Adz ETC Inc.

Adz ETC Inc., a woman-owned small business based in Menomonee Falls, Wisconsin, provides federal recruitment advertising and job board subscription services exclusively as a prime contractor (100% of recent awards) across civilian and defense agencies. The company is structured as a Subchapter S Corporation and competes predominantly in full-and-open procurements, with total small business set-asides appearing on roughly half its awards; the vendor holds no 8(a), HUBZone, SDVOSB, or EDWOSB certifications.

Adz ETC's work centers on targeted digital advertising campaigns, job board management (including ClearanceJobs and DICE licenses), print advertisement placement in professional publications, and online recruitment strategies designed to fill specialized positions. Recent prime awards include a $1.06 billion annual ClearanceJobs subscription renewal with the Cybersecurity and Infrastructure Security Agency (CISA) under the GSA Multiple Award Schedule through September 2023, a $569 thousand DICE subscription delivery order also with CISA under MAS, a $470 thousand delivery order with CISA for clearance jobs licenses renewal and career events (September 2024–September 2029) under MAS with unexercised option years valued at $2.24 million, and a $333 thousand MAS delivery order with CISA for DICE licenses renewal and sourcing services (also September 2024–September 2029) with unexercised options totaling $1.59 million. A $675 thousand single-award BPA established with Veterans Integrated Service Network 1 in August 2021 for HR advertising across New England VA facilities has generated over 40 individual task orders ranging from under $500 to $29 thousand, with the vendor serving as sole source provider. More recent activity includes a $462 thousand multiple-award BPA with TRADOC (August 2024–August 2029) for marketing and recruitment enhancement to USAJOBS focused on foreign language instructor recruitment for the Defense Language Institute, which has already issued two documented task orders totaling $87 thousand.

Customer concentration is extreme. The top two agencies by potential value — VISN 1 ($4.9 million across 43 awards) and CISA ($3.2 million across 6 awards) — account for 65% of the combined $12.2 million potential value across all 550 awards documented in the source. VISN 1 alone represents 43 awards (8% of the total count) but dominates the dollar value. The National Institute of Allergy and Infectious Diseases (NIAID), National Institutes of Health (14 awards, $140 thousand), and TRADOC (3 awards, $549 thousand) round out the active portfolio. Thirteen distinct customer agencies are served, but 86% of potential value flows through five of them.

Adz ETC holds three core vehicle positions. The VISN 1 single-award BPA ($675 thousand, August 2021–August 2026) has been the long-running workhorse, generating the highest task-order volume. The GSA Multiple Award Schedule carries 33 task orders valued at $6.6 million, encompassing work with CISA, NIAID, the U.S. Census Bureau, and smaller civilian agencies. The TRADOC multiple-award BPA ($462 thousand, August 2024–August 2029) represents newer expansion into Army recruitment marketing. A $1.6 million delivery order under GSA Federal Acquisition Service (likely the same MAS vehicle) and two minor BPAs with the Army complete the vehicle footprint.

Activity has remained steady but with recent decline. The vendor achieved 11 awards in 2022, 13 in 2023, 12 in 2024, then dropped to 7 in 2025 and 4 in the first half of 2026. Combined potential value across all years is $12.2 million with $4.9 million obligated (40% drawdown). Within the next twenty-four months, 10 awards (combined potential value $1.6 million) reach ultimate completion date and enter recompete window.

On service contracts above the $150 thousand SCI reporting threshold, Adz ETC reported $2.1 million in invoiced revenue across FY2022–FY2024 ($661 thousand in FY2022, $661 thousand in FY2023, $813 thousand in FY2024). The SCI dataset shows zero full-time-equivalent federal employee conversion; hourly-rate posture across SCI records ranges from a 10th percentile of $527/hr to a median of $6,436/hr and a 90th percentile of $32,670/hr, reflecting a mix of clerical support, media services, and higher-value subscription-licensing work. The vendor performs 100% of hours in-house with zero sub-engagement on SCI-reportable contracts. GSA Schedule labor offerings span 13 categories at hourly rates from $44.41 (Production/Ad Layout Specialist, bachelor's degree, 2 years experience) to $100.21 (Business Developer, bachelor's degree, 3 years experience), with no security-cleared positions listed — all roles require bachelor's degrees and no higher than 3 years experience.

Award concentration by NAICS is pronounced: 276 of 550 awards fall under Advertising Agencies (NAICS 541810), with another 3 under Advertising Material Distribution Services and 2 under Internet Publishing and Broadcasting. PSC concentration is similarly tight, with 466 awards coded to Support-Management: Advertising, another 16 to Support-Management: Data Collection, and 15 to Photo/Map/Print/Publication-Other. The vendor operates as a specialist provider with limited capability diversification.

Adz ETC operates exclusively as a prime contractor, carries no subcontractors, and competes full-and-open on most vehicles. The business model is high-volume, low-to-moderate transaction value (median award well under $50 thousand when micro-purchases are included), concentrated in two customer relationships (VISN 1 and CISA account for $8.1 million of $12.2 million potential value), and exposed to recompete risk as VISN 1's foundational BPA approaches expiration in August 2026 and CISA's large subscription renewals cycle annually.

Recruitment Advertising, Media Buying, Ad Specialties and Promotional Products, Logo Embroidery, Logo Products