Betah Associates, Inc.

Betah Associates, Inc., a woman-owned, minority-owned small business headquartered in Silver Spring, Maryland, delivers administrative support, peer review, communications, and event logistics services to civilian federal agencies as a prime contractor on GSA Schedules and indefinite delivery vehicles. The company competes across both set-aside and full-and-open procurements, with strong penetration into woman-owned small business set-aside vehicles for its peer-review and administrative support work and across multiple large HHS and NIH IDIQs where it holds total small business set-aside authority.

Betah's customer base concentrates heavily in health and justice. The Department of Health and Human Services accounts for the largest potential-value share—$3.18 billion across fifteen awards, driven by three anchor IDIQs: a $1 billion Public Information and Communications Services III contract awarded in December 2024, a $100 million NIH Conference and Administrative Travel Services IV contract awarded December 2024, and a $150 million Long-Term Administrative Support Contract III multiple-award IDIQ through March 2028. The Department of Justice follows with $239.7 million combined potential value across forty-four awards, led by the Office of Audit Assessment and Management ($114.6 million across fourteen awards) and the National Institute of Justice ($46.1 million across twenty-two awards). The Department of the Treasury placed twenty-eight awards valued at $17.3 million, concentrated in call orders under a $9.99 million woman-owned small business set-aside BPA for Treasury Administrative Support Services through August 2026. The company has worked with sixty-one distinct federal customer agencies in recent years.

Betah's capability footprint spans three overlapping service families. Peer review support—grant evaluation, technical assessment, and program administration—anchors work with DOJ components; recent examples include a $2.24 million woman-owned small business set-aside delivery order with NIJ for peer review services through May 2026, a $5.42 million BJA peer review support call through May 2026, and a $1.95 million woman-owned small business set-aside OJJDP peer review call through May 2026. Administrative and event logistics services deliver conference planning, travel coordination, meeting facilitation, and operational support; recent work includes a $34.2 million delivery order with the Office on Violence Against Women for FY 2026 webinars and peer reviews through December 2030, and a $615,575 delivery order with NINR for NIHCATS IV logistical support through July 2028. Communications, marketing, and program support services span public relations, technical writing, graphic design, and marketing campaign management; the $85 million HRSA marketing campaign services BPA through March 2029 exemplifies this domain.

On the GSA Schedule side, Betah maintains thirty-seven active labor categories spanning entry-level production coordinator roles at $55.03 per hour through senior consultant roles at $471.72 per hour (Ph.D., fifteen years' experience). Median government-paid rates across SCI-reportable work run around $125.56 per hour, with the spectrum extending from roughly $104 per hour at the tenth percentile to $191 per hour at the ninetieth. Education requirements range from bachelor's to doctorate; the company does not offer cleared labor.

Service Contract Inventory data shows Betah invoiced $52.1 million across SCI-reportable federal service contracts from FY2022 through FY2025, with a relatively stable delivery footprint: FY2022 at $14.6 million across 27.7 FTEs, FY2023 at $14.7 million across 33.8 FTEs, FY2024 at $15.2 million across 33.9 FTEs, and FY2025 at $7.5 million across 21.9 FTEs (partial-year data). Across SCI-reportable prime contracts, Betah self-performed approximately 83 percent of labor hours and engaged sixty-nine named subcontractors for the remaining 17 percent, indicating a primarily in-house delivery model with selective sub-engagement for specialized skill sets. Recent examples show Betah subcontracting 23 percent of hours on an OJJDP peer review call, 27 percent on an OVC peer review call in FY2024, and 41 percent on OVC peer review work in FY2025, suggesting variable sub-intensity across distinct customer and scope combinations.

Betah's parent vehicle portfolio emphasizes GSA Schedules: 245 task orders under the Multiple Award Schedule carry $433.4 million in combined potential value. The company also holds positions on Navy and other federal supply schedules, with forty-nine task orders under Advertising & Integrated Marketing Solutions and twenty-five under The Professional Services Schedule. The three large HHS IDIQs awarded or recompeted in late 2024—PICS III, NIHCATS IV, and the ACL IDIQ—anchor the bulk of the vendor's future pipeline and represent strategic wins in long-term administrative and communications contracting.

Award activity has grown year over year: seventeen awards in 2022, twenty-four in 2023, and forty-three in 2024, with eleven in 2025 (partial year) and ten in 2026. Fourteen awards with completion dates in the next twenty-four months carry $11.6 million in combined potential value and therefore face recompete risk. Betah's core NAICS footprint is dominated by Advertising Agencies (156 awards), Office Administrative Services (77 awards), and Administrative Management and General Management Consulting Services (49 awards), with secondary strength in Public Relations Agencies (34 awards). As of October 2026, the vendor demonstrates a diversified civilian agency customer base, a stable FTE footprint, and a delivery model that favors self-performance while maintaining a broad subcontractor ecosystem for specialized labor.

COMMUNICATIONS, OUTREACH, MANAGEMENT ,CONSULTING, FACILITIES MANAGEMENT, COMPUTER SERVICES, TRAINING, TECHNICAL ASSISTANCE, CONFERENCE MANAGEMENT, EVALUATION, RESEARCH, PUBLIC RELATIONS, INFORMATION RETRIEVAL, ECONOMIC DEVELOPMENT, ADMINISTRATIVE SUPPORT.