Top 100 Contractors in NAICS 54181: Advertising Agencies, FY2022

Parent companies by net contract obligations Oct 1, 2021 – Sep 30, 2022 Code page on GovTribe

The top 10 won 92% of FY2022 NAICS 54181 contract dollars

Ranking facts

Contract obligations
$1,536,117,222 Net of deobligations, by contracts coded NAICS 54181 or a code under it
Contractors
118 Parent companies with an obligation
Largest contractor
Omnicom Group Inc. $552 million, 34.1% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1 $551,911,359
Rank history: #1 in FY2021, #1 in FY2023, #2 in FY2024 and #2 in FY2025; unchanged since FY2021.
2 $371,989,549
Rank history: #2 in FY2021, #2 in FY2023, #1 in FY2024 and #6 in FY2025; unchanged since FY2021.
3
Young & Rubicam Inc. 3 awardees, including Wunderman Thompson LLC
$246,547,837
Rank history: #3 in FY2021, #4 in FY2023, #9 in FY2024 and not on the FY2025 list; unchanged since FY2021.
4 $66,291,877
Rank history: #6 in FY2021, #9 in FY2023, #12 in FY2024 and #17 in FY2025; up 2 since FY2021.
5
Sapient Corporation Through Plowshare Group, Inc.
$64,737,396
Rank history: #4 in FY2021, #6 in FY2023, #8 in FY2024 and #9 in FY2025; down 1 since FY2021.
6 $59,558,534
Rank history: #5 in FY2021, #7 in FY2023, #6 in FY2024 and #5 in FY2025; down 1 since FY2021.
7 $37,989,446
Rank history: #7 in FY2021, #10 in FY2023, #15 in FY2024 and #12 in FY2025; unchanged since FY2021.
8 $35,320,882
Rank history: #22 in FY2021, #37 in FY2023, #31 in FY2024 and not on the FY2025 list; up 14 since FY2021.
9 $31,483,340
Rank history: #8 in FY2021, #14 in FY2023, #13 in FY2024 and #82 in FY2025; down 1 since FY2021.
10 $23,031,149
Rank history: #9 in FY2021, #8 in FY2023, #11 in FY2024 and #21 in FY2025; down 1 since FY2021.
11 $18,881,244
Rank history: not on the FY2021 list, not on the FY2023 list, #3 in FY2024 and #1 in FY2025; new.
12 $13,705,168
Rank history: #14 in FY2021, #11 in FY2023, #16 in FY2024 and #14 in FY2025; up 2 since FY2021.
13 $10,073,764
Rank history: #12 in FY2021, #13 in FY2023, #17 in FY2024 and #16 in FY2025; down 1 since FY2021.
14 $9,998,743
Rank history: #11 in FY2021, #12 in FY2023, #18 in FY2024 and #19 in FY2025; down 3 since FY2021.
15 $6,466,930
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
16
York Telecom Corporation Through Kinly US Corporation
$6,237,682
Rank history: #15 in FY2021, #15 in FY2023 and not on the FY2024–FY2025 lists; down 1 since FY2021.
17 $4,253,201
Rank history: #38 in FY2021, #19 in FY2023, #29 in FY2024 and #26 in FY2025; up 21 since FY2021.
18 $3,113,067
Rank history: #21 in FY2021, #18 in FY2023, #24 in FY2024 and #13 in FY2025; up 3 since FY2021.
19 $2,874,798
Rank history: #16 in FY2021, #24 in FY2023, #27 in FY2024 and #23 in FY2025; down 3 since FY2021.
20 $2,659,993
Rank history: #33 in FY2021, #23 in FY2023, #28 in FY2024 and #31 in FY2025; up 13 since FY2021.
21 $2,112,588
Rank history: not on the FY2021 list, #27 in FY2023, #26 in FY2024 and #42 in FY2025; new.
22 $1,910,252
Rank history: #20 in FY2021, #26 in FY2023, #30 in FY2024 and #24 in FY2025; down 2 since FY2021.
23 $1,531,027
Rank history: #23 in FY2021, #38 in FY2023, #60 in FY2024 and not on the FY2025 list; unchanged since FY2021.
24 $1,516,906
Rank history: #28 in FY2021, #21 in FY2023, #19 in FY2024 and not on the FY2025 list; up 4 since FY2021.
25 $1,382,867
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
26 $1,126,900
Rank history: #27 in FY2021, #33 in FY2023 and not on the FY2024–FY2025 lists; up 1 since FY2021.
27
TMP Government LLC
$1,086,155
Rank history: #24 in FY2021, #25 in FY2023 and not on the FY2024–FY2025 lists; down 3 since FY2021.
28 $1,067,494
Rank history: #45 in FY2021 and not on the FY2023–FY2025 lists; up 17 since FY2021.
29
Public Alliance LLC
$1,039,000
Rank history: not on the FY2021 list, #32 in FY2023 and not on the FY2024–FY2025 lists; new.
30
Daniel J. Edelman Inc.
$892,469
Rank history: #13 in FY2021, #34 in FY2023, #37 in FY2024 and not on the FY2025 list; down 17 since FY2021.
31 $843,645
Rank history: not on the FY2021 list, #35 in FY2023, #35 in FY2024 and #32 in FY2025; new.
32
EAB Global Inc.
$817,073
Rank history: #29 in FY2021 and not on the FY2023–FY2025 lists; down 3 since FY2021.
33 $784,553
Rank history: #36 in FY2021, #20 in FY2023, #25 in FY2024 and not on the FY2025 list; up 3 since FY2021.
34 $719,951
Rank history: #78 in FY2021, #36 in FY2023, #36 in FY2024 and #68 in FY2025; up 44 since FY2021.
35 $688,497
Rank history: #31 in FY2021, #44 in FY2023, #90 in FY2024 and #85 in FY2025; down 4 since FY2021.
36 $574,223
Rank history: #35 in FY2021, #28 in FY2023, #38 in FY2024 and #44 in FY2025; down 1 since FY2021.
37 $536,918
Rank history: #34 in FY2021, #41 in FY2023 and not on the FY2024–FY2025 lists; down 3 since FY2021.
38 $534,380
Rank history: #32 in FY2021, #40 in FY2023, #41 in FY2024 and #45 in FY2025; down 6 since FY2021.
39 $500,769
Rank history: #43 in FY2021, #30 in FY2023, #20 in FY2024 and #20 in FY2025; up 4 since FY2021.
40 $368,032
Rank history: #47 in FY2021 and not on the FY2023–FY2025 lists; up 7 since FY2021.
41 $297,764
Rank history: not on the FY2021 list, #52 in FY2023 and not on the FY2024–FY2025 lists; new.
42 $239,724
Rank history: #50 in FY2021, #31 in FY2023, #44 in FY2024 and #84 in FY2025; up 8 since FY2021.
43 $238,766
Rank history: not on the FY2021 list, #59 in FY2023, #53 in FY2024 and #93 in FY2025; new.
44 $224,345
Rank history: #25 in FY2021 and not on the FY2023–FY2025 lists; down 19 since FY2021.
45
Tribune Publishing Company LLC
$220,000
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
46 $212,899
Rank history: not on the FY2021 list, #65 in FY2023 and not on the FY2024–FY2025 lists; new.
47
Clear Channel Outdoor Holdings Inc. Through Clear Channel Outdoor, LLC
$183,676
Rank history: #46 in FY2021, #58 in FY2023 and not on the FY2024–FY2025 lists; down 1 since FY2021.
48 $182,135
Rank history: #51 in FY2021, not on the FY2023 list, #33 in FY2024 and #27 in FY2025; up 3 since FY2021.
49
Learfield Communications Inc.
$170,280
Rank history: #58 in FY2021, #49 in FY2023 and not on the FY2024–FY2025 lists; up 9 since FY2021.
50 $169,674
Rank history: #41 in FY2021, #51 in FY2023, #66 in FY2024 and not on the FY2025 list; down 9 since FY2021.
51 $160,461
Rank history: not on the FY2021 list, #71 in FY2023, #86 in FY2024 and #72 in FY2025; new.
52 $159,178
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
53 $155,900
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
54 $150,238
Rank history: #57 in FY2021, #67 in FY2023 and not on the FY2024–FY2025 lists; up 3 since FY2021.
55 $142,776
Rank history: #53 in FY2021, #60 in FY2023, #88 in FY2024 and not on the FY2025 list; down 2 since FY2021.
56 $109,882
Rank history: not on the FY2021 list, #66 in FY2023, #68 in FY2024 and #65 in FY2025; new.
57 $106,457
Rank history: #72 in FY2021, #90 in FY2023 and not on the FY2024–FY2025 lists; up 15 since FY2021.
58 $100,249
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
59 $96,321
Rank history: #67 in FY2021, #62 in FY2023, #52 in FY2024 and #30 in FY2025; up 8 since FY2021.
60 $94,889
Rank history: #49 in FY2021 and not on the FY2023–FY2025 lists; down 11 since FY2021.
61 $89,000
Rank history: #61 in FY2021, #69 in FY2023, #77 in FY2024 and not on the FY2025 list; unchanged since FY2021.
62 $75,000
Rank history: not on the FY2021 list, not on the FY2023 list, #81 in FY2024 and not on the FY2025 list; new.
63 $70,657
Rank history: #66 in FY2021 and not on the FY2023–FY2025 lists; up 3 since FY2021.
64 $54,000
Rank history: not on the FY2021 list, #80 in FY2023, #87 in FY2024 and not on the FY2025 list; new.
65 $50,000
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
66 $49,988
Rank history: #56 in FY2021 and not on the FY2023–FY2025 lists; down 10 since FY2021.
67 $49,930
Rank history: not on the FY2021 list, #86 in FY2023, #95 in FY2024 and not on the FY2025 list; new.
68 $47,000
Rank history: #73 in FY2021, #89 in FY2023 and not on the FY2024–FY2025 lists; up 5 since FY2021.
69 $46,000
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
70 $45,905
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
71 $40,500
Rank history: not on the FY2021 list, #94 in FY2023, #97 in FY2024 and not on the FY2025 list; new.
72 $40,000
Rank history: #75 in FY2021, #95 in FY2023 and not on the FY2024–FY2025 lists; up 3 since FY2021.
73 $39,950
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
74 $37,300
Rank history: #98 in FY2021 and not on the FY2023–FY2025 lists; up 24 since FY2021.
75 $34,883
Rank history: #30 in FY2021, #88 in FY2023 and not on the FY2024–FY2025 lists; down 45 since FY2021.
76 $32,991
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
77 $32,500
Rank history: #77 in FY2021 and not on the FY2023–FY2025 lists; unchanged since FY2021.
78 $31,962
Rank history: #48 in FY2021 and not on the FY2023–FY2025 lists; down 30 since FY2021.
79 $30,400
Rank history: #90 in FY2021 and not on the FY2023–FY2025 lists; up 11 since FY2021.
80 $30,000
Rank history: #81 in FY2021 and not on the FY2023–FY2025 lists; up 1 since FY2021.
81 $30,000
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
82 $27,588
Rank history: #84 in FY2021 and not on the FY2023–FY2025 lists; up 2 since FY2021.
83 $27,350
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
84 $26,670
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
85 $25,000
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
86
Time Warner Cable Enterprises LLC Through Charter Communications Holdings LLC
$25,000
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
87 $24,943
Rank history: #79 in FY2021 and not on the FY2023–FY2025 lists; down 8 since FY2021.
88
The University of Alabama System Through University of Alabama
$24,000
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
89 $22,769
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
90 $22,450
Rank history: #82 in FY2021 and not on the FY2023–FY2025 lists; down 8 since FY2021.
91 $22,000
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
92 $20,000
Rank history: not on the FY2021 list, not on the FY2023–FY2024 lists and #97 in FY2025; up 12 since FY2021.
93
WP Company LLC
$18,500
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
94 $18,291
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
95 $16,401
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
96 $16,344
Rank history: #93 in FY2021 and not on the FY2023–FY2025 lists; down 3 since FY2021.
97
Meltwater News US Inc
$15,125
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
98 $12,743
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
99 $11,824
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; up 3 since FY2021.
100 $11,617
Rank history: not on the FY2021 list and not on the FY2023–FY2025 lists; new.
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100 of 118 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 54181

Code Net obligations Largest contractor
541810 Advertising Agencies $1,536,117,222 Omnicom Group Inc.

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $1.62 billion obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2022 ran Oct 1, 2021 – Sep 30, 2022. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2021. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2021 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 54181 contractors in FY2022?

1. Omnicom Group Inc. ($552M), 2. The Interpublic Group of Companies Inc ($372M), 3. Young & Rubicam Inc. ($247M), 4. Crosby Marketing Communications Inc. ($66.3M), 5. Sapient Corporation ($64.7M), 6. Stratacomm, LLC ($59.6M), 7. LMD Agency, Inc. ($38M), 8. Ecu Communications LLC ($35.3M), 9. Yes& Holdings LLC ($31.5M), 10. Elevation, Ltd. ($23M).

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