NAICS Industry Group 5418: Advertising, Public Relations, and Related Services
Industry group
Definition
This industry group comprises establishments primarily engaged in advertising, public relations, and related services, such as media buying, independent media representation, indoor and outdoor display advertising, direct mail advertising, advertising material distribution services, and other services related to advertising.
Government contracts for this service: PSC R701 Advertising Services
Code facts
- Part of
-
-
54
- 541
-
54
- Codes under it
- 8
- Contract awards
- 350 In the last 12 months
- Contract obligations
- $1,354,093,163 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau and contract spending from SAM.gov/FPDS.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $1,649,197 |
| FY2026 | $1,335,102,223 |
| FY2025 | $1,354,093,163 |
| FY2024 | $1,980,836,395 |
| FY2023 | $2,211,884,110 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | DDB Chicago Inc. | $357,162,221 | |
| 2 | Wunderman Thompson LLC | $133,188,182 | |
| 3 | Young & Rubicam LLC | $116,883,313 | |
| 4 | Marcom Group, Inc. | $111,351,328 | |
| 5 | True North Communications Inc. | $82,488,544 | |
| 6 | Gsd&M LLC | $71,776,296 | |
| 7 | Ketchum Inc. | $64,283,387 | |
| 8 | Stratacomm, LLC | $60,778,542 | |
| 9 | Mullenlowe US Inc. | $53,809,949 | |
| 10 | IPG Dxtra, Inc. | $51,119,710 |
See the full FY2025 ranking of NAICS 5418 contractors, by parent company.
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $367,060,830 | |
| 2 | Department of the Navy | $242,894,025 | |
| 3 | Department of Health and Human Services | $214,818,153 | |
| 4 | Department of Homeland Security | $162,639,782 | |
| 5 | Air Force | $82,179,373 | |
| 6 | Department of Transportation | $70,026,096 | |
| 7 | Defense Human Resources Activity | $53,803,415 | |
| 8 | National Aeronautics and Space Administration | $28,513,908 | |
| 9 | Department of Justice | $21,828,168 | |
| 10 | Office of the Secretary of Defense | $20,352,078 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R701 Advertising Services | $1,069,723,472 | |
| 2 | R426 Communications Services | $153,672,715 | |
| 3 | R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services) | $44,174,245 | |
| 4 | R699 Other Administrative Support Services | $20,891,733 | |
| 5 | R499 Other Professional Services | $15,340,040 | |
| 6 |
R408 Program Management/ |
$14,522,312 | |
| 7 | R604 Mailing and Distribution Services | $4,078,470 | |
| 8 | 7510 Office Supplies | $2,988,511 | |
| 9 | 8305 Textile Fabrics | $2,861,353 | |
| 10 | DE10 IT and Telecom – End User as a Service: Help Desk; Tier 1-2, Workspace, Print, Output, Productivity Tools | $1,998,104 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | Illinois | $357,979,968 | |
| 2 | Virginia | $197,589,697 | |
| 3 | District of Columbia | $191,181,080 | |
| 4 | New York | $164,327,895 | |
| 5 | Georgia | $144,858,521 | |
| 6 | Maryland | $103,558,541 | |
| 7 | Texas | $73,660,683 | |
| 8 | Florida | $29,606,440 | |
| 9 | Pennsylvania | $13,600,240 | |
| 10 | California | $12,622,539 | |
| 11 | Wisconsin | $4,403,506 | |
| 12 | Oklahoma | $3,429,174 | |
| 13 | Arizona | $2,689,330 | |
| 14 | Colorado | $1,535,078 | |
| 15 | Washington | $1,131,252 | |
| 16 | Alabama | $1,080,304 | |
| 17 | New Jersey | $866,482 | |
| 18 | Massachusetts | $708,501 | |
| 19 | Minnesota | $572,614 | |
| 20 | North Carolina | $557,382 | |
| 21 | Louisiana | $487,057 | |
| 22 | West Virginia | $471,680 | |
| 23 | Michigan | $354,393 | |
| 24 | Nevada | $325,861 | |
| 25 | South Carolina | $250,416 | |
| 26 | Utah | $241,297 | |
| 27 | South Dakota | $194,703 | |
| 28 | Idaho | $179,801 | |
| 29 | Ohio | $175,120 | |
| 30 | Indiana | $152,404 | |
| 31 | Missouri | $145,607 | |
| 32 | Mississippi | $119,075 | |
| 33 | Arkansas | $118,872 | |
| 34 | Montana | $81,768 | |
| 35 | Hawaii | $79,995 | |
| 36 | Guam | $77,420 | |
| 37 | Oregon | $65,120 | |
| 38 | Connecticut | $60,575 | |
| 39 | Kentucky | $30,671 | |
| 40 | Nebraska | $28,999 | |
| 41 | Delaware | $27,500 | |
| 42 | Iowa | $21,830 |
Show all 42
Shares are of everything obligated under NAICS 5418 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 3,670 listed here. See the rest on GovTribe.
Codes under 5418
Quick answers
What is NAICS 5418?
NAICS 5418 is Advertising, Public Relations, and Related Services, an industry group in NAICS 54, Professional, Scientific, and Technical Services.
What codes are under NAICS 5418?
NAICS 5418 has 8 codes under it with their own GovTribe pages, including 54181 Advertising Agencies, 54182 Public Relations Agencies and 54183 Media Buying Agencies.
How much do federal agencies spend under NAICS 5418?
Federal contracts under NAICS 5418 obligated $1,354,093,163 in fiscal year 2025 and $6,883,565,089 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 5418?
The contractors with the most obligated under NAICS 5418 in fiscal years 2026 and 2027 are DDB Chicago Inc. ($357,162,221), Wunderman Thompson LLC ($133,188,182) and Young & Rubicam LLC ($116,883,313).
Which agencies buy the most under NAICS 5418?
The agencies that obligated the most under NAICS 5418 in fiscal years 2026 and 2027 are Department of the Army ($367,060,830), Department of the Navy ($242,894,025) and Department of Health and Human Services ($214,818,153).
Which PSC codes are used with NAICS 5418?
The PSC codes with the most obligated under NAICS 5418 in fiscal years 2026 and 2027 are R701 Advertising Services; R426 Communications Services; and R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services).
Where is the work under NAICS 5418 performed?
By place of performance, the states with the most contract obligations under NAICS 5418 over the last 12 months are Illinois ($357,979,968), Virginia ($197,589,697) and the District of Columbia ($191,181,080).
What is the latest contract opportunity under NAICS 5418?
The latest contract opportunity under NAICS 5418 is PKA - USAF band advertising support BPA, pre-solicitation from District Washington (HAF), posted November 10, 2026.
On GovTribe
See everything under NAICS 5418
- Federal contract opportunities, awards and IDVs under this code
- Funding analysis by contractor, agency and set-aside
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