RRB Digital Media and Geofencing
The Georgia Army National Guard is seeking a digital marketing and geofencing services contractor to support its Recruiting and Retention Battalion (GAARNG RRB) in targeting potential military recruits. The solicitation, issued under RFQ number W912JM25QA007, requires a marketing firm to develop targeted advertising campaigns focusing on 17-24 year-old populations around 67 specific high schools in Georgia. Key contract requirements include generating 1,000,000 impressions and 250,000 clicks per location, utilizing geofencing within a 1-mile radius of each school, and implementing various digital advertising strategies such as pre-roll behavioral targeting, mobile device targeting, and banner/video advertising. The evaluation will be conducted using a best value source selection process, assessing three primary factors: Technical Approach, Past Performance, and Price. Offers are due by March 10, 2025, at 08:00 AM, with the contract period running from May 1, 2025, to April 30, 2026, and potential option years extending through April 30, 2030.
The solicitation is a 100% small business set-aside under NAICS code 541810, with a size standard of $25 million, indicating opportunities specifically for small business participants. The contract will be administered by the W7M3 USPFO ACTIVITY GA ARNG located in Marietta, GA, which serves as the place of performance. While specific award values are not explicitly detailed, the comprehensive marketing requirements suggest a potentially significant contract opportunity involving up to 10 simultaneous campaigns across seven Georgia counties. The contractor must provide weekly impression reports, capture lead data with specific personal information fields, and utilize advertisement sizes ranging from 320x250 to 970x250 pixels, with video content specifications of 15-30 seconds at 1920x1080 resolution. The Georgia Army National Guard will provide graphics, creative content, and messaging, leaving the contractor responsible for strategic implementation and performance tracking.
W912JM25QA007 Department of the Army Georgia Army National Guard
3/3/25, 9:21 AM Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)
The Centers for Medicare & Medicaid Services (CMS) is seeking proposals for the National Education Campaign & Outreach Contract (NEC), an Indefinite-Delivery/Indefinite-Quantity (IDIQ) contract to support national integrated communications campaigns. The solicitation aims to establish multiple IDIQ contracts that will provide CMS with flexible support for developing, implementing, and evaluating communication initiatives. Prospective contractors will need to submit a two-phase proposal demonstrating capabilities in campaign design, outreach, and educational communications. The RFP specifically includes a "kick-off" task order for each IDIQ awardee and a separate "Health Care Fraud Prevention Outreach and Education Campaign" task order that will be awarded to one contractor. Proposals must be submitted by November 21, 2024, with careful attention to the key sections outlined in the solicitation, including Clauses, Attachments, and Solicitation Provisions. The contract opportunity is classified under the Advertising Agencies NAICS category (541810) and Professional Communications PSC code (R426).
The solicitation is not designated with any specific set-aside status, indicating open competition for potential contractors. The place of performance is located in Baltimore, Maryland, with the procurement subject to the availability of funds. While specific award values are not detailed in the provided documentation, the IDIQ structure suggests multiple awards with flexible task order assignments. The contract appears designed to support CMS's ongoing communication and educational efforts, with an initial focus on healthcare fraud prevention outreach. Contractors will need to demonstrate expertise in developing comprehensive national communication campaigns, with the ability to rapidly respond to CMS's evolving outreach needs. The contract's structure allows CMS to engage contractors on an "as needed" basis, providing strategic communication support across various healthcare communication initiatives.
75FCMC25R0001 Department of Health and Human Services Centers for Medicare and Medicaid Services
10/15/24, 3:28 PM Media Monitoring Services U. S. Embassy, Islamabad
The U.S. Department of State, specifically the U.S. Embassy in Islamabad, is seeking a contractor to provide comprehensive media monitoring services for Pakistani media platforms. The scope of work includes daily monitoring of television news broadcasts, newspapers, specified YouTube channels, and social media content, with the objective of identifying information relevant to U.S. Government interests. This solicitation will be formally posted on SAM.gov, with electronic submissions allowed and limited to 30MB per email. The contract will be a Firm Fixed Price arrangement with a base year and potential for four additional one-year option periods. The government reserves the right to award the contract based on initial offers without further discussions, and is planning a pre-proposal conference that will be detailed in the final solicitation document.
The pre-solicitation notice indicates no specific set-aside categories are currently applied to this opportunity, meaning all responsible sources may submit proposals. The contract falls under the NAICS category 5418 for Advertising, Public Relations, and Related Services, with a specific PSC code of R708 for Management: Public Relations support. While specific award values are not disclosed, the comprehensive nature of the monitoring services suggests a significant ongoing commitment. The performance period spans a minimum of one year with potential extension to five years total, representing a continuous 365-day annual monitoring requirement across multiple media platforms in Pakistan. The solicitation is scheduled to be posted with a response deadline of February 17, 2025, providing potential vendors ample time to prepare comprehensive proposals for this specialized media monitoring contract.
19PK3325R7035 Department of State
12/27/24, 6:23 AM NNSY Job Fair Advertising
The Naval Sea Systems Command (NAVSEA), specifically Norfolk Naval Shipyard (NNSY), intends to award a Firm-Fixed-Price contract for Job Fair advertising services utilizing commercial item acquisition procedures. The contract will require comprehensive advertising support across multiple media platforms, including TV, radio, social media, and streaming services to promote seven career fairs scheduled throughout 2025. The procurement will target advertising in Hampton Roads, Central Virginia, and Outer Banks areas, with a specific focus on recruiting engineers, technicians, and mechanics aged 25-40. The solicitation will be evaluated using a lowest price technically acceptable (LPTA) methodology, with quotes due by December 16, 2024. Contractors must provide :30 second generic hiring commercials, implement geo-fencing for digital ads, and deliver campaign metrics within 10 days after each career fair.
The contract is designated as a 100% Small Business Set-Aside under NAICS code 541810, with a size standard of $25.5 million. The contract will include a base period for February 2025 advertising and six optional periods covering subsequent months in 2025, with a total performance timeline from January 2, 2025 to December 9, 2025. Service Contract Labor Standards wage determinations are included, with a specified rate of $21.03 for Media Specialist I positions. Payment will be processed through the Wide Area Workflow (WAWF) system, and the contract carries a DO-C9 defense priority rating. The advertising campaign requires a multi-platform approach, including cable TV news ads targeting engineering and mechanical programming, radio spots across multiple stations, social media campaigns on Facebook and Instagram, and streaming ads on platforms like Spotify.
N4215825QN009 Department of the Navy Naval Sea Systems Command
12/3/24, 8:53 AM Digital Media and Geofencing
The Georgia Army National Guard is seeking a digital marketing firm to provide targeted advertising and geofencing services for its Recruiting and Retention Battalion. The primary objective is to generate qualified leads and raise awareness among 17-24 year-olds in Georgia, focusing on high school and college populations. The contractor must demonstrate capabilities to execute complex digital advertising campaigns, including pre-roll behavioral targeting, mobile device targeting, banner advertising, and video content linked to lead capture landing pages. Specific technical requirements include running 10 simultaneous campaigns, geographically targeting 67 specific high schools within a 1-mile radius, and achieving 1,000,000 impressions and 250,000 clicks. The solicitation is currently in pre-solicitation stage, with responses due by March 3, 2025, and the potential contract period of performance beginning May 1, 2025.
The contract is designated as a Total Small Business set-aside, classified under NAICS category 541870 for Advertising Material Distribution Services. The procurement will cover a base year with four potential option years, indicating a potential multi-year engagement. Contractors must possess sophisticated digital marketing capabilities, including the ability to target specific demographic segments, manage various ad sizes from 320x250 to 970x250 pixels, and produce 15-30 second video content. The Georgia Army National Guard will provide graphics, messaging, and embedded tracking links, while the contractor must capture lead information including name, birthdate, phone, email, and zip code. Although specific award value is not disclosed, the comprehensive marketing requirements suggest a significant investment in digital recruitment strategies.
W912JM25QA007 Department of the Army Georgia Army National Guard
2/26/25, 10:08 AM