Support- Management: Advertising

Product Service Code (PSC) R701-P (Support - Management: Advertising) encompasses a broad range of advertising, marketing, and communication services provided to federal government agencies. These services include strategic marketing campaigns, media buying, digital and traditional advertising, public relations, branding, creative content development, and targeted outreach initiatives. The primary objective of these services is to support government agencies in communicating their missions, recruiting personnel, raising public awareness, and promoting specific programs or initiatives.

The federal contract awards in this PSC category reveal a diverse range of advertising services across multiple federal agencies, primarily focusing on recruitment, public awareness, and marketing campaigns. Notable awards include contracts with the Department of Veterans Affairs for local media advertising, Navy Recruiting Command for marketing and advertising services, and various military branches for targeted recruiting efforts. Contract values range from approximately $10,000 to over $36 million, with typical durations spanning 6-15 months. Frequently awarded entities include marketing and communications firms such as Crosby Marketing Communications, Yes& Federal, and Playfly Holdings. Many awards are not set aside, though some utilize small business, women-owned small business, and service-disabled veteran-owned small business designations. Performance locations are typically nationwide, with a focus on regional media markets.

Recent federal contract opportunities in this PSC category demonstrate agencies' continued need for sophisticated marketing and advertising services. The Maritime Administration is seeking a national marketing campaign to promote the merchant marine and shipbuilding industry, while the Department of State is requesting media monitoring services in India. The Army National Guard is soliciting geofencing and targeted digital advertising services, and the Navy is exploring critical assessments of recruitment tactics. Agencies are seeking comprehensive services including digital and traditional media placement, social media campaigns, event sponsorships, and strategic communication development. Performance locations span domestic regions like Tennessee, Montana, and Alabama, as well as international markets. Many opportunities are set aside for small businesses, particularly those with specific socioeconomic certifications.