Digital - army

Ended Awarded Last action

Contract number
W9124D21F0026
Awardee
Awarding agency
Obligated
$182,265,157

Award facts

Opportunity
Contract value 88% obligated
$207,478,641.92 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00044 · FY21 FY23 deob MOD travel clins 0024AF, 0024CG -$10,311
Funding Only Action P00043 -$2,218,234
Funding Only Action P00042 -$8,305,299
Funding Only Action P00041 $162,016
Funding Only Action P00040 $450,492
Supplemental Agreement for work within scope P00039 $0
Supplemental Agreement for work within scope P00038 -$1,105,272
Supplemental Agreement for work within scope P00037 $0
Exercise an Option P00036 $19,098,141
Funding Only Action P00035 $2,497,433
Funding Only Action P00034 $3,691,380
Exercise an Option P00033 $12,105,577
Funding Only Action P00032 $3,080,122
Funding Only Action P00031 $10,305,827
Funding Only Action P00030 · Incremental funding modification $3,890,295
Funding Only Action P00029 $12,158,036
Funding Only Action P00028 $2,750,000
Funding Only Action P00027 $905,246
Supplemental Agreement for work within scope P00026 $1,200,000
Funding Only Action P00025 $4,649,669
Supplemental Agreement for work within scope P00024 · Data & performance OY2 LTD finalization $10,000,000
Supplemental Agreement for work within scope P00023 $2,069,350
Funding Only Action P00022 $4,500,000
Exercise an Option P00021 $0
Supplemental Agreement for work within scope P00020 $325,000
Funding Only Action P00019 · To add incremental funding to W9124D21F0026 data & performance task order $8,550,771
Funding Only Action P00018 $20,100,000
Funding Only Action P00017 · Digital - army. Add FY22 funding per dfars 252.232-7007 $3,948,807
Funding Only Action P00016 $964,000
Supplemental Agreement for work within scope P00015 $3,725,435
Funding Only Action P00014 $4,349,994
Funding Only Action P00013 $2,040,000
Funding Only Action P00012 $8,705,800
Exercise an Option P00011 $0
Funding Only Action P00010 -$230,682
Funding Only Action P00009 -$53,000
Funding Only Action P00008 $903,000
Funding Only Action P00007 -$4,317,000
Supplemental Agreement for work within scope P00006 -$345,256
Supplemental Agreement for work within scope P00005 $0
Funding Only Action P00004 $10,656,661
Funding Only Action P00003 $67,157
Funding Only Action P00002 $6,000,000
Supplemental Agreement for work within scope P00001 $0
Original award $35,000,000
Show all 45

About this award

This is a delivery order contract awarded by the Office of the Secretary of Defense to DDB Chicago Inc., a large marketing and advertising agency, for a total ceiling value of $207,478,641.92. The contract is for digital marketing and communications services in support of the U.S. Army's enterprise marketing and recruitment initiatives, such as creative development, media planning, digital marketing, market research, and communications support. The contract does not utilize a small business set-aside. Key subcontractors involved include OMD, Fleishman-Hillard, Fors Marsh Group, and others. The contract has an ultimate completion date of February 29, 2024.

Quick answers

Who was awarded contract W9124D21F0026?

W9124D21F0026 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 1, 2020.

How much is contract W9124D21F0026 worth?

The government has obligated $182,265,157 on W9124D21F0026. Its current value, with exercised options, is $207,478,642.

Which agency awarded contract W9124D21F0026?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D21F0026, with funding from Office of the Secretary (Headquarters).

Is contract W9124D21F0026 an order under another contract?

Yes. W9124D21F0026 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D21F0026 competed?

The extent of competition for W9124D21F0026 was full and open competition.

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