Top 100 Contractors in NAICS 5418: Advertising, Public Relations, and Related Services, FY2025

Parent companies by net contract obligations Oct 1, 2024 – Sep 30, 2025 Code page on GovTribe

The top 10 won 75% of FY2025 NAICS 5418 contract dollars

Ranking facts

Contract obligations
$1,354,073,963 Net of deobligations, by contracts coded NAICS 5418 or a code under it
Contractors
320 Parent companies with an obligation
Largest contractor
DDB Chicago Inc. $391 million, 27.0% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1 $390,942,182
Rank history: not on the FY2021 list, #12 in FY2022, not on the FY2023 list and #3 in FY2024; up 2 since FY2024.
2 $112,505,634
Rank history: #1 in FY2021, #1 in FY2022, #1 in FY2023 and #2 in FY2024; unchanged since FY2024.
3 $109,302,336
Rank history: not on the FY2021–FY2023 lists and #10 in FY2024; up 7 since FY2024.
4
WPP PLC Through Young & Rubicam LLC
$107,572,244
Rank history: not on the FY2021–FY2022 lists, #3 in FY2023 and #4 in FY2024; unchanged since FY2024.
5 $80,795,196
Rank history: #71 in FY2021, not on the FY2022 list, #75 in FY2023 and #13 in FY2024; up 8 since FY2024.
6 $80,409,525
Rank history: #5 in FY2021, #6 in FY2022, #6 in FY2023 and #6 in FY2024; unchanged since FY2024.
7
The Interpublic Group of Companies Inc Through Mullenlowe US Inc.
$63,741,039
Rank history: #2 in FY2021, #2 in FY2022, #2 in FY2023 and #1 in FY2024; down 6 since FY2024.
8 $51,159,270
Rank history: #33 in FY2021, not on the FY2022–FY2023 lists and #7 in FY2024; down 1 since FY2024.
9 $51,153,846
Rank history: not on the FY2021–FY2023 lists and #5 in FY2024; down 4 since FY2024.
10
Sapient Corporation Through Plowshare Group, Inc.
$39,000,000
Rank history: #4 in FY2021, #5 in FY2022, #7 in FY2023 and #8 in FY2024; down 2 since FY2024.
11 $30,856,181
Rank history: #51 in FY2021, #52 in FY2022, #20 in FY2023 and #14 in FY2024; up 3 since FY2024.
12 $25,495,045
Rank history: not on the FY2021–FY2023 lists and #82 in FY2024; up 70 since FY2024.
13 $24,365,466
Rank history: not on the FY2021–FY2024 lists; new.
14 $18,017,648
Rank history: #7 in FY2021, #7 in FY2022, #10 in FY2023 and #19 in FY2024; up 5 since FY2024.
15 $14,067,899
Rank history: #17 in FY2021, #11 in FY2022, #11 in FY2023 and #16 in FY2024; up 1 since FY2024.
16 $11,892,261
Rank history: #38 in FY2021, #29 in FY2022, #26 in FY2023 and #39 in FY2024; up 23 since FY2024.
17 $10,996,318
Rank history: #22 in FY2021, #13 in FY2022, #13 in FY2023 and #21 in FY2024; up 4 since FY2024.
18 $9,818,013
Rank history: #16 in FY2021, #14 in FY2022, #12 in FY2023 and #22 in FY2024; up 4 since FY2024.
19 $9,184,080
Rank history: not on the FY2021–FY2024 lists; new.
20 $8,883,599
Rank history: not on the FY2021–FY2023 lists and #25 in FY2024; up 5 since FY2024.
21 $8,068,063
Rank history: #6 in FY2021, #4 in FY2022, #9 in FY2023 and #12 in FY2024; down 9 since FY2024.
22 $7,350,410
Rank history: #31 in FY2021, #31 in FY2022, #73 in FY2023 and #17 in FY2024; down 5 since FY2024.
23 $6,807,901
Rank history: not on the FY2021–FY2022 lists, #29 in FY2023 and #33 in FY2024; up 10 since FY2024.
24 $6,259,439
Rank history: #18 in FY2021, #32 in FY2022, #32 in FY2023 and #31 in FY2024; up 7 since FY2024.
25
Contracting Resources Group Inc
$5,586,816
Rank history: not on the FY2021 list, #28 in FY2022, #22 in FY2023 and #34 in FY2024; up 9 since FY2024.
26 $5,445,741
Rank history: #30 in FY2021, not on the FY2022 list, #25 in FY2023 and #30 in FY2024; up 4 since FY2024.
27 $5,322,584
Rank history: #13 in FY2021, #15 in FY2022, #14 in FY2023 and #23 in FY2024; down 4 since FY2024.
28 $5,261,137
Rank history: #94 in FY2021, #75 in FY2022, #49 in FY2023 and #26 in FY2024; down 2 since FY2024.
29 $2,963,158
Rank history: #9 in FY2021, #10 in FY2022, #8 in FY2023 and #11 in FY2024; down 18 since FY2024.
30 $2,716,927
Rank history: #39 in FY2021, #37 in FY2022, #39 in FY2023 and #47 in FY2024; up 17 since FY2024.
31
Concepts Inc.
$2,517,188
Rank history: not on the FY2021–FY2022 lists, #23 in FY2023 and #32 in FY2024; up 1 since FY2024.
32 $2,500,711
Rank history: #26 in FY2021, #30 in FY2022, #35 in FY2023 and #42 in FY2024; up 10 since FY2024.
33
Creative Marketing Resources Inc
$2,402,570
Rank history: #19 in FY2021, #22 in FY2022, #19 in FY2023 and #28 in FY2024; down 5 since FY2024.
34 $2,398,480
Rank history: #34 in FY2021, #38 in FY2022, #38 in FY2023 and #46 in FY2024; up 12 since FY2024.
35
Vail Resorts Inc. Through Grand Teton Lodge Co
$2,116,000
Rank history: not on the FY2021–FY2024 lists; new.
36 $1,865,000
Rank history: not on the FY2021–FY2023 lists and #18 in FY2024; down 18 since FY2024.
37 $1,753,354
Rank history: #65 in FY2021, #26 in FY2022, #28 in FY2023 and #45 in FY2024; up 8 since FY2024.
38 $1,742,019
Rank history: not on the FY2021–FY2023 lists and #36 in FY2024; down 2 since FY2024.
39 $1,426,390
Rank history: not on the FY2021–FY2023 lists and #56 in FY2024; up 17 since FY2024.
40 $1,418,749
Rank history: not on the FY2021 list, #46 in FY2022, #47 in FY2023 and #57 in FY2024; up 17 since FY2024.
41 $1,278,244
Rank history: not on the FY2021–FY2024 lists; new.
42 $1,211,996
Rank history: not on the FY2021–FY2024 lists; up 134 since FY2024.
43
Miami Environmental & Energy Solutions LLC
$1,172,498
Rank history: not on the FY2021–FY2022 lists, #72 in FY2023 and #97 in FY2024; up 54 since FY2024.
44 $1,145,311
Rank history: #48 in FY2021, not on the FY2022–FY2023 lists and #59 in FY2024; up 15 since FY2024.
45 $1,119,179
Rank history: #49 in FY2021, #27 in FY2022, #34 in FY2023 and #44 in FY2024; down 1 since FY2024.
46 $1,069,386
Rank history: not on the FY2021–FY2023 lists and #79 in FY2024; up 33 since FY2024.
47
Shield Analysis Technology LLC
$1,060,772
Rank history: not on the FY2021–FY2022 lists, #62 in FY2023 and #61 in FY2024; up 14 since FY2024.
48 $1,000,000
Rank history: #50 in FY2021, #50 in FY2022, #58 in FY2023 and #60 in FY2024; up 12 since FY2024.
49 $830,493
Rank history: #61 in FY2021, #62 in FY2022, #44 in FY2023 and #54 in FY2024; up 5 since FY2024.
50 $809,250
Rank history: not on the FY2021–FY2024 lists; up 57 since FY2024.
51
Diversity Marketing and Communications LLC
$788,732
Rank history: not on the FY2021–FY2024 lists; up 140 since FY2024.
52 $786,784
Rank history: #29 in FY2021, #25 in FY2022, #27 in FY2023 and #38 in FY2024; down 14 since FY2024.
53 $764,404
Rank history: not on the FY2021–FY2024 lists; new.
54 $749,000
Rank history: not on the FY2021–FY2024 lists; new.
55 $744,404
Rank history: not on the FY2021–FY2023 lists and #86 in FY2024; up 31 since FY2024.
56 $739,737
Rank history: not on the FY2021–FY2024 lists; new.
57 $619,798
Rank history: #37 in FY2021, #33 in FY2022, #40 in FY2023 and #43 in FY2024; down 14 since FY2024.
58 $594,550
Rank history: not on the FY2021–FY2024 lists; up 73 since FY2024.
59 $522,635
Rank history: #10 in FY2021, #19 in FY2022, #18 in FY2023 and #20 in FY2024; down 39 since FY2024.
60
3 Step Sports LLC
$500,000
Rank history: not on the FY2021–FY2024 lists; new.
61 $452,469
Rank history: #52 in FY2021, #87 in FY2022, #85 in FY2023 and #91 in FY2024; up 30 since FY2024.
62 $444,340
Rank history: not on the FY2021–FY2022 lists, #89 in FY2023 and not on the FY2024 list; returned.
63 $441,906
Rank history: not on the FY2021–FY2023 lists and #90 in FY2024; up 27 since FY2024.
64 $424,360
Rank history: not on the FY2021–FY2022 lists, #78 in FY2023 and #92 in FY2024; up 28 since FY2024.
65 $418,100
Rank history: not on the FY2021–FY2023 lists and #72 in FY2024; up 7 since FY2024.
66 $395,000
Rank history: not on the FY2021–FY2024 lists; up 46 since FY2024.
67
Clear Channel Outdoor LLC
$385,147
Rank history: not on the FY2021–FY2024 lists; up 50 since FY2024.
68 $356,920
Rank history: not on the FY2021 list, #24 in FY2022 and not on the FY2023–FY2024 lists; returned.
69 $356,503
Rank history: not on the FY2021–FY2024 lists; new.
70 $348,794
Rank history: not on the FY2021–FY2024 lists; up 48 since FY2024.
71 $347,248
Rank history: not on the FY2021–FY2024 lists; up 54 since FY2024.
72 $339,076
Rank history: not on the FY2021–FY2024 lists; up 73 since FY2024.
73 $324,235
Rank history: not on the FY2021 list, #35 in FY2022, #37 in FY2023 and #41 in FY2024; down 32 since FY2024.
74 $320,000
Rank history: not on the FY2021–FY2023 lists and #84 in FY2024; up 10 since FY2024.
75 $310,000
Rank history: not on the FY2021–FY2024 lists; new.
76 $309,996
Rank history: not on the FY2021–FY2022 lists, #93 in FY2023 and #99 in FY2024; up 23 since FY2024.
77 $308,313
Rank history: #74 in FY2021, #71 in FY2022, #45 in FY2023 and #68 in FY2024; down 9 since FY2024.
78 $307,300
Rank history: not on the FY2021–FY2024 lists; up 23 since FY2024.
79 $307,213
Rank history: not on the FY2021 list, #97 in FY2022, not on the FY2023 list and #76 in FY2024; down 3 since FY2024.
80 $294,206
Rank history: not on the FY2021 list, #91 in FY2022 and not on the FY2023–FY2024 lists; up 24 since FY2024.
81 $288,560
Rank history: not on the FY2021–FY2024 lists; up 170 since FY2024.
82 $278,907
Rank history: not on the FY2021–FY2024 lists; up 134 since FY2024.
83 $270,530
Rank history: not on the FY2021–FY2023 lists and #80 in FY2024; down 3 since FY2024.
84 $267,648
Rank history: not on the FY2021–FY2024 lists; up 24 since FY2024.
85 $258,912
Rank history: not on the FY2021–FY2024 lists; up 26 since FY2024.
86 $250,000
Rank history: not on the FY2021–FY2024 lists; new.
87
Snapit Solutions LLC
$249,893
Rank history: not on the FY2021–FY2022 lists, #41 in FY2023 and #49 in FY2024; down 38 since FY2024.
88 $249,840
Rank history: not on the FY2021–FY2024 lists; new.
89 $249,000
Rank history: not on the FY2021–FY2024 lists; up 25 since FY2024.
90
ROO Hockey LLC
$245,000
Rank history: not on the FY2021–FY2024 lists; new.
91 $243,000
Rank history: not on the FY2021 list, #89 in FY2022, #96 in FY2023 and not on the FY2024 list; up 46 since FY2024.
92 $233,504
Rank history: not on the FY2021–FY2024 lists; new.
93 $231,797
Rank history: not on the FY2021–FY2023 lists and #77 in FY2024; down 16 since FY2024.
94 $230,000
Rank history: not on the FY2021–FY2024 lists; up 28 since FY2024.
95 $221,042
Rank history: #69 in FY2021, #53 in FY2022, #53 in FY2023 and #78 in FY2024; down 17 since FY2024.
96 $207,520
Rank history: not on the FY2021–FY2024 lists; up 27 since FY2024.
97 $200,000
Rank history: not on the FY2021–FY2024 lists; new.
98 $200,000
Rank history: not on the FY2021–FY2024 lists; new.
99 $200,000
Rank history: not on the FY2021–FY2024 lists; new.
100
Enhance a Colour Corp.
$198,566
Rank history: not on the FY2021–FY2024 lists; new.
Show 75 more

100 of 320 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 5418

Code Net obligations Largest contractor
54181 Advertising Agencies $1,162,799,038 DDB Chicago Inc.
54182 Public Relations Agencies $142,070,174 Marcom Group, Inc.
54189 Other Services Related to Advertising $32,632,280 Industries for the Blind and Visually Impaired, Inc.
54185 Indoor and Outdoor Display Advertising $4,690,119 Miami Environmental & Energy Solutions LLC

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $1.45 billion obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2025 ran Oct 1, 2024 – Sep 30, 2025. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2024. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2024 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 5418 contractors in FY2025?

1. DDB Chicago Inc. ($391M), 2. Omnicom Group Inc. ($113M), 3. Wunderman Thompson LLC ($109M), 4. WPP PLC ($108M), 5. Marcom Group, Inc. ($80.8M), 6. Stratacomm, LLC ($80.4M), 7. The Interpublic Group of Companies Inc ($63.7M), 8. Porter Novelli Public Services Inc. ($51.2M), 9. True North Communications Inc. ($51.2M), 10. Sapient Corporation ($39M).

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