Advertising Services Government Contracts

PSC R701 Service code

Code facts

Spend category
Professional Services Marketing and Distribution
Contract obligations
$1,496,540,406 In FY2025

PSC codes and definitions come from the GSA PSC Manual and contract spending from SAM.gov/FPDS.

Market summary

Open opportunities
0 42 notices posted in the last 90 days
Contract awards
219 In the last 12 months
Obligated
$1,295,172,522 In the last 12 months, net of deobligations

Top buying agencies by obligations

Rank Agency Obligated, FY2026–FY2027 Share
1 Department of the Army Department of Defense $360,639,109
2 Department of the Navy Department of Defense $237,543,377
3 Air Force Department of Defense $229,067,949
4 Department of Homeland Security $189,556,642
5 Department of Health and Human Services $77,682,607
6 Department of Transportation $63,784,909
7 Defense Human Resources Activity Department of Defense $53,809,949
8 Department of Veterans Affairs $32,132,011
9 Office of the Secretary of Defense Department of Defense $20,352,078
10 Department of Justice $14,326,178

Top contractors by obligations

Rank Contractor Obligated, FY2026–FY2027 Share
1 DDB Chicago Inc. $356,912,221
2 Peraton Inc. $145,691,797
3 Wunderman Thompson LLC $133,188,182
4 Young & Rubicam LLC $116,883,313
5 Marcom Group, Inc. $111,321,982
6 Gsd&M LLC $71,911,180
7 Ketchum Inc. $64,990,000
8 Stratacomm, LLC $57,934,945
9 Mullenlowe US Inc. $53,809,949
10 LMD Agency, Inc. $38,802,624

See the full FY2025 ranking of PSC R701 contractors, by parent company.

Contract opportunities

No notices under PSC R701 are open now. These are the newest.

Notice Posted Due
Thanksgiving's Day Parade Special Notice · Drug Enforcement Administration
Opportunity to collaborate with school administration Solicitation · Naval Supply Systems Command (Navy)
Ctso advertising Special Notice · South Dakota National Guard (ARNG)
NMARNG Recruiting Marketing Package Services Award Notice · Army National Guard —
Marketing and Advertising Services - Amendment 01 Award Notice · Colorado National Guard (ARNG) —
New Mexico Air National Guard (NMANG) Advertising Services Award Notice · Army National Guard · W50S8G26PA007 —
Notice of Direct Award of an 8(a) Contract Special Notice · Washington Headquarters Service
Justification - VHA OSP Donated Media Assets Limited / Sole Source Justification · VA Strategic Acquisition Center Frederick —
Online Advertising 153rd AW WYANG Pre-Solicitation · Air Force
TV Advertising 153rd AW WYANG Pre-Solicitation · Air Force
Radio Advertising 153rd AW WYANG Pre-Solicitation · Air Force
Digital Advertising 153rd AW WYANG Pre-Solicitation · Air Force
Movie Theater Advertising 153rd AW WYANG Pre-Solicitation · Air Force
176WG - Sources Sought/Intent to Award Sole Source for Strategic Community Sponsorship Program: People Mover Bus Wraps Pre-Solicitation · Alaska National Guard (ARNG)
176WG - Sources Sought/Intent to Award Sole Source for Strategic Community Sponsorship Program: Anchorage Wolverines Pre-Solicitation · Alaska National Guard (ARNG)
Nmarng recruiting multimedia spcialist Solicitation · Army National Guard
CineMedia Advertisement Pre-Solicitation · Kansas National Guard (ARNG)
CyberPatriot Advertisement Pre-Solicitation · Kansas National Guard (ARNG)
Digital Billboards Solicitation · Army National Guard
Advertising and Media Buying Services Solicitation · Naval Sea Systems Command (Navy) · N6426726Q5035
IDEX 2027 Exhibit Solicitation · Washington Headquarters Service
Notice of Intent to Sole Source - Yole Inc Special Notice · Office of the Secretary
Nnsy NFL targeted connected TV streaming advertising Pre-Solicitation · Naval Sea Systems Command (Navy)
College athletic advertising Solicitation · Michigan National Guard (ARNG)
Bus Wrap Advertising Award Notice · Naval Sea Systems Command (Navy) —
Spectrum Reach Advertising - Intent to Sole Source Special Notice · Army National Guard
DFWED Communication Services Award Notice · CDC Office of Acquisition Services —
176WG - Sources Sought/Intent to Award Sole Source for Strategic Community Sponsorship Program: O'Malley Ice and Sports Center Pre-Solicitation · Alaska National Guard (ARNG)
Notice of Intent to Sole Source: Gray Local Media Special Notice · Army National Guard
Navy Talent Acquisition Group Phoenix - Theater Advertising Solicitation · Naval Supply Systems Command (Navy)
Intent TO Sole Source West Ada School District – High School Events Advertising/Activations Special Notice · Army National Guard
Intent to Sole Source Boise State University E-sports Advertising Special Notice · Army National Guard
Intent to Sole Source - Learfield Comm - College Sports Events Advertising Special Notice · Army National Guard
TEGUC-Physical Messaging Campaign Development and Execution Solicitation · US Embassy Tegucigalpa (DOS)
New Mexico Air National Guard (NMANG) Advertising Services Solicitation · Army National Guard · W50S8G26QOR05
TX ANG Recruiting Gym Advertising Special Notice · Army National Guard
U. S. Ingredient HRI demonstration and B2B Solicitation · US Embassy Bogota (DOS)
U. S. Consulate Sao Paulo – Promotion of Food and Beverage Items Imported from the United States in Brazilian Sam's Clubs Solicitation · Department of State
Perforated Window Film Solicitation · Marine Corps (Navy)
Vehicle Wrap Solicitation · Delaware National Guard (ARNG)
INARNG Marketing Support Services Solicitation · Army National Guard
Advertising and Media Buying Services Pre-Solicitation · Naval Sea Systems Command (Navy) · N6426726Q5020
Notice of Intent to Sole Source: Ad Walls LLC -Hawaii Air National Guard Recruitment Advertising in Hawaii Malls and Shopping Centers Special Notice · Army National Guard
Notice of Intent to Sole Source: Hawaii Air National Guard Recruitment Advertising with UH Athletics Special Notice · Army National Guard
Pre-Solicitation Notice of Intent to Sole Source - Creative Outdoor Advertising Pre-Solicitation · Army National Guard
National Recruitment Advertising Campaign Limited / Sole Source Justification · Secret Service —
NOTICE OF INTENT TO SOLE SOURCE - Advertising and Marketing Campaign (Springfield Thunderbirds) Pre-Solicitation · Massachusetts National Guard (ARNG)
Notice of Intent to Award a Sole Source Contract to the Marine Corps Association for MCJROTC Instructor Recruitment Advertising Special Notice · Marine Corps (Navy)
Justification - N3904026Q1015 - Bus Wrap Advertising Limited / Sole Source Justification · Naval Sea Systems Command (Navy) —
Design and Implementation of H-2 Visa Anti Fraud Campaign Solicitation · US Embassy San Salvador (DOS)
Show 40 more

Latest 50 of 1,020 listed here. See the rest on GovTribe.

Recent contract awards

Award Awarded Obligated
Communication products & audience testing EO 14398 75D30126F21581 · IPG Dxtra, Inc. · CDC Pittsburgh $1,138,050
Talent acquisition marketing services 70T01026F7663N009 · Red Carrot Inc. · Transportation Security Administration $6,000,000
EO 14398 - skin lightening outreach & education activity 75F40126F19007 · National Academy Of Sciences · Food and Drug Administration $249,772
Marketing support services for the office of field operations trusted traveler program 70B03C26F00000909 · Arrow Arc LLC · Customs and Border Protection $2,568,900
Service for marketing and recruitment outreach for the western human nutrition research center. 1232SA26F0549 · Schatz Publishing Group, LLC · Central Program Planning Coordination and Support (ARS) $173,764
Office of homeland security statistics core report services 70RDA226FR0000081 · Elevation, LTD. · Office of Procurement Operations $839,515
Recruit military career fair bundle renewal 15BNAS26P00000190 · Rvet Operating LLC · Central Office (BOP) $22,985
Obtain professional communications support to promote and clearly explain the U.S. Swine health improvement plan… 12639526F0972 · Crosby Montage Partners, LLC · Marketing and Regulatory Programs Business Services (APHIS) $519,808
Safe to sleep campaign communications support and outreach 75N98026F00003 · Palladian Partners, Inc. · Office of Logisitics and Acquisition Operations (NIH) $1,299,833
Precheck marketing campaign plan 70T05026F5500N003 · Ignited LLC · Transportation Security Administration $6,824,990

Latest 10 of 219 awarded in the last 12 months listed here. See the rest on GovTribe.

Contract obligations by fiscal year

Fiscal year Obligated
FY2027 To date $626,629
FY2026 $1,315,753,122
FY2025 $1,496,540,406
FY2024 $1,635,031,888
FY2023 $1,812,495,260
Rank NAICS code Obligated, FY2026–FY2027 Share
1 541810 Advertising Agencies $870,759,967
2 541820 Public Relations Agencies $183,710,451
3 541330 Engineering Services $155,719,403
4 541613 Marketing Consulting Services $43,437,893
5 541611 Administrative Management and General Management Consulting Services $16,083,937
6 541830 Media Buying Agencies $10,852,983
7 541910 Marketing Research and Public Opinion Polling $8,097,366
8 513199 All Other Publishers $7,060,086
9 541511 Custom Computer Programming Services $5,762,520
10 541512 Computer Systems Design Services $3,889,834

Contract obligations by state

Rank Place of performance Obligated, last 12 months Share
1 Illinois $357,370,380
2 District of Columbia $209,960,889
3 Virginia $203,439,286
4 Florida $151,733,182
5 Georgia $138,918,061
6 New York $112,947,971
7 Texas $75,602,513
8 Maryland $32,415,182
9 California $8,895,251
10 Oklahoma $1,795,379
11 New Jersey $1,280,646
12 North Carolina $847,784
13 Wisconsin $729,084
14 Massachusetts $704,720
15 Colorado $344,059
16 Nevada $335,773
17 Alabama $296,676
18 Louisiana $294,500
19 Missouri $285,607
20 Kansas $246,220
21 Arizona $244,460
22 Idaho $192,916
23 South Dakota $176,212
24 Washington $124,680
25 Arkansas $116,750
26 Mississippi $114,360
27 Utah $100,000
28 Michigan $98,716
29 Hawaii $79,995
30 New Hampshire $66,360
31 West Virginia $61,740
32 Connecticut $60,575
33 Minnesota $53,742
34 Montana $48,468
35 Delaware $27,500
36 Iowa $21,830
37 Pennsylvania $17,669
38 Puerto Rico $3,355
Show all 38

Shares are of everything obligated under PSC R701 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.

Quick answers

What is PSC R701?

PSC R701 is Advertising Services, a service code in PSC R, Support Services (Professional, Administrative, Management).

How many government contracts for advertising services are there?

42 notices under PSC R701 were posted in the last 90 days, and none are open now. Federal agencies awarded 219 contracts under PSC R701 in the last 12 months, obligating $1,295,172,522.

How much do federal agencies spend under PSC R701?

Federal contracts under PSC R701 obligated $1,496,540,406 in fiscal year 2025 and $6,260,447,305 in fiscal years 2023 through 2027.

Who are the largest contractors under PSC R701?

The contractors with the most obligated under PSC R701 in fiscal years 2026 and 2027 are DDB Chicago Inc. ($356,912,221), Peraton Inc. ($145,691,797) and Wunderman Thompson LLC ($133,188,182).

Which agencies buy the most under PSC R701?

The agencies that obligated the most under PSC R701 in fiscal years 2026 and 2027 are Department of the Army ($360,639,109), Department of the Navy ($237,543,377) and Air Force ($229,067,949).

Which NAICS codes are used with PSC R701?

The NAICS codes with the most obligated under PSC R701 in fiscal years 2026 and 2027 are 541810 Advertising Agencies, 541820 Public Relations Agencies and 541330 Engineering Services.

Where is the work under PSC R701 performed?

By place of performance, the states with the most contract obligations under PSC R701 over the last 12 months are Illinois ($357,370,380), the District of Columbia ($209,960,889) and Virginia ($203,439,286).

What is the latest contract opportunity under PSC R701?

The latest contract opportunity under PSC R701 is Thanksgiving's Day Parade, special notice from Drug Enforcement Administration, posted November 2, 2026.

On GovTribe

See everything under PSC R701

  • Federal contract opportunities, awards and IDVs under this code
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