Diversity Marketing And Communications LLC
Newark, NJ
- UEI
- EHULHWP3DPK3
- CAGE
- 4H9J8
- Primary NAICS
- 541613 Marketing Consulting Services
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- SBA certifications
-
Economically Disadvantaged Women-Owned Small Business· CurrentWomen-Owned Small Business· Current
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 512110 Motion Picture and Video Production
- 513199 All Other Publishers
- 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
- 541430 Graphic Design Services
- 541511 Custom Computer Programming Services
- 541512 Computer Systems Design Services
- 541618 Other Management Consulting Services
- 541810 Advertising Agencies
Show all 20
- 541820 Public Relations Agencies
- 541830 Media Buying Agencies
- 541840 Media Representatives
- 541850 Indoor and Outdoor Display Advertising
- 541860 Direct Mail Advertising
- 541870 Advertising Material Distribution Services
- 541910 Marketing Research and Public Opinion Polling
- 541990 All Other Professional, Scientific, and Technical Services
- 561110 Office Administrative Services
- 561920 Convention and Trade Show Organizers
- 611430 Professional and Management Development Training
- 812990 All Other Personal Services
- SAM.gov registration date
- Physical address
- 28 Washington St #103, Newark, NJ 07102, USA
- Website
- diversitymc.com
- Founded
- 2004
- Employees
- 1-10
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Consulting
- SIC code
- 87 Engineering & Management Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $789,544 |
| FY2025 | $788,732 |
| FY2024 | $70,363 |
| FY2023 | $306,827 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Agriculture | $749,988 | |
| 2 | International Development Finance Corporation | $39,556 |
Contract vehicles
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| ICF Macro Inc. | 75D30123F16359 | $41,250 |
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Crosby Montage Partners, LLC | Bethesda, MD | 541810 Advertising Agencies |
| Schatz Strategy Group | Blackwell, OK | 541613 Marketing Consulting Services |
| Isom Global Strategies | Washington, DC | 541820 Public Relations Agencies |
| Creative Marketing Resources Inc. | Milwaukee, WI | 541810 Advertising Agencies |
| Red Carrot Inc. | Miami, FL | 541613 Marketing Consulting Services |
About the company
Diversity Marketing And Communications LLC, a woman-owned small business based in Newark, New Jersey, provides advertising, public relations, marketing communications, and strategic consulting services to federal agencies as a prime contractor across the General Services Administration's Multiple Award Schedule and agency-specific blanket purchase agreements. The vendor holds SBA certifications as an Economically Disadvantaged Women-Owned Small Business (EDWOSB) and Women-Owned Small Business (WOSB), and competes predominantly in full-and-open (non-set-aside) procurements, with minority and Hispanic American ownership on file.
Diversity Marketing's customer base concentrates in civilian health and agriculture missions. The top five customer entities by award count account for 63% of recent awards, led by the Department of Health and Human Services National Institutes of Health National Institute of Environmental Health Sciences (17 awards, $168 thousand combined potential value) and the Department of Agriculture Animal and Plant Health Inspection Service Legislative and Public Affairs division (13 awards, $10 million combined potential value). The dollar rankings diverge significantly: GSA Federal Acquisition Service ranks third by count (3 awards) but anchors 42% of combined potential value at $14.4 million, driven by the vendor's $6 million General Services Administration Multiple Award Schedule contract position. USDA APHIS divisions collectively represent $16.7 million in combined potential value across fifteen awards. Representative work includes a $749,987.94 BPA call from USDA's Marketing and Regulatory Programs Business Services for the Secure Our Herds Campaign on highly pathogenic avian influenza outreach (completion July 2027), a $750 thousand BPA call from USDA APHIS Plant Protection and Quarantine for dairy cattle health outreach under a $5 million single-award IDIQ with HHS National Institutes of Health (completion March 2026), and a $332,960.35 USDA APHIS award for Defend the Flock public communications (completed April 2023).
The vendor operates primarily as a prime contractor (70 of 71 awards, 99% of the footprint) and holds positions on two core vehicles: the GSA Multiple Award Schedule (57 task orders, $13.1 million combined potential value) and the Professional Services Schedule (32 task orders, $4.2 million combined potential value), with supplementary work on agency-specific blanket purchase agreements including a Health Marketing Services BPA. Activity is modest and episodic — two awards in 2022, one in 2023, two each in 2024 and 2025, and one in 2026 — with only two awards (combined potential value $939 thousand) reaching ultimate completion within the next twenty-four months, indicating limited recompete pressure. Service Contract Inventory reports minimal federal service-contract activity (three SCI records spanning FY2024–FY2025, zero invoiced revenue in FY2025, and only 0.3 FTEs delivered across both fiscal years), suggesting that most of the vendor's federal work falls below the $150,000 SCI reporting threshold or is structured as goods and micro-purchases rather than service contracts. The vendor maintains a single named subcontract role under ICF Macro Inc. for marketing support on a diabetes-management initiative (March 2024), but otherwise operates without visible subcontractor engagement across the captured award footprint.
SBA capabilities narrative
WBE/DBE small business on GSA schedule specializing in public outreach/involvement and awareness. Past performance in communications plans, digital marketing, paid media, and earned media.
Quick answers
Is Diversity Marketing And Communications LLC registered in SAM.gov?
Yes. Diversity Marketing And Communications LLC's SAM.gov registration is active through March 10, 2027.
Which SBA certifications does Diversity Marketing And Communications LLC hold?
Diversity Marketing And Communications LLC holds Economically Disadvantaged Women-Owned Small Business and Women-Owned Small Business certifications from the SBA.
Which contract vehicles does Diversity Marketing And Communications LLC hold?
Diversity Marketing And Communications LLC holds a place on 2 federal contract vehicles, including MAS and PSS.
How much has Diversity Marketing And Communications LLC received in federal contracts?
Federal contracts obligated $788,732 to Diversity Marketing And Communications LLC in fiscal year 2025 and $1,955,465 in fiscal years 2023 through 2027.
How does Diversity Marketing And Communications LLC rank among federal contractors?
Diversity Marketing And Communications LLC ranked #34 in NAICS 54181, #45 in PSC R701 and #53 in NAICS 5418 in FY2025.
What is Diversity Marketing And Communications LLC's most recent federal award?
Diversity Marketing And Communications LLC's most recent federal contract award is Secure our herds campaign- hpai (12639526F0621), from Marketing and Regulatory Programs Business Services (APHIS), on July 6, 2026.
On GovTribe
See Diversity Marketing And Communications LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors