Digital - army
Ended Awarded Last action
- Contract number
- W9124D21F0026
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $182,265,157
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 88% obligated
- $207,478,641.92 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$10,311 | |
| Funding Only Action | -$2,218,234 | |
| Funding Only Action | -$8,305,299 | |
| Funding Only Action | $162,016 | |
| Funding Only Action | $450,492 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$1,105,272 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $19,098,141 | |
| Funding Only Action | $2,497,433 | |
| Funding Only Action | $3,691,380 | |
| Exercise an Option | $12,105,577 | |
| Funding Only Action | $3,080,122 | |
| Funding Only Action | $10,305,827 | |
| Funding Only Action | $3,890,295 | |
| Funding Only Action | $12,158,036 | |
| Funding Only Action | $2,750,000 | |
| Funding Only Action | $905,246 | |
| Supplemental Agreement for work within scope | $1,200,000 | |
| Funding Only Action | $4,649,669 | |
| Supplemental Agreement for work within scope | $10,000,000 | |
| Supplemental Agreement for work within scope | $2,069,350 | |
| Funding Only Action | $4,500,000 | |
| Exercise an Option | $0 | |
| Supplemental Agreement for work within scope | $325,000 | |
| Funding Only Action | $8,550,771 | |
| Funding Only Action | $20,100,000 | |
| Funding Only Action | $3,948,807 | |
| Funding Only Action | $964,000 | |
| Supplemental Agreement for work within scope | $3,725,435 | |
| Funding Only Action | $4,349,994 | |
| Funding Only Action | $2,040,000 | |
| Funding Only Action | $8,705,800 | |
| Exercise an Option | $0 | |
| Funding Only Action | -$230,682 | |
| Funding Only Action | -$53,000 | |
| Funding Only Action | $903,000 | |
| Funding Only Action | -$4,317,000 | |
| Supplemental Agreement for work within scope | -$345,256 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $10,656,661 | |
| Funding Only Action | $67,157 | |
| Funding Only Action | $6,000,000 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $35,000,000 |
Show all 45
About this award
This is a delivery order contract awarded by the Office of the Secretary of Defense to DDB Chicago Inc., a large marketing and advertising agency, for a total ceiling value of $207,478,641.92. The contract is for digital marketing and communications services in support of the U.S. Army's enterprise marketing and recruitment initiatives, such as creative development, media planning, digital marketing, market research, and communications support. The contract does not utilize a small business set-aside. Key subcontractors involved include OMD, Fleishman-Hillard, Fors Marsh Group, and others. The contract has an ultimate completion date of February 29, 2024.
Quick answers
Who was awarded contract W9124D21F0026?
W9124D21F0026 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 1, 2020.
How much is contract W9124D21F0026 worth?
The government has obligated $182,265,157 on W9124D21F0026. Its current value, with exercised options, is $207,478,642.
Which agency awarded contract W9124D21F0026?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D21F0026, with funding from Office of the Secretary (Headquarters).
Is contract W9124D21F0026 an order under another contract?
Yes. W9124D21F0026 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D21F0026 competed?
The extent of competition for W9124D21F0026 was full and open competition.
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