Army marketing and advertising program rfto 20-910 research & strategy for aemo, chicago, IL
Ended Awarded Last action
- Contract number
- W9124D20F0156
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $8,800,250
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $8,800,250.02 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $1,266,910 | |
| Original award | $7,533,340 |
About this award
This is a cost-plus-fixed-fee delivery order awarded by the U.S. Army to DDB Chicago Inc., a large marketing and advertising agency, for the Army Marketing and Advertising Program. The contract, valued at $8,800,250.02, is to provide research and strategy support for the Army's Enlisted Marketing Office (AEMO) in Chicago, Illinois. The contract does not utilize a small business set-aside. DDB Chicago Inc. frequently partners with subcontractors such as OMD, Fleishman-Hillard, Fors Marsh Group, Critical Mass, Annalect, RAPP, and Fluent360 to deliver specialized marketing and communications services to the Department of the Army, particularly the Office of the Secretary. These services include creative development, media planning and buying, digital marketing, market research, brand management, public relations, and operational support for the Army's recruitment, community engagement, and public awareness initiatives.
Quick answers
Who was awarded contract W9124D20F0156?
W9124D20F0156 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 5, 2020.
How much is contract W9124D20F0156 worth?
The government has obligated $8,800,250 on W9124D20F0156.
Which agency awarded contract W9124D20F0156?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D20F0156, with funding from Office of the Secretary (Headquarters).
Is contract W9124D20F0156 an order under another contract?
Yes. W9124D20F0156 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D20F0156 competed?
The extent of competition for W9124D20F0156 was full and open competition.
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