Top 100 Contractors in NAICS 5418: Advertising, Public Relations, and Related Services, FY2025
Parent companies by net contract obligations Oct 1, 2024 – Sep 30, 2025 Code page on GovTribe
The top 10 won 75% of FY2025 NAICS 5418 contract dollars
Ranking facts
- Contract obligations
- $1,354,073,963 Net of deobligations, by contracts coded NAICS 5418 or a code under it
- Contractors
- 320 Parent companies with an obligation
- Largest contractor
- DDB Chicago Inc. $391 million, 27.0% of obligations
- Data as of
Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV
Full ranking
| Rank | Contractor | Net obligations | Share | Trend |
|---|---|---|---|---|
| 1 |
DDB Chicago Inc.
Top agencies
|
$390,942,182 | ||
| 2 |
Omnicom Group Inc.
|
$112,505,634 | ||
| 3 |
Wunderman Thompson LLC
Top agencies
|
$109,302,336 | ||
| 4 |
WPP PLC
Top agencies
|
$107,572,244 | ||
| 5 | $80,795,196 | |||
| 6 |
Stratacomm, LLC
Top agencies
|
$80,409,525 | ||
| 7 |
The Interpublic Group of Companies Inc
Top agencies
|
$63,741,039 | ||
| 8 | $51,159,270 | |||
| 9 | $51,153,846 | |||
| 10 |
Sapient Corporation
Top agencies
|
$39,000,000 | ||
| 11 | $30,856,181 | |||
| 12 | $25,495,045 | |||
| 13 | $24,365,466 | |||
| 14 |
LMD Agency, Inc.
Top agencies
|
$18,017,648 | ||
| 15 | $14,067,899 | |||
| 16 | $11,892,261 | |||
| 17 | $10,996,318 | |||
| 18 | $9,818,013 | |||
| 19 | $9,184,080 | |||
| 20 | $8,883,599 | |||
| 21 | $8,068,063 | |||
| 22 |
Rack-Wildner & Reese, Inc.
Top agencies
|
$7,350,410 | ||
| 23 |
ML Click Marketing LLC
Top agencies
|
$6,807,901 | ||
| 24 |
A. Bright Idea, LLC
Top agencies
|
$6,259,439 | ||
| 25 |
Contracting Resources Group Inc
Top agencies
|
$5,586,816 | ||
| 26 |
Mediacross, Inc.
Top agencies
|
$5,445,741 | ||
| 27 |
Betah Associates Inc.
|
$5,322,584 | ||
| 28 | $5,261,137 | |||
| 29 | $2,963,158 | |||
| 30 | $2,716,927 | |||
| 31 |
Concepts Inc.
Top agencies
|
$2,517,188 | ||
| 32 | $2,500,711 | |||
| 33 |
Creative Marketing Resources Inc
|
$2,402,570 | ||
| 34 | $2,398,480 | |||
| 35 |
Vail Resorts Inc.
Top agencies
|
$2,116,000 | ||
| 36 |
Gig Line Media, Inc.
Top agencies
|
$1,865,000 | ||
| 37 | $1,753,354 | |||
| 38 | $1,742,019 | |||
| 39 | $1,426,390 | |||
| 40 |
Po`okela Solutions, LLC
Top agencies
|
$1,418,749 | ||
| 41 |
Malama Consulting Group LLC
Top agencies
|
$1,278,244 | ||
| 42 | $1,211,996 | |||
| 43 |
Miami Environmental & Energy Solutions LLC
|
$1,172,498 | ||
| 44 |
Public Alliance, LLC
Top agencies
|
$1,145,311 | ||
| 45 |
Davis Management Group Inc.
Top agencies
|
$1,119,179 | ||
| 46 | $1,069,386 | |||
| 47 |
Shield Analysis Technology LLC
Top agencies
|
$1,060,772 | ||
| 48 | $1,000,000 | |||
| 49 |
Tmgl LLC
Top agencies
|
$830,493 | ||
| 50 |
Bluf Agency LLC
Top agencies
|
$809,250 | ||
| 51 |
Diversity Marketing and Communications LLC
|
$788,732 | ||
| 52 |
Vistra Communications LLC
|
$786,784 | ||
| 53 | $764,404 | |||
| 54 | $749,000 | |||
| 55 | $744,404 | |||
| 56 |
Nodibinajums Ilgtspejas Fonds
Top agencies
|
$739,737 | ||
| 57 | $619,798 | |||
| 58 |
Socialeyez FZE
Top agencies
|
$594,550 | ||
| 59 |
Mp&F, LLC
Top agencies
|
$522,635 | ||
| 60 |
3 Step Sports LLC
Top agencies
|
$500,000 | ||
| 61 | $452,469 | |||
| 62 |
Blair Inc.
Top agencies
|
$444,340 | ||
| 63 | $441,906 | |||
| 64 | $424,360 | |||
| 65 | $418,100 | |||
| 66 |
Taylored Media Group, LLC
Top agencies
|
$395,000 | ||
| 67 |
Clear Channel Outdoor LLC
|
$385,147 | ||
| 68 | $356,920 | |||
| 69 | $356,503 | |||
| 70 |
MCH Consulting Services LLC
Top agencies
|
$348,794 | ||
| 71 | $347,248 | |||
| 72 | $339,076 | |||
| 73 | $324,235 | |||
| 74 | $320,000 | |||
| 75 | $310,000 | |||
| 76 | $309,996 | |||
| 77 |
Modavate Inc.
Top agencies
|
$308,313 | ||
| 78 | $307,300 | |||
| 79 |
Cape Fox Corporation
Top agencies
|
$307,213 | ||
| 80 |
Tom & Jerry, Inc.
Top agencies
|
$294,206 | ||
| 81 | $288,560 | |||
| 82 |
PB Marketing Group LLC
Top agencies
|
$278,907 | ||
| 83 | $270,530 | |||
| 84 | $267,648 | |||
| 85 | $258,912 | |||
| 86 | $250,000 | |||
| 87 |
Snapit Solutions LLC
Top agencies
|
$249,893 | ||
| 88 | $249,840 | |||
| 89 | $249,000 | |||
| 90 |
ROO Hockey LLC
Top agencies
|
$245,000 | ||
| 91 |
Spears Consulting Group LLC
Top agencies
|
$243,000 | ||
| 92 |
ATL Hawks, LLC (De)
Top agencies
|
$233,504 | ||
| 93 |
Cision US Inc.
Top agencies
|
$231,797 | ||
| 94 | $230,000 | |||
| 95 | $221,042 | |||
| 96 | $207,520 | |||
| 97 | $200,000 | |||
| 98 |
Hoot Design Co LLC
Top agencies
|
$200,000 | ||
| 99 | $200,000 | |||
| 100 |
Enhance a Colour Corp.
Top agencies
|
$198,566 |
Show 75 more
100 of 320 contractors listed here. See the rest on GovTribe.
Rankings for the codes under NAICS 5418
| Code | Net obligations | Largest contractor |
|---|---|---|
| 54181 Advertising Agencies | $1,162,799,038 | DDB Chicago Inc. |
| 54182 Public Relations Agencies | $142,070,174 | Marcom Group, Inc. |
| 54189 Other Services Related to Advertising | $32,632,280 | Industries for the Blind and Visually Impaired, Inc. |
| 54185 Indoor and Outdoor Display Advertising | $4,690,119 | Miami Environmental & Energy Solutions LLC |
How this ranking works
- Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
- Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $1.45 billion obligated before deobligations, so they never pass 100%.
- Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
- Fiscal year 2025 ran Oct 1, 2024 – Sep 30, 2025. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
- Rank changes compare with FY2024. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
- Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2024 takes the color of the rank change beside it.
- Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.
Quick answers
Who were the top 10 NAICS 5418 contractors in FY2025?
1. DDB Chicago Inc. ($391M), 2. Omnicom Group Inc. ($113M), 3. Wunderman Thompson LLC ($109M), 4. WPP PLC ($108M), 5. Marcom Group, Inc. ($80.8M), 6. Stratacomm, LLC ($80.4M), 7. The Interpublic Group of Companies Inc ($63.7M), 8. Porter Novelli Public Services Inc. ($51.2M), 9. True North Communications Inc. ($51.2M), 10. Sapient Corporation ($39M).
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