Betah Associates, Inc.
Silver Spring, MD Doing business as Betah Associates Inc.
- UEI
- G21QEMDHZJE4
- CAGE
- 1DEL1
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 541611 Administrative Management and General Management Consulting Services Primary
- 492210 Local Messengers and Local Delivery
- 493110 General Warehousing and Storage
- 512110 Motion Picture and Video Production
- 512120 Motion Picture and Video Distribution
- 512191 Teleproduction and Other Postproduction Services
- 513199 All Other Publishers
- 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
Show all
- 541330 Engineering Services
- 541430 Graphic Design Services
- 541490 Other Specialized Design Services
- 541511 Custom Computer Programming Services
- 541513 Computer Facilities Management Services
- 541612 Human Resources Consulting Services
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
- 541690 Other Scientific and Technical Consulting Services
- 541720 Research and Development in the Social Sciences and Humanities
- 541810 Advertising Agencies
- 541820 Public Relations Agencies
- 541840 Media Representatives
- 541870 Advertising Material Distribution Services
- 541890 Other Services Related to Advertising
- 541910 Marketing Research and Public Opinion Polling
- 541990 All Other Professional, Scientific, and Technical Services
- 561110 Office Administrative Services
- 561210 Facilities Support Services
- 561320 Temporary Help Services
- 561410 Document Preparation Services
- 561422 Telemarketing Bureaus and Other Contact Centers
- 561499 All Other Business Support Services
- 561510 Travel Agencies
- 561920 Convention and Trade Show Organizers
- 611430 Professional and Management Development Training
- 624190 Other Individual and Family Services
- SAM.gov registration date
- Physical address
- 14700 Cherry Leaf Terrace, Silver Spring, MD 20906, USA
- Website
- betah.com
- Founded
- 1988
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Consulting
- SIC code
- 87 Engineering & Management Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| OJP response center services | Office of Communications | $571,688 | |
| NIJ-peer review - update PWS, clauses | National Institute of Justice | -$3 | |
| Ojjdp-peer review - revise PWS and update clauses | Office of Juvenile Justice and Delinquency Prevention | $0 | |
| OVC-peer review | Victims of Crime | $750,000 | |
| Smart-peer review | Office of Sex Offender Sentencing Monitoring Apprehending Registering and Tracking | $101,772 |
About Betah Associates, Inc.
Betah Associates, Inc., a woman-owned, minority-owned small business headquartered in Silver Spring, Maryland, operates as a prime contractor delivering administrative support, communications, peer review, and event logistics services across civilian federal agencies under GSA Multiple Award Schedule and indefinite delivery vehicles. The company is a Subchapter S corporation and holds certifications as a minority-owned business and woman-owned small business; it competes across a mix of set-aside categories (woman-owned small business, total small business) and full-and-open vehicles, with roughly one-third of recent awards designated under set-asides.
Betah's customer base is heavily concentrated in two agencies by potential value: the Department of Health and Human Services, through the Office of Logistics and Acquisition Operations, accounts for $3.18 billion in combined potential value across 15 awards, anchored by three massive indefinite delivery vehicles ($1 billion Public Information and Communications Services III, $100 million NIHCATS IV Conference and Administrative Travel Services, and $150 million Long-Term Administrative Support Contract III); the Department of Justice, through multiple components, brings $238.7 million across 43 awards split among the Office of Audit Assessment and Management ($114.6 million), OA Acquisitions ($79.1 million), and the National Institute of Justice ($45 million). By award count, the top five customers represent 35% of awards, but the dollar concentration is far steeper—HHS and DOJ together represent 88% of combined potential value. This extreme concentration reflects Betah's strategy of holding large, single-award IDVs with HHS and sustaining a deep portfolio of peer-review and support-services task orders under DOJ components.
Capability framing derives from Betah's active awards and GSA labor portfolio. The company delivers administrative support services (executive assistance, travel coordination, event planning, conference logistics); peer review support (grant evaluation, technical assessment, program evaluation across DOJ justice institutes); communications and marketing (public relations, technical writing, graphic design, marketing campaign management); and program support (administrative management consulting, program administration, logistics coordination). Representative concrete work includes a $1 billion PICS III indefinite delivery contract with HHS for comprehensive communications support; a $8.02 million delivery order with HHS Administration for Community Living for Office of External Affairs communications support through 2029; a $34.2 million delivery order with the Office on Violence Against Women for FY 2026 pre-application webinars and peer reviews through 2030; a $5.42 million woman-owned small business set-aside BPA call with the Bureau of Justice Assistance for peer review support services extending to May 2026; and a $20.2 million single-award Research and Evaluation Technical Assistance BPA with the National Institute of Justice for research support, evaluation, and technical assistance through June 2029. On the Treasury side, Betah executes a $9.99 million woman-owned small business set-aside BPA through August 2026 for Treasury Administrative Support Services, from which it has issued multiple task orders ranging from under $10 thousand to over $500 thousand for conference management, exercise planning, and administrative assistance.
Across SCI-reportable federal service contracts (those above the $150,000 threshold), Betah reported $44.5 million in invoiced revenue from FY2022 through FY2024: $14.6 million in FY2022 across 46.7 contract-level FTEs, $14.7 million in FY2023 across 48.3 FTEs, and $15.2 million in FY2024 across 47.6 FTEs. The fiscal-year FTE data (27.7 in FY2022, 33.8 in FY2023, 33.9 in FY2024) shows employee engagement roughly doubling year-over-year from FY2022 to FY2023, then holding steady. Government-paid hourly rates on these contracts run a median of $129.41 per hour, with a 10th percentile around $105.84 and a 90th percentile around $204.08, reflecting a portfolio spanning entry-level administrative roles through senior management and specialized consulting. SCI data shows Betah subcontracts an average of 18% of labor hours across its prime contracts to a named population of 59 subcontractors, indicating a largely self-performed delivery model with selective sub engagement for specialized skill sets. The GSA Schedule labor portfolio spans 37 active categories, ranging from $53.95 per hour (Production Coordinator, bachelor's degree, no clearance) through $462.47 per hour (Consultant V, PhD, 15 years' experience, no clearance). No security-cleared roles are offered on the schedule.
Vehicle position is heavily GSA-centric. The Multiple Award Schedule anchors 242 task orders valued at $427.6 million combined potential value, making it Betah's primary procurement vehicle. Beyond MAS, Betah holds the three HHS indefinite delivery vehicles noted above, which together comprise most of the $3.18 billion HHS concentration. An $85 million single-award BPA for HRSA-wide marketing campaign services (through March 2029) and a $75 million multiple-award IDIQ with the Administration for Community Living (through January 2029) round out the major HHS vehicles. On the DOJ side, a $20.2 million NIJ-RETA Research and Evaluation Technical Assistance BPA is the centerpiece, supplemented by dozens of smaller peer-review and program-support BPA calls under the MAS umbrella across NIJ, Bureau of Justice Assistance, Office of Juvenile Justice and Delinquency Prevention, Office for Victims of Crime, and related components.
Activity has accelerated substantially: 17 awards in FY2022, 24 in FY2023, 43 in FY2024, declining to 11 through the first quarter of FY2025 and 7 so far in FY2026 (as of May 2026). The recompete cliff shows 14 awards with ultimate completion dates in the next twenty-four months carrying combined potential value of $14 million—a modest recompete exposure relative to the $3.93 billion combined potential value across all awards, reflecting the long-duration nature of Betah's major IDVs. The largest three HHS vehicles (totaling $1.25 billion) do not face recompete until 2027–2029. Category concentration spans Advertising Agencies (153 awards), Office Administrative Services (77 awards), Administrative Management and General Management Consulting Services (49 awards), and Public Relations Agencies (34 awards), with supporting work under Word Processing/Typing and Photo/Map/Print/Publication categories, underscoring a professional services and communications profile rather than technical or specialized IT delivery.
Betah operates as a prime on all but one of its 412 total awards, with a single subcontract relationship to Research Triangle Institute for small-area estimation and geospatial analysis under an Older Americans Act program. The company does not appear in the source as a significant subcontractor to other primes; rather, it uses subcontractors to fill specialized gaps within its own delivery teams. The vendor's federal contracting registration dates to October 2001, indicating over two decades of continuous relationship with civilian agencies, particularly HHS and DOJ.
Contract vehicles
- HHS Administration for Community Living
- Long-Term Administrative Support Contract III
- Multiple Award Schedule
- The Professional Services Schedule
- Advertising & Integrated Marketing Solutions
- NIH Conference Administrative and Travel Services III
- NIH Public Information and Communication 2012-2016
- Public Information and Communications Services II
- SeaPort-e
SBA capabilities narrative
COMMUNICATIONS, OUTREACH, MANAGEMENT ,CONSULTING, FACILITIES MANAGEMENT, COMPUTER SERVICES, TRAINING, TECHNICAL ASSISTANCE, CONFERENCE MANAGEMENT, EVALUATION, RESEARCH, PUBLIC RELATIONS, INFORMATION RETRIEVAL, ECONOMIC DEVELOPMENT, ADMINISTRATIVE SUPPORT.
Quick answers
What is Betah Associates, Inc.'s UEI?
Betah Associates, Inc.'s Unique Entity ID (UEI) in SAM.gov is G21QEMDHZJE4.
What is Betah Associates, Inc.'s CAGE code?
Betah Associates, Inc.'s CAGE code is 1DEL1.
What is Betah Associates, Inc.'s primary NAICS code?
Betah Associates, Inc.'s primary NAICS code is 541611 (Administrative Management and General Management Consulting Services).
Where is Betah Associates, Inc. located?
Betah Associates, Inc.'s physical address in SAM.gov is 14700 Cherry Leaf Terrace, Silver Spring, MD 20906, USA.
Is Betah Associates, Inc. registered in SAM.gov?
Yes. Betah Associates, Inc.'s SAM.gov registration is active through August 14, 2027.
Which contract vehicles does Betah Associates, Inc. hold?
Betah Associates, Inc. holds a place on 9 federal contract vehicles, including HHS Administration for Community Living, LTASC III and MAS.
What is Betah Associates, Inc.'s most recent federal award?
Betah Associates, Inc.'s most recent federal contract award is OJP response center services (15PCMD26F00000001), from Office of Communications, on July 16, 2026.
On GovTribe
See Betah Associates, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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