Adz ETC Inc.

Adz ETC Inc., a woman-owned small business based in Menomonee Falls, Wisconsin, operates as a prime contractor providing federal recruitment advertising, job board subscription services, and targeted digital advertising campaigns to 14 distinct federal agencies, competing across both set-aside and full-and-open vehicles. The company is structured as a Subchapter S Corporation and characteristically pursues Total Small Business set-asides on delivery orders while filling recurring call orders under blanket purchase agreements without set-aside designations.

Adz ETC's capability footprint centers on specialized federal recruitment marketing: job posting placement in professional publications and academic media, job board license subscriptions (ClearanceJobs, DICE), targeted digital advertising campaigns for hard-to-fill positions, and online recruitment strategy. Recent representative work includes a $438,030 delivery order from the Cybersecurity and Infrastructure Security Agency for recruitment platform services under the GSA Multiple Award Schedule (performance through September 2027), a $470,350 delivery order from CISA for clearance job licenses renewal and career events (through September 2029), and a series of BPA calls from the Department of Veterans Affairs Veterans Integrated Service Network 1 ranging from under $400 to $29,483 for VISN HR advertising supporting clinical positions—psychiatry, anesthesiology, cardiology—across New England healthcare facilities. The company also executes marketing and recruitment platform work for the Army Training and Doctrine Command's Defense Language Institute Foreign Language Center to source foreign language instructors.

Customer concentration is pronounced and driven by the Department of Veterans Affairs. VISN 1 alone accounts for 43 awards totaling $4.9 million combined potential value—roughly 39% of the vendor's entire $12.7 million award portfolio by count and value. The Cybersecurity and Infrastructure Security Agency ranks second at $3.6 million across seven delivery orders. These two customers account for 86% of combined potential value; the balance spreads across the National Institute of Allergy and Infectious Diseases, Army recruiting commands, VISN 12, the U.S. Census Bureau, the U.S. Marine Corps, and the National Institute for Occupational Safety and Health. The concentration signals both incumbent strength in VA healthcare recruitment and focused penetration of federal IT security and defense recruiting pipelines.

Adz ETC seats on four primary vehicle platforms. The VA BPA 69DBP0011—a single-award blanket purchase agreement with VISN 1 established in August 2021 and running through August 2026 (with extensions noted through 2029)—carries a $675,000 ceiling and has generated 197 documented calls averaging under $2,800 each. The company also holds a $462,750 multiple-award BPA with the Veterans Health Administration (August 2024–August 2029) for HR advertising services across multiple VISN regions. Under GSA's Multiple Award Schedule, Adz ETC has issued 34 task orders totaling $7.1 million, predominantly for CISA, NIAID, and Census Bureau recruitment work. The Army War College awarded a new single-award BPA in June 2026 valued at $50,000 (through April 2031) for job posting publication in academic media.

Activity has trended flat to declining in recent years—eleven awards in 2022, peaking at thirteen in 2023, dropping to twelve in 2024, and six awarded through mid-2026 (a partial-year figure). One award with $438 thousand potential value reaches ultimate completion within the next twenty-four months, presenting modest recompete exposure. Combined dollars obligated across the entire portfolio stand at $5.4 million against $12.7 million in combined potential value (42% obligation rate), indicating a blend of expended and ceiling-based valuations typical of recurring small-dollar BPA call awards.

Service Contract Inventory reports show $2.1 million in SCI-reportable invoiced revenue across FY2022–FY2024 ($661 thousand in FY2022, $661 thousand in FY2023, $813 thousand in FY2024), with FTE-level data unavailable in the SCI dataset. Hourly rates on SCI-reportable contracts span a wide range—10th percentile $527/hr, median $6,435/hr, 90th percentile $32,670/hr—reflecting the mix of subscription licenses (high per-unit cost, zero FTE allocation) and time-and-materials advertising campaigns. Across GSA Schedule labor categories, Adz ETC offers thirteen non-cleared roles ranging from Production/Ad Layout Specialist at $44.41/hr to Business Developer at $100.21/hr, all requiring bachelor's degrees and two to three years' experience.

The vendor operates as a pure prime contractor (100% of awards), with no subcontractor relationships documented in the award footprint, and performs all work in-house. This posture aligns with Adz ETC's characterization as a specialized recruitment advertising provider rather than a systems integrator or consulting firm. The company's competitive positioning rests on incumbent relationships with VA health systems, CISA, and Army recruiting command, deep familiarity with federal job board platforms and licensing structures, and demonstrated ability to execute high-volume, low-touch BPA calls at scale—the VISN 1 BPA alone has generated over forty call orders since inception.

Recruitment Advertising, Media Buying, Ad Specialties and Promotional Products, Logo Embroidery, Logo Products