Top 100 Contractors in NAICS 5418: Advertising, Public Relations, and Related Services, FY2022
Parent companies by net contract obligations Oct 1, 2021 – Sep 30, 2022 Code page on GovTribe
The top 10 won 85% of FY2022 NAICS 5418 contract dollars
Ranking facts
- Contract obligations
- $1,664,015,096 Net of deobligations, by contracts coded NAICS 5418 or a code under it
- Contractors
- 342 Parent companies with an obligation
- Largest contractor
- Omnicom Group Inc. $554 million, 31.5% of obligations
- Data as of
Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV
Full ranking
| Rank | Contractor | Net obligations | Share | Trend |
|---|---|---|---|---|
| 1 |
Omnicom Group Inc.
|
$553,649,778 | ||
| 2 |
The Interpublic Group of Companies Inc
|
$371,989,549 | ||
| 3 |
Young & Rubicam Inc.
|
$246,707,254 | ||
| 4 | $66,233,280 | |||
| 5 |
Sapient Corporation
Top agencies
|
$64,737,396 | ||
| 6 |
Stratacomm, LLC
Top agencies
|
$59,558,534 | ||
| 7 | $37,989,446 | |||
| 8 | $35,320,882 | |||
| 9 | $32,045,840 | |||
| 10 | $23,031,149 | |||
| 11 | $20,367,650 | |||
| 12 |
DDB Chicago Inc.
Top agencies
|
$18,881,244 | ||
| 13 | $13,705,168 | |||
| 14 | $11,035,540 | |||
| 15 | $9,972,562 | |||
| 16 | $8,657,459 | |||
| 17 | $8,239,790 | |||
| 18 | $7,907,685 | |||
| 19 |
Mp&F, LLC
Top agencies
|
$7,840,282 | ||
| 20 |
Aptive Resources LLC
Top agencies
|
$7,215,216 | ||
| 21 |
Concepts, Inc.
Top agencies
|
$6,661,928 | ||
| 22 | $6,572,970 | |||
| 23 |
York Telecom Corporation
Top agencies
|
$6,237,682 | ||
| 24 | $5,968,782 | |||
| 25 | $5,712,560 | |||
| 26 | $4,253,201 | |||
| 27 | $3,863,369 | |||
| 28 |
Contracting Resources Group Inc
Top agencies
|
$3,209,479 | ||
| 29 | $3,113,067 | |||
| 30 | $2,874,798 | |||
| 31 | $2,839,364 | |||
| 32 | $2,324,921 | |||
| 33 | $2,287,681 | |||
| 34 | $2,206,731 | |||
| 35 | $2,112,588 | |||
| 36 | $2,013,098 | |||
| 37 |
Exhibit Arts. LLC
Top agencies
|
$1,982,481 | ||
| 38 | $1,910,252 | |||
| 39 | $1,815,041 | |||
| 40 |
Metro Communications, Inc.
Top agencies
|
$1,635,141 | ||
| 41 | $1,536,552 | |||
| 42 | $1,531,027 | |||
| 43 | $1,516,906 | |||
| 44 |
Tactis, LLC
Top agencies
|
$1,382,867 | ||
| 45 | $1,295,533 | |||
| 46 |
Po`okela Solutions, LLC
Top agencies
|
$1,229,165 | ||
| 47 |
Vectrus Systems Corporation
Top agencies
|
$1,185,174 | ||
| 48 | $1,067,494 | |||
| 49 |
Public Alliance LLC
Top agencies
|
$1,039,000 | ||
| 50 | $1,000,000 | |||
| 51 | $995,690 | |||
| 52 | $976,900 | |||
| 53 | $968,222 | |||
| 54 |
TMP Government LLC
Top agencies
|
$940,180 | ||
| 55 |
Dynamic Integrated Services LLC
Top agencies
|
$926,900 | ||
| 56 | $911,023 | |||
| 57 |
Daniel J. Edelman Inc.
Top agencies
|
$892,469 | ||
| 58 | $836,151 | |||
| 59 | $818,108 | |||
| 60 |
EAB Global Inc.
Top agencies
|
$817,073 | ||
| 61 |
Sos International LLC
Top agencies
|
$803,085 | ||
| 62 |
Tmgl LLC
Top agencies
|
$799,286 | ||
| 63 | $784,553 | |||
| 64 | $719,951 | |||
| 65 | $715,315 | |||
| 66 | $688,497 | |||
| 67 | $649,840 | |||
| 68 |
The Bridge Group LLC
Top agencies
|
$640,743 | ||
| 69 |
Vox Optima, LLC
Top agencies
|
$616,076 | ||
| 70 |
Aquent LLC
Top agencies
|
$583,442 | ||
| 71 |
Modavate Inc.
Top agencies
|
$574,223 | ||
| 72 |
Learfield Communications Inc.
|
$537,071 | ||
| 73 | $536,918 | |||
| 74 | $512,330 | |||
| 75 | $500,769 | |||
| 76 | $472,558 | |||
| 77 |
Video Action, Inc.
Top agencies
|
$421,070 | ||
| 78 | $394,243 | |||
| 79 | $391,400 | |||
| 80 |
Communicatehealth Inc
Top agencies
|
$373,356 | ||
| 81 |
Catmedia Inc.
Top agencies
|
$372,628 | ||
| 82 | $368,032 | |||
| 83 | $342,574 | |||
| 84 |
Clear Channel Outdoor Holdings Inc.
|
$298,573 | ||
| 85 | $297,764 | |||
| 86 |
Skdknickerbocker LLC
Top agencies
|
$290,000 | ||
| 87 | $286,750 | |||
| 88 |
Bulletin Intelligence LLC
|
$286,627 | ||
| 89 |
Spears Consulting Group LLC
Top agencies
|
$280,800 | ||
| 90 |
Miami Nation Enterpeises
Top agencies
|
$279,317 | ||
| 91 |
Tom & Jerry, Inc.
Top agencies
|
$269,240 | ||
| 92 | $259,950 | |||
| 93 |
Creek Indian Enterprises
Top agencies
|
$256,376 | ||
| 94 | $248,317 | |||
| 95 |
Finn Partners, Inc.
Top agencies
|
$244,896 | ||
| 96 | $239,724 | |||
| 97 |
Cape Fox Corporation
Top agencies
|
$239,265 | ||
| 98 | $238,766 | |||
| 99 | $231,829 | |||
| 100 |
Sidem LLC
Top agencies
|
$224,345 |
Show 75 more
100 of 342 contractors listed here. See the rest on GovTribe.
Rankings for the codes under NAICS 5418
| Code | Net obligations | Largest contractor |
|---|---|---|
| 54181 Advertising Agencies | $1,536,117,222 | Omnicom Group Inc. |
| 54182 Public Relations Agencies | $90,185,677 | Hager Sharp, Inc. |
| 54189 Other Services Related to Advertising | $26,832,030 | Industries for the Blind and Visually Impaired, Inc. |
| 54185 Indoor and Outdoor Display Advertising | $8,182,624 | Snapit Solutions LLC |
How this ranking works
- Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
- Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $1.76 billion obligated before deobligations, so they never pass 100%.
- Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
- Fiscal year 2022 ran Oct 1, 2021 – Sep 30, 2022. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
- Rank changes compare with FY2021. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
- Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2021 takes the color of the rank change beside it.
- Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.
Quick answers
Who were the top 10 NAICS 5418 contractors in FY2022?
1. Omnicom Group Inc. ($554M), 2. The Interpublic Group of Companies Inc ($372M), 3. Young & Rubicam Inc. ($247M), 4. Crosby Marketing Communications Inc. ($66.2M), 5. Sapient Corporation ($64.7M), 6. Stratacomm, LLC ($59.6M), 7. LMD Agency, Inc. ($38M), 8. Ecu Communications LLC ($35.3M), 9. Yes& Holdings LLC ($32M), 10. Elevation, Ltd. ($23M).
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