FY25 local marketing, social & earned media, and operational infrastructure task order.

Ended Awarded Last action

Contract number
W9124D25F0024
Awardee
Awarding agency
Obligated
$89,109,864

Award facts

Opportunity
  • W9124D24R0083 Solicitation number
Contract value 97% obligated
$91,711,383.74 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00021 $0
Supplemental Agreement for work within scope P00020 $23,888
Supplemental Agreement for work within scope P00019 · FY25 local media, social media and operational infrastructure (LSO) -$988,600
Supplemental Agreement for work within scope P00018 · Clin 1013AA (labor/ODE social & earned) deob of $280,000.00 in costs to reflect a fully funded total of $16,126,348.26. $4,742,785
Supplemental Agreement for work within scope P00017 · Overburn clinn 1022AE $50,000
Funding Only Action P00016 · ARNG incremental funding $1,650,000
Supplemental Agreement for work within scope P00015 · ARNG incremental funding adjustment -$1,650,000
Terminate for Convenience P00014 · Stop work remove civilian events national & tacf -$5,384,691
Funding Only Action P00013 · INC funding clin 1013AA $1,720,000
Supplemental Agreement for work within scope P00012 · Provide additional funding for the purchase of media in support of the local support and social & earned workstreams expansion under LTD 25-0003 $58,561
Funding Only Action P00011 · Incremental funding to subclins 1022AB local media ARNG smsp and subclin 1005AB ARNG local support smsp $4,982,362
Supplemental Agreement for work within scope P00010 · FY25 LSO tacf fee correction clin 1011AA $0
Funding Only Action P00009 · INC funding to subclins 1005AC local support (ARNG smsp virs) and subclin 1022AB local media (ARNG smsp). $5,000,000
Definitize Change Order P00008 · LSO tacf change order definization -$7,382
Funding Only Action P00007 · FY25 LSO INC fund $9,000,000
Supplemental Agreement for work within scope P00006 · FY25 drift car wrap $0
Change Order P00005 · FY25 LSO task order change order modification to incorporate additional civilian events. $2,181,897
Funding Only Action P00004 · ARNG smsp incremental funding modification $3,020,000
Funding Only Action P00003 · Incremental funding 1023AA $520,000
Funding Only Action P00002 · Correct incremental funding MOD P00001 -$520,000
Funding Only Action P00001 · Incremental funding $32,132,658
Original award $32,578,386
Show all 22

About this award

Written by GovTribe AI ·

The U.S. Army's Office of the Secretary awarded a Fiscal Year 2025 delivery order valued at $91.7 million to DDB Chicago Inc. for local marketing, social media, and operational infrastructure support. This cost-plus-fixed-fee contract, awarded on November 16, 2024, with a completion date of November 15, 2025, represents a continuation of the Army's long-standing relationship with DDB Chicago for comprehensive marketing communications services. The work will be performed in Chicago, Illinois, and includes local and social media marketing campaigns, operational infrastructure support, and related strategic services designed to support Army recruitment, community engagement, and public awareness initiatives. No small business set-aside was applied to this award.

DDB Chicago is executing this task order through a network of specialized subcontractors, each providing distinct capabilities within the marketing and communications ecosystem. Key subcontractors include OMD for media planning and buying; Fleishman-Hillard Inc. for social media management and public relations; Fors Marsh Group LLC for research and strategic consulting; Critical Mass for digital marketing and strategy; Annalect for data, technology, and analytics; RAPP for digital marketing consulting; Fluent360 LLC for Hispanic and multicultural marketing services; and TMA for local media support and events management. This organizational structure reflects DDB Chicago's established role as a prime federal contractor managing complex, multi-disciplinary marketing programs for the Department of Defense, with cumulative award values exceeding one billion dollars since 2021.

Subawards

Subcontractor Amount Awarded
Critical Mass (U.s.) Inc. FY25 DRIFT CAR WRAP Critical Mass performs digital marketing and strategy services for the Local and Social Marketing task order. $59,756
Subcontractor not on record FY25 DRIFT CAR WRAP TMA performs Local Media Support, SMSP, GFP management and Events services for the Local and Social Marketing task order. $32,797,623
Subcontractor not on record FY25 DRIFT CAR WRAP RAPP performs digital marketing consulting services for the Local and Social Marketing task order. $426,320
Subcontractor not on record FY25 DRIFT CAR WRAP OMD performs media planning, buying and management services for the Local and Social Marketing task order. $35,528,422
Fors Marsh Group LLC FY25 DRIFT CAR WRAP Fors Marsh performs research and strategy consulting services for the Local and Social Marketing task order. $519,313
Subcontractor not on record FY25 DRIFT CAR WRAP Annalect performs data, tech and analytics for the Local and Social Marketing task order. $1,444,147
Fluent360 LLC FY25 DRIFT CAR WRAP Fluent360 performs Hispanic and Multi-Cultural marketing services for the Local and Social Marketing task order. $990,183
Fleishman-Hillard Inc. FY25 DRIFT CAR WRAP FH performs social media management and PR services for the Local and Social Marketing task order. $17,098,604

Quick answers

Who was awarded contract W9124D25F0024?

W9124D25F0024 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 16, 2024.

How much is contract W9124D25F0024 worth?

The government has obligated $89,109,864 on W9124D25F0024. Its current value, with exercised options, is $91,711,384.

Which agency awarded contract W9124D25F0024?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D25F0024, with funding from Office of the Secretary (Headquarters).

Is contract W9124D25F0024 an order under another contract?

Yes. W9124D25F0024 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D25F0024 competed?

The extent of competition for W9124D25F0024 was full and open competition.

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