original award $9,410,746
Show all 16

About this award

This is a $27,425,611.20 cost-plus-fixed-fee delivery order contract awarded by the U.S. Department of Defense's Office of the Secretary to DDB Chicago Inc., a large marketing and advertising agency. The contract is for creative development and production of a brand campaign, including anthem travel and other travel costs. No small business set-aside was used. DDB Chicago Inc. is a well-established federal contractor focused on providing integrated marketing and communication services to support military recruitment, community engagement, and public awareness campaigns for the U.S. Army. The company frequently collaborates with subcontractors such as OMD, Fleishman-Hillard, and Fors Marsh Group to deliver specialized services under these types of contracts.

Quick answers

Who was awarded contract W9124D22F0043?

W9124D22F0043 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 19, 2021.

How much is contract W9124D22F0043 worth?

The government has obligated $27,425,611 on W9124D22F0043.

Which agency awarded contract W9124D22F0043?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D22F0043, with funding from Office of the Secretary (Headquarters).

Is contract W9124D22F0043 an order under another contract?

Yes. W9124D22F0043 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D22F0043 competed?

The extent of competition for W9124D22F0043 was full and open competition.

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